Norma Ponce De León

Experience

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  RoboTecnia

  Sept 2013 - Jan 2015

  Marketing Coordinator

  • Design of internal and external graphic communication.• Web page redesign achieving a young and fun profile that encompasses the brand.• Development and planning of campaign in social networks.• Planning of promotional strategies for robotics workshops.• Support in the coordination of robotic events.

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  Amigo Group (Tourism)

  Jan 2015 - Jan 2019

  Marketing and product Manager

  • Social Networks Administration: Instagram, Twitter, and Facebook. Content creation, campaigns, and results analysis.• Set up Facebook ads.• New markets and sales channels opening in Tourism International Trade Shows.• Design of internal and external graphic communication.• Preparation and supervision of the Corporate Identity Manual.• Coordination of stand design and assembly.• Follow up on commercial agreements.• Planning of promotional strategies and exposure increments in online travel agencies.• Support Revenue management in analysis and monitoring of the competition to define competitive rates.• Creation and development of innovative tourism products.• Definition of improvement strategies for tourist products.• Opening and positioning of the brand in international destinations.• Extension of the product catalog.• Increase in customer portfolio. Mostrar menos

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  Strawberry tours

  Jan 2019 - Jan 2019

  Content Manager
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  AXISKG

  Sept 2019 - Jan 2021

  Digital Marketing

  • Following up on the operational planning accomplishment with each account, working daily with designers, editors, and web developers to establish the requirementsof each project. (Social Media, e-mailings, website designs, digital media campaigns.)• Responsible for ensuring the compliance services of each brand on the correctset dates.• Management and daily supervision of projects, establishing priorities in activities and holding internal and external meetings.• Responsible for the new accounts kick-off and leading them once they have been incorporated into the agency.• Responsible for collaborations with influencers. Mostrar menos

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  The Spanish Group LLC

  Jan 2021 - now

  • Spearheaded content creation and design initiatives for the company's social media platforms: Instagram, Facebook, Twitter, Linkedin, and TikTok.• Enhanced digital material preparation for company communication, encompassing banners, email campaigns, flyers, and videos.• Preparation of targeted marketing campaigns on platforms like Yelp, Facebook ads, Twitter ads, Google ads, among other digital channels.• Crafted monthly newsletters and seasonal promotional content, ensuring alignment with company objectives.• Conducted in-depth analysis of performance metrics, generating comprehensive monthly reports to assess KPIs across various digital advertising channels.• Supervision and approval of content for publication of articles in Forbes.• Web design of different landing pages. Mostrar menos

  • Digital Marketing Manager

    Jan 2022 - now

  • Digital Graphic Communication & Social Media Manager

    Jan 2021 - Jan 2022
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  Bank & Vogue Ltd/Ltée.

  Jun 2024 - now

  Digital Marketing Specialist