Ananya Vashist

Experience

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  Skillto

  Apr 2021 - Aug 2021

  Social and Visual Designer

  ✦ Collaborated with the lead designer to develop design components for various bands, ensuring consistency and cohesiveness across design posts.✦ Conducted research on the latest market trends and performed competitive analysis to gather insights and inform design decisions.✦ Actively contributed to design critiques and iterative design processes, incorporating user feedback and continuously improving the design outcomes.✦ Worked closely with cross-functional teams, including developers and product managers, to ensure seamless implementation of designs. Show less

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  Worxwide Consulting

  Jan 2022 - Sept 2022

  UX and Visualization Designer

  ✦ Designed new features for a major EdTech B2C platform, facilitating the addition of 40+ user components to their design system, focusing on two B2B products.✦ Collaborated with cross-functional teams to identify user needs and streamlined priority flows to deliver optimal user experiences.✦ Led and facilitated ideation sessions for one core product design, focusing on the assets library within the product domain.✦ Redesigned feature flows based on insights gathered from 20+ user interviews, enhancing product visibility and improving user retention by 10%. Show less

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  MakeMyTrip

  Feb 2023 - Oct 2023

  User Experience Designer

  ✦ Redesigned the confirmation page flow for the travel app’s post-booking funnel, achieving a 25% increase in user engagement and a 15% rise in retention rates, based on user feedback and data analysis.✦ Collaborated with developers to ensure accurate implementation of designs and facilitated a smooth UI experience.✦ Coordinated closely with the product team to define requirements, iterate on design feedback, and align with business goals.✦ Initiated and actively participated in design reviews, critique sessions, and brainstorming activities, consistently enhancing the overall user experience across the MakeMyTrip platform.✦ Increased user retention and click rates by 25%, and reduced turn-around time by 10% on the post-booking refund-to-wallet option. Show less

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  FoxSell Bundles Plus

  Mar 2024 - Jun 2024

  UX Designer

  ✦ Evaluated user flows and analyzed information architecture of the product, resulting in an improved navigation flow and enhanced product visibility.✦ Collaborated with cross-functional teams, including Shopify developers, engineers, and product managers, to develop visuals, ensuring an intuitive and seamless experience.✦ Adjusted designs to the Shopify space, facilitating a smooth design process and easy implementation.