Thinh Ly

Experience

• 

  American Marketing Association Long Beach

  Sept 2017 - Dec 2017

  Agency 241 Creative Associate

  • Developed promotional campaigns to increase Mary Kay’s customers and independent beauty consultants, and designed the business case promotional campaign deck collaboratively• Awarded for outstanding performance

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  California State University, Long Beach

  Sept 2017 - Apr 2019

  Lead Graphic Designer

  • Designed an annual magazine and won the second place in a 2018 national honors competition

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  TEDxCSULB

  Nov 2017 - Sept 2018

  Senior Marketing Communications Analyst

  • Developed an IMC plan to accomplish marketing imperatives, which promoted green marketing principles and sustainable business practices, to convey a consistent brand image• Researched and selected physical merchandise, and concurrently recruited and managed volunteers with the executive team for the “Navigating Truth” TED Talks on campus

• 

  Robyne's Nest

  Nov 2017 - Sept 2018

  Social Media Marketing Manager and Graphic Designer

  • Managed an annual social media fundraising campaign, “$30K in 30 Days,” during December 2017, and consequently raised around $15,600 and reached nearly 50,000 people on Facebook• Designed visual content and composed promotional social media copy, which established a brand identity. Aggregated organic growth and engagement maintenance results (statistical average):+ Facebook: Increased followers by 29%; generated 445,000+ impressions; maintained a 4.5% ER+ Twitter: Increased followers by 55.8%; earned 45,000+ impressions; maintained a 1.2% ER+ Instagram: Increased followers by 42.9%; reached 16,000+ people; maintained a 29.6% ER Show less

• 

  Keen Social

  Nov 2017 - Jul 2018

  Social Media Marketing and Graphic Design Intern

  • Launched a paid social media campaign on Facebook, which reached over 26,000 people, to generate awareness and to establish a brand identity for this newly formed advertising agency• Produced weekly content for Keen’s and its clients’ social media accounts. Aggregated paid and organic growth and engagement maintenance results for Keen Social (statistical average):+ Facebook: Increased followers by 12%; maintained a 5.6% engagement rate (ER)+ Twitter: Increased followers by 8.3%; earned 39,400+ impressions; maintained a 23% ER+ Instagram: Increased followers by 2,217% (+2,794 new followers); maintained a 30.6% ER; reached 22,300+ people Show less

• 

  American Marketing Association Long Beach

  May 2018 - Jan 2019

  Creative Art Director

  • Redesigned the all visual contents and the whole website user interface and on desktop and mobile collaboratively. See the difference: www.thinhly.com/work• Crafted and executed an IMC strategy by using a consistent color palette and design patterns for all visual contents, and consequently displayed an integrated brand identity

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  California State University, Long Beach

  Jan 2020 - now

  Marketing, Social Media, and Graphic Design Assistant

  • Crafting an integrated marketing communications (IMC) plan to complement the sleek architecture of the upcoming remodeled dormitories, and to communicate a unified, modern brand image