Marta Linowska

Experience

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  Red Bull

  Apr 2005 - Aug 2009

  Field marketing, Promotional Team

  *Promotional Team*Support in organising Red Bull events: Red Bull X-Fighters, Filght contest Red Bull, 3D Race,Red Bull Music Academy

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  LOTTE Wedel

  Aug 2009 - Aug 2010

  Brand Activation Coordinator

  *Creation and coordination of POS materials ( in accordance to annual marketing and clients plans)*Samplings*Close cooperation with creative agencies and suppliers

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  CALZ Polska Sp. z o.o.

  Aug 2010 - Dec 2011

  Area Manager

  *Coordination of 9 shops( brand: Calzedonia)*In store implementation of marketing strategy*In store layouts implementation *Strategy planning for every shop ( based on results)*Direct sales*Budget management*Team management ( 30 team members: HR- base, direct sales trainings)

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  Unilever

  Dec 2011 - now

  Decision making on Magnum and Carte d’Or brand strategy & innovation funnel for Poland(inc. market research and data analysis)Collaborate with EU & Global Teams in building long-term strategy, inno funnel, brand positioning, communication plans, pricing etc ( worshops, everyday cooperation)Leading the biggest premium Ice Cream Market in Unilever EE regionRunning TVC, digital, PR, influencers campaigns Running purpose activations in cooperation with non profit foundationsContribute to the development of financial plans, create BCsBrandP&L responsibilityWorking proactively and closely with CM, CD, Finance, Supply chainTeam Management Show less *Development and execution of long & short-term marketing plans for Knorr Snacks portfolio*Coordinating new product launches *Full development of the concept and execution for the digital and social campaigns*Coordinating PR campaigns and events*Cooperation with global marketing team* Competitor and customer insights analysis *Analysis of sales forecasts and relevant financials and reporting on product sales* Coordinating with Sales, Customer Marketing, Buying, Finance, R&D, Suppy Chain, CatMan and CMI*Close cooperation with creative, digital and media agencies*Team management*Budget management Show less

  • Ice Cream Indulgence EE & Poland Marketing Manager ( Magnum , Carte d'Or)

    Jan 2025 - now

  • Senior Brand Manger (Ice Cream Premium) Poland & East Europe Platform Lead Magnum

    Jul 2023 - Jan 2025

  • Brand Manager ( Premium Ice Cream-Magnum, Carte d’Or)

    May 2021 - Jul 2023

  • Brand Manager ( New Chilled Brands/Future Foods : Urban Monkey, The Vegetarian Butcher)

    Aug 2020 - May 2021

  • Brand Manager ( Knorr-Snacks)

    Nov 2017 - May 2021

  • Customer&Shopper Marketing Manager (Modern Trade and Discounters)

    Oct 2015 - Nov 2017

  • Customer & Shopper Marketing Junior Manager ->Customer & Shopper Marketing Manager (2013-2015)

    Dec 2011 - Oct 2015