
Jennifer Hamelstrom
Executive Assistant

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About me
Director of Sales | General Manager | Executive
Education

University of Utah
-Associate's Degree Marketing & Fashion
Experience

Redmond Marriott Town Center
Oct 2008 - May 2013Executive Assistant➤ Joined the company as a Sales Coordinator, receiving recognition 2 years in a row for exceptional sales outcomes.➤ Took on an Executive Assistant role in April '05, planning annual large-scale gatherings and hotel grand openings.➤ Led staff training workshops, created business plans, managed budgets, and developed sales and marketing reports.➤ Effectively supported senior management in organizing trade shows, luncheons, board meetings, and special events.➤ Managed sales contracts, spearheaded vendor contracts, handled health inspections, and administered staff payroll.➤ Received Staff Appreciation and Customer Service Excellence awards from Las Vegas institutions in '06 and '08.➤ Returned to the Sales Coordinator position in October '08, overseeing an innovative guest satisfaction survey program.➤ Simultaneously managed room tracking reports and created customized FAM tour kits and sales presentations.➤ Moved back into the EA role in January '09, supporting the 1st-ever “Work Space” Banquet Hall design and launch.➤ Played a key role in this prototypes success, which led to many Marriott concepts in today's hotels and spaces.➤ Provided high-quality executive support to GM, Director of Hotel Operations, and Human Resources/PMD Manager.➤ Created and led training events for staff, including for OSHA, and led in-person and e-learning new staff orientations.• Coordinated staff schedules and arranged travel and meeting requests for highly detailed, in-house functions.➤ Served on the Hotel Engagement Committee for 4 years and Marriott Seattle Business Council, recognized as a leader. Show less

Marriott Hotels
May 2013 - Apr 2018Event Manager & Certified Wedding Planner➤ Came aboard as a Guest Services Representative for Marriott Rewards, identifying and resolving complex needs.➤ Achieved and consistently maintained 98% adherence score, and received the Spirit to Serve Award in August '13.➤ Advanced to Event Coordinator in January '14, providing customized support to 2 Event Managers and customers.➤ Successfully cultivated and maintained affiliate groups for large, city-wide conventions in multiple markets.➤ Led a revision process that successfully enhanced client communications and generated positive responses.➤ Aided U of U's Go-Red programs, Utah Dental Association, Utah League of Justices, and Susan G. Komen fundraisers.➤ Promoted to Event Manager & Certified Wedding Planner in November '14, leading all special events and activities.➤ Generated up to $2M in total group revenue annually, hosting Government conferences, fundraisers, political events.➤ Provided exceptional customer service throughout pre-event, event, and post-event phases, exceeding expectations.➤ Continuously maximized upselling opportunities by suggesting creative menu planning and room customizations.➤ Specialized in short turn/fast passed programs, successfully converting pop-up meetings into long-term, repeat clients.➤ Trained and managed 4 Event Coordinators, and led weekly meetings, leadership programs, and corporate forecasts. Show less

Hilton Garden Inn
Apr 2018 - May 2019Sales & Event Manager➤ Played a key role within the “Silicon Slopes” neighborhood, and in driving industry growth and area development.➤ Successfully built and maintained many connections with businesses and city chambers in the Utah Valley area.➤ Supervised by motivating and encouraging the staff, while maintaining a high level of employee and guest satisfaction.➤ Generated $120K in event revenue within 8 months of opening, and exceeded '19 rental and catering budget by 20%.➤ Drove bookings/outside sales with Workfront, Podium, IM Flash, TalkDesk, Pure Storage, Geneva Pipe, Astra Zenca.➤ Expertly delivered consistent customer service to ensure ongoing client satisfaction and repeat group business.➤ Attended weekly GRO/Yield Management meetings and conference calls with Financial Advisor, tracking P&L.➤ Responded to all social media reviews via Facebook, Trip Advisor, Expedia, Booking, Hotels.com, Hilton SALT.➤ Strategically planned and managed the 1st-ever General Manager conference for B&T Hospitality in February '19. Show less

Marriott International
May 2019 - nowDirector of Sales➤ Successfully managing all aspects and operations of the Sales & Events Department, generating $3.1M+ in revenue.➤ Exceeding ’21 revenue by 10%, a $200k increase despite COVID challenges, with repeat business of 98% with 0 cancellations. ➤ Owning client relations and liaising with leadership to develop programs and design and execute high-impact initiatives.➤ Creating, completing, and analyzing PowerPoint presentations for yearly budgeting meetings and financial reporting.➤ Increasing Guest Satisfaction Scores by 30% in ’20, even during the heigh of Covid, and providing detailed reporting.➤ Discussing ADR, OCC, Rev/PAR, trends, competitive hotel comp sets, hotels forecasts, sales, and marketing plans.➤ Effectively determining increase or decrease in rates and make timely adjustments to maximum hotels revenues➤ Supporting and advising the Sales Department and Revenue Manager on overall direction of the hotel sales effort.➤ Working alongside GMs, Hotel Operations, and HR Managers, handling weekly schedules, staff reviews, discipline.➤ Effectively overseeing training for the Hilton Garden Inn, Marriott's Sales, Event Coordinators and Banquet staff.➤ Increasing revenue, P&L margins, and customer service scores, from 279th place out of 419 hotels in 2019 to 86th place.➤ Building and maintaining lasting relationships with local and national companies such as Boeing, Dannon, and eBay.➤ Taking incoming Sales calls, quote rates and dates, complete contracts, bookings, billing, follow up for rebooking's.➤ Managing COVID-19 changes and vacancies, gaining substantial knowledge, including round daily operations. Show less
Licenses & Certifications

Marriott Wedding Planner
Certified
Microsoft Office Certified
Microsoft
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