Robert Bona

Experience

• 

  DPWH Southern Leyte District Engineering Office

  Jan 2017 - Jan 2018

  Assistant Public Information Officer

  As an Assistant Public Information, I helped ensure that DPWH Southern Leyte District Engineering Office is visible and identifiable to the public through creating accurate and timely communications as well as media contents such as press releases, audiovisual presentations, and fliers which provide plans, programs, projects, and activities of the office to ultimately encourage and foster more active stakeholder engagement and public participation. I was also responsible for increasing the range and quality of public dissemination through the optimum utilization of the mass media and modern media communication. Furthermore, I also effectively carried out collaborative approach and strategic planning in service delivery to the public by managing expectations, identifying issues, improving community interactions. Weniger anzeigen

• 

  DNA Micro

  Nov 2018 - Jan 2023

  Ensures the marketing department provides high-quality marketing initiatives and campaigns best suited for the company and its brands. Serves as the link between the team and upper management and/or clients to ensure that each project is completed successfully based on specific requirements.* Manage the team to ensure every member is impassioned, motivated, and improving continuously. * Create and implement strategic marketing plans to promote both the company's and clients' brands, products, and services. * Oversee all aspects of the creation and delivery of programs and campaigns to ensure message alignment and consistency.* Coordinate with the content team in creating content strategies to ensure each content is conveyed with the correct tone and message across all channels. * Manage project contracts and budgets for campaigns and web development projects. * Identify the appropriate tools for managing every campaign and project for smoother tracking and operations. * Represent the marketing department in cross-functional efforts to ensure that every department stays in the loop of ongoing and future marketing initiatives. * Create UX-driven wireframes based on requirements given by the client to the manager as part of the initial step for website development projects. Weniger anzeigen · Helps our clients manage their Shopify store from product listing, growth strategies, and marketing.· Creates performance and sales reports as per the client's request. · Hands-on management of the recent website redesign project, from planning, execution, team task delegation, and launch. · Conducts a regular strategy meeting with the client to identify growth possibilities.· Assists in managing orders and Recurring Subscriptions as the need arises. · Implements a comprehensive analysis of the client's customer journey to determine touchpoints. · Proofreads and edits content for social media and email to ensure they are consistent with the brand. · Manages the marketing team that delivers the content, email, and website development. · Actively organizes all project-related information and document using Google Business Suite apps. · Conducts data-based SEO using the Google Marketing Platforms, such as Google Trends, Google Ads, Google Analytics, and Google Search Console. Weniger anzeigen - Writes content for email marketing- Writes lead generation landing pages, website copy, and blogs. - Proofreads and edits contents for social media, emails, mobile applications, websites, and web platforms.- Writes scripts for training and product videos.- Publishes blogs using WordPress, and does simple search engine optimization.- Writes ad copy and set up Google Ad campaigns for clients.- Manages Google Analytics accounts and creates monthly and quarterly performance reports for clients.- Wrote social media posts for cross-industry clients. Weniger anzeigen

  • Digital Marketing Manager

    Jan 2022 - Jan 2023

  • Digital Marketing Coordinator

    Sept 2020 - Jan 2022

  • Content Writer

    Nov 2018 - Sept 2020
• 

  Epic Gardening

  Jan 2023 - now

  Shopify Administrator

  - Manage and optimize 2 Shopify Plus online stores from website content management, product listing, app integration, and inventory management.- Set up product detail pages to ensure they provide all information shoppers need.- Manage website structure, menu, and collection pages for optimal user experience.- Assist in the creation and updating of collections, discount codes, product listings, and descriptions.- Automate e-commerce store product listing updates through Plytix and Matrixify.- Create and edit Shopify pages, navigation menu, and basic theme (adding website banners, policies, terms and conditions, shipping info, shipping zone settings, etc.)- Ensure proper integration of the Shopify stores and products to social/e-commerce platforms, such as TikTok Seller Center and Meta Commerce Manager.- Manage basic text updates across the storefront including homepage and category pages.- Update and add metadata/custom field information such as filtration categories to enhance product visibility and searchability.- Carry out manual data entry tasks on product listings such as updating weights, features. Weniger anzeigen