Anne Harris

Experience

• 

  Cox Media

  Apr 2001 - now

  •Leader of Marketing and Client Solutions team, including Marketing Communications Specialists, Marketing Strategists, Marketing Analysts, and Production/Creative Services.•Provide strategic leadership to the organization•Develop and implement annual marketing strategies, including: •Customer acquisition and retention campaigns •Customer lifecycle management •Internal and external communication strategies, including social media •Assess marketplace for opportunities and develop campaigns to leverage•Increase market share, new business, and existing client revenue•Responsible for focus and momentum of digital media sales efforts and revenue generation•Serve as an expert in providing digital media training and the development of digital media solutions and collateral materials. Current year results: Grew existing clients 17% and doubled client adoption rate. Show less •Coach, develop, and manage leaders and individual contributors in all aspects of marketing, research, digital media, and video production for Cox Media Central Region, spanning 7 DMAs and 10 offices all of whom are responsible for over $30 million annual revenue. •Plan, develop, implement and maintain strategies to help increase advertising revenue and market share. Recent successes include two quarters of consecutive share growth and many wins at the account level. •Oversee the Cox Media brand through development and execution of marketing materials. •Direct employee and customer education geared towards how Cox Media’s products can work together to support various marketing objectives. •Build and maintain relationships with largest direct clients and advertising agencies.•Operate as Cox Media’s representative to other divisions within Cox Communications and to Cox Media corporate, making sure all parties are aware of the latest developments and shared opportunities. •Lead and participate in key company initiatives including diversity and increased employee engagement. Show less •Responsible for managing traditional and advanced advertising products designed to support a variety of clients spanning several industries.•Conduct internal and external focus groups to determine need for product, potential hurdles, post-launch challenges, and product brand perceptions.•Manage product launches to sales team, clients, and prospective customers.•Work with leadership team to develop strategic product plans and pricing structures and coordinate resulting sales efforts.•Constantly identify opportunities to integrate new products with core business.•Manage direct marketing efforts to maximize sales opportunities.•Prepare marketing reports and track sales efforts.•Develop and execute relevant research materials designed to maximize sales efforts, improve customer retention, increase loyalty and accelerate the brand.•Identify key industry and product growth opportunities. Track trends and prepare recommendations for management team.•Actively participate in sales calls and presentations. Work closely with sales team to identify our positioning strategy for each client and prospect. •Selected to prepare our 2009 rate structure for 65 insertable cable networks. Developed the pricing model utilizing competitive market research and trending analytics. •Spearhead multiple sales initiatives designed to generate new business, incremental growth, and target new categories.•In-depth understanding of complex products and data. Strong ability to translate data into effective communication pieces designed for non-technical audiences. •Participate in customer segmentation efforts determining best marketing and sales support practices for each group.•Helped wireless committee better understand local market through analysis of market research and employee focus group data. •As co-chair of the Cox Classic Fairway to Haven party, coordinated all aspects, raising over $17,000 for Boys & Girls Club of the Midlands. Show less •Developed and implemented marketing plans and advertising schedules for national and regional accounts totaling over $3 million dollars in annual revenue.•Exceeded annual budget goals each year.•Contributed to increasing the profitability of the company by decreasing number of commercials purchased at a discount by 47% and increasing average rate paid by clients 76%.•Quickly learned all technical elements required for order fulfillment, which led to an understanding of operating inefficiencies. Immediately saved the company unnecessary loss by designing new processes. Show less

  • Senior Director of Marketing and Client Solutions

    Mar 2021 - now

  • Director of Marketing and Client Solutions

    Nov 2011 - Mar 2021

  • Regional Marketing Manager

    Mar 2010 - Nov 2011

  • Marketing Research Analyst

    Mar 2007 - Apr 2010

  • National Account Coordinator

    May 2005 - Mar 2007

  • Senior Account Coordinator

    Dec 2003 - May 2005

  • Account Coordinator

    Apr 2002 - Dec 2003

  • Account Executive Trainee

    Apr 2001 - Apr 2002
• 

  The WICT Network

  Jan 2020 - now

  Executive Advisor

  Selected as Chapter Advisor of the year 2022 by The WICT Network.