Luisa Finding

Experience

• 

  Deutsch-Brasilianische Industrie- und Handelskammer

  Apr 2014 - Nov 2014

  Internship Technology and Innovation
• 

  Iris von Arnim

  Aug 2017 - Dec 2021

  As an E-Commerce Manager, I have gained extensive experience across various facets of the e-commerce landscape, leading and executing key projects that drive growth and optimize performance:- Shop Relaunch: Spearheaded the strategic relaunch of an online shop, overseeing the redesign and implementation to improve user experience and site performance.- Project Management & ERP Integration: Led the coordination and successful integration of the ERP system (Dynamics NAV), ensuring seamless connection between e-commerce operations and backend systems.- E-Commerce Category Management: Oversaw product category management, including planning and curating product assortments to align with market trends and customer needs.- Product Range Planning & Procurement: Handled the strategic planning and procurement of the product range, ensuring optimal inventory levels and product availability.- Performance Monitoring: Regularly tracked and analyzed key performance metrics, identifying opportunities to optimize processes and enhance overall performance.- Website Optimization: Continuously worked on optimizing the website for better usability, conversion rates, and SEO rankings.- Content Management & Art Direction: Managed content creation and provided art direction for product images, ensuring high-quality visuals that align with brand standards. Show less

  • E-Commerce-Manager

    Jan 2021 - Dec 2021

  • Junior E-Commerce Manager

    Sept 2019 - Jan 2021

  • Trainee E-Commerce

    Sept 2018 - Aug 2019

  • Working Student E-Commerce

    Apr 2018 - Sept 2018

  • Internship E-Commerce & Online Marketing

    Aug 2017 - Apr 2018
• 

  Lynk & Co

  Jan 2022 - now

  As the Head of CRM, I am responsible for shaping and executing our CRM strategy to enhance customer engagement and support overall business objectives:- CRM Strategy Development: Lead the strategy for CRM communication across newsletters and other channels, ensuring effective engagement with our customer base.- Team Leadership and Development: Oversee and nurture a team of project managers, CRM coordinators, CRM data analysts, and marketing automation specialists, fostering a collaborative and high-performance culture.- Successful Implementation of New CRM Journeys: Successfully implemented and strategically integrated new CRM journeys into the existing landscape, enhancing the customer experience and driving retention.- Continuous Improvement of CRM Landscape: Focus on improving and evolving the current CRM framework to align with the company's strategic goals and objectives.- Collaboration with Marketing Leadership: Work closely with other team leads in the marketing department and the CMO to ensure alignment and drive cross-functional initiatives. Show less As a Digital Country Manager, I was responsible for overseeing and optimizing the digital presence in the German market, driving e-commerce performance, and managing key digital projects:- Digital Presence Management: Led the digital strategy for the German market, ensuring a strong and consistent online presence across all channels.- Sales Promotion through E-Commerce & Online Marketing: Implemented targeted e-commerce and online marketing initiatives to boost sales and drive customer engagement.- Website Optimization: Continuously optimized the website to enhance user experience (UX), customer experience (CX), and conversion rates, ensuring alignment with market trends and customer expectations.- Project Management for Digital Projects: Managed digital projects aimed at improving the user and customer journey, as well as expanding service offerings to meet growing customer demands.- Performance Monitoring & Reporting: Tracked key performance metrics and prepared detailed reports to identify opportunities for improvement and inform strategic decision-making. Show less

  • Head of CRM

    Feb 2024 - now

  • Digital Country Manager Germany

    Jan 2022 - Jan 2024