Experience

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  Novo nordisk

  Jan 2019 - Jun 2019

  Business development intern

  Pharmaceutical Industry experience in a fast-paced, demanding, and detail-oriented environment with limited responsibilities. I was a member of the Regulatory Affairs team as a Business Developer.• Developing KPI reporting structure and mechanisms.• Monthly presentation of insights to senior management.• Stakeholder management for KPI and Workload analytics.• Optimizing KPI deck and contracting its size by 70% achieving a 40% reduction in time spent compiling the data.• Preparation of Presentation and other documentation in Microsoft Power Point and Excel.• Change management to keep reporting streams open after the area went through a complete reorganisation. Show less

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  Danish crown

  Sept 2021 - Aug 2023

  Global business graduate | category management | campaign management | process optimisation

  Completed a 2-year rotational program for ambitious young professionals in the FMCG industry. During the course of the program, I had 3 rotations in Marketing, Business Development, and Procurement, which included relocation in every 4-8 months demonstrating flexibility and adaptability.• Managed end-to-end label redesign project for 12 international products; coordinated internal/external stakeholders across legal compliance, creative design, and production stages.• Spearheaded an internal marketing campaign ("Baconeer") featuring innovative gamification elements; achieved a remarkable engagement rate (>25%), exceeding expectations.• Conducted comprehensive analysis of over 500 companies to shortlist 15 strategic M&A candidates aligned with corporate growth objectives.• Developed an Excel automation tool for SPOOR subsidiary’s manual hide tracing operations, achieving an efficiency gain of approximately 80%.• Represented SPOOR at international trade fairs (3daysofdesign Copenhagen & Premiere Vision Paris), generating numerous qualified sales leads.• Led senior management project team in formulating Danish Crown's loyalty strategy; developed compelling presentation narratives delivered directly to Senior Management Group.• Developed an advanced Excel tool for the procurement department to track and optimise supplier delivery performance, using VBA and adding macro functionalities for ease of use. Show less

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  About you

  Oct 2023 - Sept 2024

  Marketing Manager position to be the business partner for developers and the Tech and IT departments to develop and optimise the performance of the internal search tool.• Active participation in the launch of the Internal Search Team as the inaugural Marketing Manager, collaborating closely with IT and developer teams to internalise the search engine within tight deadlines.• Conducted detailed weekly analyses of search performance, delivering actionable insights leading to a 10% improvement in search resolution quality and a 5% increase in attributed revenue.• Managed quality assurance for over 10,000 search records, significantly enhancing overall search resolving accuracy by 20–25%.• Coordinated resolution of over 40 Jira bug tickets, ensuring timely implementation of improvements and enhanced user experience. Show less I took on the role to be a data-driven sparring partner to the coordinators and creatives behind the growing marketing channel of ABOUT YOU Live Shopping that included:• Developed and refined KPI frameworks and attribution models for improved reporting accuracy for Live Shopping.• Acted as a sparring partner for the Content Management Analyst on process and KPI optimisation.• Delivered three comprehensive country-specific deep dives and five monthly performance reviews for Live Shopping, generating actionable insights that boosted market performance by 5–30% YoY.• Created an Excel-based analytical tool for individual live shopping creator performance evaluation, optimising creator selection strategy and increasing target market performance by 10–15%.• Conducted ad-hoc post-show analyses in collaboration with Live Shopping coordinators to continuously optimise content effectiveness.• Prepared annual budget review presentations of the Live Shopping channel for Senior Marketing Management using innovative calculation methods for precise channel performance evaluation. Show less

  • Marketing Manager - Internal Search

    Mar 2024 - Sept 2024

  • Marketing Manager - Live Shopping | Performance Data Analysis

    Oct 2023 - Mar 2024