Mayra Alejandra Rodriguez Mier

Mayra Alejandra Rodriguez Mier

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location of Mayra Alejandra Rodriguez MierBogotá, Capital District, Colombia

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  • Timeline

  • About me

    Strategic Business Development | Sales Manager | Account Manager | Leadership | Marketing | Sales | Energy Sector | Energy Leader |

  • Education

    • Greenwich College

      2017 - 2017
      Curso Ingles General Idiomas
    • INALDE Business School

      2023 - 2023
      Programa de introduccion a la direccion Business Administration and Management, General

      Program to reinforce strategic mindset to make right decisions, ways to improve communication between company areas , Leadership and impact in work team , boost for my professional path with focus on companies direction.

    • Universidad Distrital Francisco José de Caldas

      2005 - 2010
      Tecnologa en electricidad Energia
    • Instituto Europeo de Posgrado - IEP

      2016 - 2018
      MBA - Maestria en Administracion de negocios. Marketing
    • Universidad Distrital Francisco José de Caldas

      2010 - 2012
      Ingenieria en electricidad Enegia
    • INALDE Business School

      2023 - 2023
      Liderazgo para alcanzar resultados - acelerando el equipo de ventas Business Administration and Management, General

      Leading sales teams for impacting with results in the current business scenario solving customers needs with a view in long terms.

  • Experience

    • Automatizacion Avanzada S.A

      Jun 2008 - Jul 2014

      Development and closing of deals to clients in the Industrial and utilities sectorDesign and technical support of communication, control, automation and supervision systems for industrial processes, electrical substations and power generation plants.Strategic prospecting, retention and customer loyalty. Achievements:Recovery of an important customer in the utilities segment (ENEL, EMGESA) through the sale of a project for the configuration and communication of high voltage protection systems for 60 substations. 10% growth in purchase orders for assigned customer portfolio.Annual fulfillment of sales budget. Show less Preparation of offers, at a technical and economic level, low and medium voltage solutions, control, communication, measurement and protection systems for industrial processes, high voltage substations and power generation systems. Customer service in the pre-sale, sales and after-sales stage. Technical support to customers in the product portfolio of represented lines (COOPER POWER, HIRSHMANN, WEIDMULLER, ABB AND SCHNEIDER ELECTRIC). Relationship and pre-selection of suppliers Achievements:Development of offers with cost reduction strategy through selection and negotiation with strategic suppliers, technical solution and implementation of improvement processes based on the capitalization of experiences in execution. Show less

      • Project Advisor

        Mar 2012 - Jul 2014
      • Commercial Technician

        Jun 2008 - Mar 2012
    • ABB Colombia Ltda

      Jul 2014 - Dec 2015
      Sales Specialist - Power System Substations.

      Early detection of opportunities, development and consultative support and closing of business projects Engineering and construction of High Voltage Substations. Creation of value for customers through offering solutions, changing mentality from product purchase to project implementation.Relational leadership between areas of electrical engineering, civil engineering, supply chain, offers and on-site services team for the conceptualization of large-scale projects. Structuring and implementation of service strategy for high voltage substations. Achievements:Implementation of campaign of changes of mentality from products to solutions. Improvement of coverage in industrial customers and small power generation companies. Show less

    • Legrand

      Jan 2016 - Dec 2016
      Specilist Engineer

      Sales of the low voltage Industrial portfolio for the Colombian market.Brand positioning in Industry and infrastructure segments.Management of distribution channels, integration and dashboards.Implementation of GO TO MARKET business plan to strengthen the Legrand Brand in end user.Achievements:Execution of business plan and positioning of low voltage products for industrial line in Colombia. Certification and qualification of new line of low voltage products, RETIE certification. Show less

    • Hitachi Energy

      Jan 2018 - Jul 2024

      Increase new and existing sales and business by supporting the Sales organization Promote Power quality portfolio internally and externally by providing webinars, seminars, presentations. Provide relevant knowledge on products to customers and sales organization Direct the evaluation of new or improved products and new business opportunities. Assist Front End Sales, Engineering, and other organizations in developing and implementing strategies to capture additional sales and market share and increase profits. Develop strategic profiles of key and potential competitors, and forecast markets, business volume and market share. Provide marketing support for corporate strategic planning. Identify and pursue new business opportunities related to power quality products. Evaluate market conditions, prepare sales plans and forecasts and develop cost effective business strategies to achieve objectives. Show less Structuring and implementation of sales strategy for growth and positioning of transformer portfolio in Colombia and Ecuador. Market analysis, identification of new segments and strategies for sales budget fulfillment, business unit growth projection. Guide and support to the sales team in the development of the market strategy and execution of the business plan. Dynamization between the local sales unit and transformer business unit.Development of direct and indirect reports in figures for the business unit.Achievements:Development and implementation of the industry plan 2023 in the portfolio of DRY, DTR and SPT transformers, Alignment of market analysis in the portfolio as a report to the global.Development of growth projection 2023 to 2027, incorporating key initiatives for the organization.Fulfillment of the sales budget to date with the closing of important businesses. Show less Development and closing of transformer portfolio business in European, Central America and Caribbean, Colombia and Ecuador. Definition of target prices according to analysis of opportunity results. Preparation of sales plan and definition of strategy for successful business development. Assessment, review and risk analysis of opportunities, identification of the risk mitigation plan for the presentation of technical-economic proposals.Management and development of the Distirbucion channels of the transformer factory. Leadership and implementation of the loyalty and loyalty program "Channel Partner Program".Growth of orders in distribution channels in more than 30% of the annual budget.Achievements:Improvement in coverage and closing of deals in industry, renewables and EPC channels.Improvement in the Hit rate and business margin. Closing of opportunity for the supply of first units of power transformers with final destination Spain and the United Kingdom from the transformer factory in Colombia. Show less

      • Area Sales Manager America Region - Power Quality

        Mar 2023 - Jul 2024
      • Market Manager CO&EC

        Feb 2022 - Mar 2023
      • Sales Specialist

        Jan 2018 - Mar 2023
    • Schneider Electric

      Jul 2024 - now
      IA Account Manager - North Andean Caribbean
  • Licenses & Certifications

    • Programa de formación de Líderes Energéticos

      Consejo Mundial de la Energía (CME)
      Aug 2022
    • Power Quality assurance: Level 1

      International Power Association (IPA)
      Oct 2023
    • Presentaciones gerenciales de alto impacto

      Colegio de Estudios Superiores de Administración
      Nov 2020
  • Volunteer Experience

    • Mentora Tercera edición WIN MENTORING SHARING KNOWLEDGE PROGRAM

      Issued by SPE Colombian Section on Jul 2021
      SPE Colombian SectionAssociated with Mayra Alejandra Rodriguez Mier
    • Mentora en Tercera edicion programa Women in Power LATAM

      Issued by IEEE PES Women in Power LatAm on Apr 2022
      IEEE PES Women in Power LatAmAssociated with Mayra Alejandra Rodriguez Mier
    • Mentora Cuarta edición WIN MENTORING SHARING KNOWLEDGE PROGRAM

      Issued by SPE Colombian Section on Aug 2022
      SPE Colombian SectionAssociated with Mayra Alejandra Rodriguez Mier