David Beckstrand

Experience

• 

  Red Lion Hotels

  Sept 1990 - Mar 1992

  Director of Front Office Services
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  Park City Marriott

  Mar 1992 - Jun 1996

  Director of Sales & Marketing
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  Ramada Valley Ho Resort

  Jun 1996 - Jul 1997

  Director of Sales & Marketing
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  Premier Resorts

  Jun 2004 - Jul 2010

  • Provided property management and fiscal oversight on behalf of four homeowners associations• Developed nightly rental pool operation, soliciting and negotiating all owner contracts• Exceeded annual sales and profit targets and prepared annual operating expense and revenue budgets • Performed regular quality and safety inspections of rooms and common areas• Prepared weekly revenue forecasts and accompanying labor expenditures• Implemented training and performance standards accountability

  • General Manager, Village at Empire Pass / Premier Resorts

    Aug 2005 - Jul 2010

  • Asst General Manager, The Lodges at Deer Valley / Premier Resorts

    Jun 2004 - Aug 2005
• 

  Feathers Custom Furniture, Inc.

  Jan 2011 - Jun 2012

  Director of Marketing

  • Established brand positioning strategy for luxury furniture manufacturer and interior design firm• Developed annual marketing / PR plan, advertising campaign, marketing collateral, and media budget• Managed social media, electronic marketing campaigns, press releases, and blogs

• 

  Residence Inn by Marriott

  Jan 2011 - Jun 2012

  Night Manager

  • Provided hotel management and operations oversight• Balanced daily hotel room and outlet revenue and compiled reports for corporate office

• 

  Zermatt Resort

  Jul 2012 - Aug 2013

  Director of Sales & Marketing

  • Established an integrated sales team with clear account management responsibilities within vertical market segments• Developed the departmental budget and managed activities to ensure actual sales exceed established revenue plan• Established FIT pricing and yield management, maximizing RevPAR with varying supply and demand conditions,• Created and implemented all advertising, marketing, social media, internet marketing, and public relations strategies

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  Homestead Resort

  Aug 2012 - Jul 2013

  Director of Sales & Marketing
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  Hilton Worldwide

  Aug 2013 - Jul 2015

  Director of Sales & Marketing

  • Directed the activities of the hotel sales team and implemented tactical selling strategies for generating top line revenue• Developed and negotiated local corporate accounts with rates tiered by annual room night/revenue volume• Analyzed weekly STR report analytics while maintaining top position among compset for index penetration in all categories• Established rate structures in concert with Hilton's Global Revenue Optimization (GRO) to grow and market share indexes• Managed corporate marketing plan support initiatives to increase overall system-wide corporate sales growth Show less

• 

  Park City Peaks Hotel

  Jul 2015 - Sept 2017

  General Manager

  •Guided hotel though three phases of $7 million / two year renovation while directing operations and financial activity and achieving room revenues of $4 million and $1.2 million in Food & Beverage.•Planned all capital expenditures, annual budgets and forecasts; oversaw all volume and profit objectives, P&L analysis, developed operational strategies, forecasting to accomplish budgeted revenues•Maximized revenues by increasing the ADR 25% through aggressive yield management, strategic OTA partnerships, and solicitation program focusing on increasing business. •Created and established a training program to enhance employee knowledge of best practices, while effectively managing and retaining seasonal staff of 85 employees and career development objectives. Show less

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  Hyatt House Pleasant Grove

  Jul 2018 - Oct 2018

  Director of Sales
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  Interstate Hotels & Resorts

  Oct 2018 - Apr 2019

  Task Force Director of Sales
• 

  Residence Inn by Marriott

  Apr 2019 - Jan 2022

  Director of Sales
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  Peachtree Hospitality Management

  Mar 2022 - Aug 2022

  Director of Sales

  Director of Sales for Aloft Tempe

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  OTO Development

  Aug 2022 - now

  Director of Sales, AC Hotel by Marriott