Experience

• 

  Ici pakistan

  Jun 2013 - Aug 2013

  Management intern

  Project: Kundan (Organic Vegetables)• Conducted a consumer market research to identify opportunities for the new product Kundan.• Analyzed and collected data from potential customers to devise an initial digital marketing plan.• Created a budget for the digital marketing plan and scheduled the marketing activities.

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  Bayt.com

  May 2014 - May 2016

  Business system analyst

  Sales Management:• Devised sales strategies initiated promotional campaigns and efficiently managed the sales team (3 Relationship managers) to increase revenue flow.• Carried out sales analysis (Monthly and quarterly) for Premium, Elite and CV writing packages and coordinated marketing and sales activities.• Improved customer relations through implementation of ‘Live chat’ and addition of new features to the Bayt.com interface.Operations Support:• Assisted product development and proposed product improvement as per consumer feedback to fortify Bayt platform.• Maintained consistent communication with other departments to enable knowledge-sharing and seamless service delivery. Show less

• 

  The coca-cola company

  Jul 2017 - Aug 2017

  Sales operations specialist

  • Created discount and investment data formats to ensure data standardization across territories.• Calculated contribution margins and operating profits for territories which resulted in efficient trade promotions• Proposed stock keeping units/product definition standardization to facilitate calculations

• 

  Procter & gamble

  Jun 2018 - Dec 2021

  • Leading sales & distributions across one of the largest geographic territory in Lahore with a business of over PKR 30 million per month at 1200 top retail outlets across different channels (Wholesales, HFS, Pharmacy & Cosmetics) and effectively managing a team of 7 Sales Representatives (SR).• Planning and forecasting brand-wise and channel-wise targets for the territory and ensuring achievement by leveraging on trade plans.• Ensuring KPI delivery by daily cascading of company priorities to distribution workforce and monitoring via dashboards/tackers.• Channel development through right tiering, new customer onboarding and enrollment in channel plans.• Carrying out extensive field visits to ensure BIC in-store execution, gather competitor insights, ensure stock depth and build relationships with key external stakeholders.• Responsible for the hiring, onboarding, on-the-job sales training, and professional development of Sales Representatives.• Regional SPOC for trade budget calculations and devising trackers for KPI/SFEs to ensure standardization and KPI delivery across the region. Show less Local trade Sales:• Led a team of 6 Sale representatives to manage a business of around 21 million per month across 1500 high frequency stores in Lahore.• Updated customer master data to improve bill productivity and active coverage in the section.Key Accounts:• Led the national initiative of 100 % PSKU distribution across all global customers across in Pakistan.• Managed corporate and promotional events across IMT stores in collaboration with P & G vendors.• Assisted the Key Account managers in setting targets, ensuring stock availability and other daily operations.Supply Chain:• Managed supplies of around 72 million per month ensuring efficient allocation of resources (labor & fleet) and cost minimization.Project:Minimized same day stock additions by 90% to eliminate delays in supplies and prevent sales loss of around 4 million per month. Show less

  • Sales Manager

    Mar 2019 - Dec 2021

  • Sales Management Trainee

    Jun 2018 - Mar 2019
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  Zameen.com

  Jan 2022 - Oct 2022

  Business system analyst
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  Metro ag

  Oct 2022 - Aug 2024

  • Category Manager -Detergents

    Jan 2024 - Aug 2024

  • Category Speacialist- Beauty & Personal Care

    Oct 2022 - Feb 2024