Luciley Diaz

Experience

• 

  Towson University

  Jun 2009 - Dec 2009

  Student Advisor
• 

  Importadora Nimar, S.A

  Feb 2010 - Apr 2011

  Brand Manager

  - Plan, develop, and direct the marketing budget for brands like: Butterball, Johnsonville, Sugardale, Reny Picot, Beretta, Busseto and more- Get products appoved and develop them at supermarket in Panama- Analyze information to help set the sales forecast.- Coordinate activities of specialist in production, sales, advertising and promotion- Hire new personal- Manage sale people, demo and merchandise- Leadership

• 

  Grupo Wisa

  May 2011 - Apr 2014

  Buyer/ Brand Manager at Grupo Wisa/La Riviera

  - Buy and distribute products for La Riviera stores in Latin America (Panama, Colombia, Mexico, Guatemala, El Salvador).- Analyze inventory and sales - Set competitve and profitable prices- Increase Margin - Market research and knowledge of new electronic products.- Negotiate promotions and marketing plans with providers/ distributors and vendors- Merchandising- Prepare purchases budget

• 

  Superior International

  Apr 2014 - Jun 2016

  •Distribution to Concept and Wholesale Converse Stores in Central America and Colombia •Analyze sales and find opportunities and risk considering all business levels such as inventory and marketing opportunities. •Partner with Franchise leaders to determine business needs and priorities•Monitor and drive sales performance and related metrics on a daily, weekly and monthly basis •Knowledge of seasonal and basic product tools and resources for all the divisions •Attend the market weeks. •Manage efficient and effective handling of all merchandise from shipment receipt, processing, and merchandising floor-sets •Create and execute sizing and packing strategies that support department and divisional objectives Show less • Purchase and distribute for the Banana Republic stores in Panama and Colombia • Analyze sales and find opportunities and risk considering all business levels such as inventory and marketing opportunities. • Create in store promotion with the marketing department and ensure accurate and timely delivery of creative production materials to the stores • Forecast sales, budget and inventory and develop strategies to maximize opportunities and mitigate risk• Monitor and drive sales performance and related metrics on a daily, weekly and monthly basis• Knowledge of seasonal and basic product tools and resources for all the divisions• Develop the long-term strategies, priorities, and vision for the all the division. • Partner with Franchise leaders to determine business needs and priorities. • Attend the market weeks. • Ensure clear communication on project status and deadlines to team and partners.• Manage efficient and effective handling of all merchandise from shipment receipt, processing, and merchandising floor-sets• Create and execute sizing and packing strategies that support department and divisional objectives Show less

  • VP APPAREL & ACCESSORIES CONVERSE

    Apr 2014 - Jun 2016

  • Buyer/Brand Manager Banana Republic

    Apr 2014 - Jun 2015
• 

  Motta Internacional S.A.

  Jul 2016 - now

  Brand Manager

  - Brand Manager overseeing 10+ luxury brands and sports brands , different categories such as textil, shoes, accessories, watches and luggage.- Budget development for purchasing, sales, and marketing initiatives.- Brand development across 10+ retail stores, local market and duty free market.- Implementation of competitive pricing strategies in the market.