Surojit Kumar Saha

Experience

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  HIndustan Unilever

  Feb 2003 - Aug 2007

  Early Years

  Mar 06- Sep 07: Cluster Territory Sales In-charge Feb 03- Feb 06: Territory Sales In-chargeJan 01- Jan 3: Marketing Executive, Millennium Event Managers Pvt Ltd.

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  Unilever

  Sept 2007 - May 2012

  Taking Full responsibility of GTM( Go To Market) project. Administration and profitability of the GTM RSs . Driving a sales force of 45 salesman and 21 merchandisers. Full responsibility of implementing the IQ project in Bihar state. Complete the IC project according to company expectations. Changed the GTM RS and brought Patna to a growth of 17% over 2009.Perfected distribution and increased the coverage of Central Patna. Direct coverage increased to 2049 from 890 outlets covered by the then RS. Merged the kiosk business with the GTM business to gain infrastructure requirement needed for the small business. Show less I worked as an AE in the whole of Coastal and Southern Orissa, with responsibility of planning for the development of relevant business aligned activation concepts for the area. As a part of the role, I executed activities as per the work plan, prepared cost estimates and managed all the resources for all the activities within approved estimates. I successfully defined execution standards for all activities, evaluated them and documented them for reporting. I also ensured smooth flow of communication from CD and ASM with regards to activation, monitored competition closely and provided feedback to ASM, while managing and developing 3P and its resources. Show less

  • Sr Key Accounts Executive

    Mar 2010 - May 2012

  • Activation Executive

    Sept 2007 - Feb 2010
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  Unilever South Africa

  Jun 2012 - Aug 2015

  Key Distributor Executive

  As a part of the role, I was tasked to implement an entirely new business strategy in the country. The role involved massive change management, with active engagement with distributor and sales team & traders. Instrumental in putting in place a structured and focused CDT/JBP plan with the distributor and FCS and incentive plan for sales team. I worked for 2 major provinces of the country (Gauteng & KZN) and started Key Distributors in Gauteng province. My role was pivotal in driving entire training models for the appointed KDs and ensured a superior level of engagement & performance. Show less

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  Unilever

  Sept 2015 - now

  Grew to perform the role of a Business Owner for the entire East region, with the accountability of business, people, and profitability. Monitoring channel-wise and category-wise growths in the territory, while directing all new launches. Ensured relevant strategies are in place to cater to unique business requirements across Kolkata, Bhubaneswar and NESA markets. Identified as a key player, entrusted with the challenging responsibility of managing National & Regional MT chains.Part of the leadership team, having addressed talent pipeline concerns by initiating a Summer Internship Program, in close alliance with the local management colleges to groom talent at early stages. Played a pivotal role in implementing a unique GT-MT merger of FF that facilitated the region to grow in value, volume, and tertiary in every quarter subsequently. Created a novel delivery mechanism for each store of the MT chain - GETCO and finalized delivery partners to cater to specific delivery requirements owing to the pandemic-driven crisis, driving seamless store wise stocks delivery to stores throughout Kolkata & Howrah. Show less Handled the national role in HUL for Pureit business, with ownership of business visibility and profitability pan India. In addition, worked with customers to pioneer new products, categories, and concepts. Responsible to create value, while directly benefiting sales and marketing teams by increasing customer advocacy (including referrals, testimonials, references, etc.), identifying cross-sell and upsell opportunities, and increasing loyalty and retention.Key takeaways from the role include the ideation, approval & subsequent closing down of the core business of Puriet to push premiumization. Show less

  • Branch Trade Category Manager

    Apr 2022 - now

  • Asst Area Sales and Customer Manager

    Apr 2017 - Mar 2022

  • Asst. Customer Development Manager

    Sept 2015 - Apr 2017