Shini Prasad

Experience

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  Tata Steel

  May 2013 - Jun 2013

  Management Trainee

  - As a part of internship in a steel sector company "TATA STEEL", it is considered to be a great player in the steel industry. So as part of my project I did a deep analysis of work flow between TATA STEEL, TSPDL and TATA MOTORS.- Analysis of Consumption of Steel for Hot Roll (HR) & Cold Roll (CR) coils.- Gathering data through various clients, purchaser of TATA STEEL products and analysing their outcomes- Analysis on the opportunity loss for Tata Steel.

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  Birla Institute of Technology, Mesra

  Jul 2013 - Apr 2014

  Coordinator - corporate Relation and Placement Cell

  Coordinating with various recruiters at BIT for a smooth campus process

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  Aditya Birla Fashion and Retail Ltd - Pantaloons

  Jul 2014 - Oct 2019

  Being an Area Marketing, I was responsible for planning and executing marketing activities for ten retail outlets.1.Creating and finalizing the marketing calendar for quarterly and yearly budgets.2.Responsible for Campaign Management using ATL and BTL activities: - ATL advertising through Print, Billboard, Radio, SMS, e-mail, etc. - BTL promotion through in-store and out of store activation & event management. 3.Creating signage, posters, circulars, and e-mail campaigns to promote monthly and quarterly events.4.Media Buying to support the campaigns and releasing creative's.5.Planning and execution of national campaign promotions involving more than 500 people.6.Bring out strong regional connect through various cultural activations for multiple markets across the country.7.Responsible for planning Celebrity visit campaigns, witnessing more than 1000 people during the festive season.8.Handle Gift Voucher and GWP offer for customers to increase the footprint, conversation, and the number of bills.9.Vendor Management: - Responsible for creation of new vendor, administering work, coordination, and timely execution of the campaign. -Regular contact with clients, vendors via e-mail, phone calls, and meetings were necessary to build client relationships.10.Lead generation and monetizing property for additional sales numbers through Gift voucher sales and cross-space selling.11.Responsible for competition tracking, store visits to help plan upcoming campaigns and promotions.Analyzing monthly store performance in terms of Sales, No. of Cash memo, Customer entry, Cash memo size, etc.12.Loyalty Management: -Used tools like Capillary and Qwiksilver for customers' data enrollment, purchase behavior, customer retention, and data mining for repeat purchase of customers -Handled customer complaints on social media posts.13. Planning and executing the launch of 4 new retail stores (NSO) in FY 2017-2018 and FY 2018-2019. Show less Awarded Exceptional Contributor Award in Marketing and Customer Service FY 2015-2016Marketing:•Responsible for campaign Planning, promotion, and execution- it included offer planning, collateral design, creative planning, print ads, PR activities.•Vendor Management- Collaborate with various stakeholders for creative ad and maintaining end-to-end vendor list.•In-store activities to promote more customer footfall in the store that leads to more conversion and sale.•Successful Implementation of various Gift Voucher(GV) offers to increase the footprint, conversation, and bills.•Responsible for Competition tracking, analysis, and data generation of various competitors.Sales:•Lead generation for Corporate & Retail gift voucher sale- maintaining corporate tie-ups, corporate Gift planning, delivery, payment follow-ups.•Responsible for cross-space selling of(counter wall, pillar visual, windows) within instore retails outlets.Loyalty Programme:•Used customer tools like Capillary and Qwiksilver for customer loyalty management in which new customers' data enrollment, customer delight, and customer retention were the key roles.•Responsible for tracking customer feedback and resolve customer complaints posted on social media posts. Show less

  • Assistant Marketing Manager

    Aug 2016 - Oct 2019

  • Marketing Coordinator

    Jul 2014 - Jul 2016
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  Marketing Eye | ATLANTA | MELBOURNE | SYDNEY | BRISBANE | LOS ANGELES | NEW YORK

  Apr 2021 - Jun 2021

  Marketing Intern

  -Responsible for Preparing Social Media calendars for various clients.-Creating and developing Content. -Responsible for Creating Marketing Strategy and PR media list.-Handling all marketing activities and collaterals.-Using Analytics tools like Alexa to monitor the SEO performance of the company and clients.-Monitoring and strategically increasing followers for clients on social media platforms.-Campaign Planning and Management.-Using CRM tools like Hootsuite and Asana. Show less

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  Dashing

  Jul 2021 - now

  Campaign Coordinator