Suniva Rawat

Experience

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  JWT

  May 2013 - Jun 2013

  Summer Intern

  Helped in client servicing & campaign development.Worked on market research & campaign development for clients such as FED EX and GODREJ appliances.Analyzed the viability of various LAM (Local Area Marketing) strategies used by brands such as CASTROL COCA COLA ETC and planned its applicability to GODREJ APPLIANCES.

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  Lowe Lintas and Partners

  Mar 2014 - Aug 2016

  During my service period at Lowe Lintas, I was the lead Servicing personnel to manage Mayfair- a Global confectionery and biscuits brand and FreeCharge, India - one of the fastest growing e-commerce brand.Along with being the SPOC for the clients, my work also involved concept development, market research, strategising and delivering 360 degree campaigns for the clients.Mayfair : I was involved in the launch/ re-branding of these brands from concept development to final production (ATL, BTL and digital communication) and lead the campaigns for the brand all through 2015 -2016.I was also actively involved in rebranding the parent company - Mayfair. FreeCharge : I assessed the brand, its launch campaign, and contributed to suggesting a route which was more relevant for the next phase (Recharge platform to a Mobile Wallet). Worked on numerous campaigns focussing on increasing the brand awareness, introducing new features, deals and offers. Show less In my early days at Lowe I have assisted in delivering a 360 ° campaign for Unilever's Pureit, Indonesia. I was involved in the research & development stage, and contributed towards delivering the initial static creatives.Secondly, I have given inputs in shortlisting an appropriate celebrity for the same campaign. I have also given recommendations on creating clutter breaking campaigns which were considered by the brand team.I have also worked on the following brands:•Tarang, Pakistan : Assisted in delivering a 360° functional campaign.•Gyproc, India : Contributed in the delivery of multiple print/digital creatives on a daily basis.•Light of Life Trust : Worked on the agency pitch. Show less

  • Brand Service Manager

    Jan 2015 - Aug 2016

  • Management Trainee

    Mar 2014 - Jan 2015
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  Pay'N'Park

  Sept 2016 - May 2018

  City Launcher

  Pay'N'Park - A Parking App (Start Up). Our vision was to tap into the highly unorganized parking industry in India by digitalising and making parking a ‘at your fingertips’ job while making it accessible to all.As a City Launcher my job entailed me to ensure the smooth launch of the application in the cities throughout India, as well as handling the marketing, operations and hiring functions of the company.Market Scoping and Development : Studied the parking market in India and Mumbai in particular.Identified different players (commercial, private & government) involved directly or indirectly in the parking industry.Acquired new clients on commercial side such as BMC and prepared a systematic campaign for residential owners increasing awareness about the Pay ‘N’ Park App.Sales and Business Development : Handled the sales and business development team for inventory acquisition in the city of Mumbai.Strategy and Creative Execution : Conceptualised, Developed and Executed various campaigns for the company focusing mainly on educating the audience about the product and technical & mass collaborations on various digital platforms.Activations and Co-promotions : Planning of activation activities at high traffic points, corporate road shows, partnerships with restaurants, etc.On Ground Execution : Handled pilot runs at different parking lots across Mumbai.As the official parking partner of the SULA FEST'18 in Nasik (15k footfall) successfully managed the entire parking operations of the fest.Hiring : Sourced and handled recruiting process with potential candidates. Set up a team of 5 in Mumbai. Show less

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  EasyRoads

  Jul 2018 - Nov 2018

  Marketing Associate

  A one of a kind travel/tech start up working solely on organising the road trip market in the country by leveraging technology to integrate all road travel needs on a single platform. The app provides a platform that helps travellers plan, navigate, make bookings and discover grand new locations. My Role involved Planning and Executing Marketing Campaigns, Community Building, Strategic Alliances with Potential Partners.-Designed and executed various marketing campaigns for the company.- Helped in pitching the concept (for bettering the road trip ecosystem in the country) to various strategic partners like -automobile manufacturers, self drive companies and other travel based companies to increase the visibility and penetration of the brand.-Involved in starting an exclusive community of road trippers called ‘ROMADS’ as an extension of the EASYROADS brand. Romads is an one stop platform for road trippers across the country to engage, exchange ideas and experience road trips together.-Planned, curated and executed various road trips under the ‘ROMADS’ banner. One such trip was “The Kommune Secret Road Trip”, where in collaboration with Kommuniety (a platform for spoken words artists), we took 10 artists/story tellers/poets on a 4 day long secret road trip. The entire trip, the locations, the activities and the experience was catered to the inspiring creation of art - from exploring the unexplored to performances and workshops. -Collaborated with various travel and social media influencers to greatly substantiate the brand visibility. Show less

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  Indus OS

  Jan 2019 - Nov 2020

  Senior Marketing Manager
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  Indus OS (PhonePe)

  Nov 2020 - now

  AVP Marketing & Content Curation