Edoardo Lipari

Experience

• 

  Shanghai Cascino Trading Co., Ltd

  Oct 2015 - Oct 2016

  Sales and Marketing Manager, Mainland China

  - Led the commercial team and developed sales and marketing strategies to increase the annual turnover.- Cooperated with the import department to select products according to local market needs and boost growth nationwide.- Led negotiations with key accounts.- Led the marketing team in organizing events to promote products and increase brand awareness in Mainland China.

• 

  Mailman

  Nov 2016 - Mar 2019

  Sports Client Manager

  Managed key clients and shaped new business opportunities with an active role in digital strategy and creative development for the Chinese market. - Coordinated the development of the clients’ digital strategy across Weibo, WeChat, Douyin and Toutiao and expansion in China, growing their digital presence, performance and revenue. - Led a team of 15+ specialists, across Chinese social media management, brand localization, content production, and digital media monetization. - Led innovative digital programs tailored for the Chinese market, from ideation to pitching and execution. - Grew by 120% the revenue of clients managed by developing proposals and leading additional projects, including China Tour, innovative O2O fan events, fan engagement campaigns and content production. Main clients: Juventus FC, AC Milan, FC Internazionale Milano, SSC Napoli, Sevilla FC, Cristiano Ronaldo Show less

• 

  160over90

  Mar 2019 - Feb 2023

  Starting as employee number one, actively managed client relationships, social media go-to market digital strategies and business development in Asia-Pacific.- Developed strong relationships with the clients managed and positions himself as the primary point of contact for APEC team- Led the development of digital strategies, creative and production of campaigns across Facebook, Twitter, LINE and TikTok with the cross-functional strategy, creative and production teams in APAC. - Successfully established and managed regional revenue-share partnerships with media partners, including Twitter and LINE.- Successfully led pitches to prospects and realized opportunities for incremental revenue from existing client base- Wrote thought leadership pieces on state of digital and marketing in APAC for publications and internal distribution.Main clients: Juventus FC, Chelsea FC, Tottenham Hotspur FC, AS Roma, Paris Saint-Germain, Global Esports Games Show less

  • Client Director, APAC

    Jan 2022 - Feb 2023

  • Senior Client Manager, APAC

    Mar 2019 - Dec 2021
• 

  Octagon APAC

  Feb 2023 - Jan 2024

  Business Director

  My role involves strategically developing key client accounts, such as Mastercard, advising on partnership agreements, and promoting the brand in the sponsorship and activation space, with a focus on APAC. I am also responsible for driving Octagon's new business opportunities and support the agency's marketing strategy across various channels.

• 

  Lipari Vintage Eyewear

  Feb 2024 - now

  Co-Founder
• 

  LALIGA

  Oct 2024 - now

  Commercial Director - SEA, Japan, South Korea & Australia