
Sabrina Winter
Guest Service Associate

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About me
Senior Director Category Management Inflight, Lounge & Retail Procurement @ Lufthansa Group | EMBA Graduate at Hult | Transformational Leader | Strategic Thinker | Empathetic Communicator & Speaker | xQR | xStarwood
Education

Universidad Autónoma de Madrid
2009 - 2010Bachelor’s Program for Business Administration and Management Tourism Management
Hult International Business School
2020 - 2022Global Executive MBA Passed with distinction (GPA: 3.86)• 18 months Global Executive MBA in London, Dubai, Boston, New York, San Francisco and Shanghai• Focus on Global Leadership, International Business, Disruptive Technologies and AI• Hult Prize Participant: One year competition to solve major social problems
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FHWien der WKW (University of Applied Sciences for Management & Communication)
2008 - 2011BA Management & Entrepreneurship Passed with DistinctionActivities and Societies: Workshops in • Self-Management • Customer orientation • Dealing with conflicts and teambuilding • Current trends in Management • Conducting strategic negotiations • Managing successful Sales meetings • Strategic career planning & Interview training • Coaching tools for managers • Bilingual three-year generalist education with a focus on comprehensive business administration and business law, entrepreneurial thinking and interdisciplinary analytical skills as well as further development of methodological, communicative and social skills• Focus on human resources management• Semester abroad at the Universidad Autónoma de Madrid (in Spanish)

Ferdinand Porsche FERNFH
2015 - 2017MA Business Administration & Business Psychology Passed with Distinction• Acquisition of specialist, methodological and management skills in the field of business administration & business psychology with a focus on marketing management• Writing a master's thesis on "Crisis Communication in the Airline Industry: An Investigation of activities concerning the communication policy during Airline Crises to Prevent or Minimize Damage to the Reputation of Airlines" (Submission for the Franz Bogner Science Award 2018)
Experience

Norwegian Cruise Line Holdings Ltd.
Jul 2010 - Sept 2010Guest Service Associate• Responsible for handling guest requests in a timely and efficient manner while using logbooks and guest recovery programs• Taking ownership for incoming telephone calls and their proper distribution and resolution• Assisting with ship’s clearance, bags program, etc.

The Ritz-Carlton Hotel Company, L.L.C.
Oct 2010 - Feb 2011Marketing & Sales Intern - Event Management• Realization of conferences/meetings/events according to clients’ wishes, choosing the best available suppliers and coordinating the tasks within all departments in the hotel• Close collaboration with Sales Managers on the contract terms and a proper handover from the planning to the realization phase• Administrative support for the Director and Associate Director of Sales

Carlson Rezidor Hotel Group
Jul 2011 - Sept 2011Management Trainee in Food & Beverage and Human Resources• Strong involvement in the efficient running of the restaurant, replacing the Restaurant Manager during his absence• Covering most of the restaurant positions: hostess, food runner, waitress, cashier (solely responsible for billing and closure)• Maintaining excellent relationships with guests and proactively handling the guest database• Responsibility for the restaurant administration: weekly and monthly duty tasks, restaurant reservations, duty roster, senior briefing reports, purchasing requests• Daily work with IT programs such as Rezpak (bookings), Envision (staff attendance), Micros (cashier and F&B orders)• Maximization of profitability by executing the food and beverage up selling sales techniques Show less

Starwood Hotels & Resorts Worldwide, Inc.
Oct 2011 - May 2014• Soliciting new and existing accounts to meet/exceed revenue goals in rooms and food and beverage through telephone solicitation, outside sales calls, site inspections and written communication• Attending trade shows, community events and industry meetings• Developing/maintaining knowledge of market trends, competition and customers• Developing enhanced knowledge of all Sales related systems, tools and programs, incl. Opera PMS/S&C IPS, Lanyon, Hotelligence, Revenue Plan, Startrack, ISAC Show less • Support in development and implementation of effective inventory and pricing strategies based on future demand forecasts, current trends and historical data• Fulfilling reporting and analysis tasks to ensure that Revenue Management strategies can be executed in an efficient manner• Assistance in the preparation of 30-60-90 day fully updated forecasts and longer term forecasts to achieve hotel forecast accuracy goals• Providing monthly reports on production, trends, booking and stay patterns as well as channel analysis. Evaluation of the distribution channel performance (costs, commissions, number of reservations, revenue)• Knowledge and application enhancement of all Revenue Management related systems and tools, incl. Opera PMS/S&C IPS, PRSNet, TLPe, TLGO, Market Vision Enterprise Channel Reports, Deloitte & Touche Reports, Hotelligence, Revenue Plan, StarTrack Show less • Vita Futura is Starwood's 18 months graduate management program. It aims to attract, develop and retain talented individuals with the ability to become the Starwood's leaders of tomorrow.• Entry level position supporting the succession planning and bench strength of the new Revenue Management Organization• Development, implementation and close monitoring of inventory and pricing strategies• Fulfilling reporting and analysis tasks and identifying soft periods and developing promotions and strategies• Developing personal understanding and knowledge of all Revenue Management related systems and tools, incl. Opera PMS/S&C IPS, PRSNet, TLPe, TLGO, Market Vision Enterprise Channel Reports, Deloitte & Touche Reports, Hotelligence, Revenue Plan, StarTrack Show less
Sales Manager
Feb 2014 - May 2014Revenue Management Executive Brussels Complex
Apr 2013 - Feb 2014Vita Futura Management Trainee
Oct 2011 - Mar 2013

Qatar Airways
Jun 2014 - Jan 2016• Account responsibility for the most important oil & gas as well as construction companies in the Doha Home Market• Definition of highly sophisticated strategies to achieve ambitious sales targets• Planning and implementation of sales activities • Identification, contacting and acquisition of new customers• Responsible supervision of client acquisition from identification to completion• Direct management of contract negotiations • Implementation of KPI analyses, ongoing target/actual comparison and benchmarking• Support of key accounts and other stakeholders• Development and realization of new product and service ideas• Appearance as Qatar Airways representative at trade fairs, exhibitions and events Show less • Account responsibility for relevant oil & gas, construction, consulting and hospitality customers • Definition of strategies to achieve the sales targets • Planning and implementation of sales activities • Identification, contacting and acquisition of new customers• Responsible supervision of client acquisition from identification to completion• Direct management of contract negotiations • Support of key accounts and other stakeholders• Realization of ambitious sales targets and annual agreements• Implementation of KPI analyses, ongoing target/actual comparison and benchmarking Show less
Senior Sales Executive
Oct 2015 - Jan 2016Sales Executive
Jun 2014 - Sept 2015

Austrian Airlines
Feb 2016 - May 2021Commercial management and responsibility for all procurement processes as well as representation of the Lufthansa Group in front of suppliers and internal customers:• Establishment of efficient and stable supply chains for all corporate divisions at Austrian Airlines • Preparation of an annual local and group-wide procurement plan and implementation of the defined quantitative and qualitative procurement targets• Planning, implementation and control of all Austrian Airlines procurement activities and projects of high economic and strategic importance• Holistic control of procurement processes for the product groups "Uniforms" and "Flight Operations" for Lufthansa Group• Development of the procurement strategy to use the purchasing power of the group for relevant goods on the supplier market• Strategy Development for active supplier management and use of innovations of suppliers to improve product development, cost structures and customer satisfaction Show less • Responsibility for the largest and most strategically relevant leisure customers in the DACH region for Lufthansa Group• Advanced conceptual design and preparation of market-specific sales strategies • Meeting target agreements with distribution partners and defined target groups in the leisure sector• Ongoing market observation and benchmarking in order to outperform competitors• Monitoring, analysis and reporting of sales statistics• Establishing and maintaining contacts with decision-makers at tour operators and travel agency partners as well as in the private travel segment• Development and realization of new product and service ideas• Appearance as Lufthansa Group representative at trade fairs, exhibitions and events Show less • Developing and sustaining solid relationships with key clients that bring in the most income for Lufthansa Group• Conceptual design and preparation of market-specific sales strategies • Meeting target agreements with distribution partners and defined target groups in the leisure sector• Ongoing market observation• Benchmark and potential analyses and coordination with stakeholders• Monitoring, analysis and reporting of sales statistics• Establishing and maintaining contacts with decision-makers at tour operators and travel agency partners as well as in the private travel segment• Development and realization of new product and service ideas Show less
Director Supply Chain Management and Category Management Flight Ops & Uniforms Lufthansa Group
Dec 2018 - May 2021Key Account Manager Lufthansa Group Leisure Sales
Aug 2017 - Nov 2018Account Manager Lufthansa Group Leisure Sales
Feb 2016 - Jul 2017

Lufthansa Group
Jun 2021 - nowCommercial sales responsibility of Lufthansa Group in Southeast Asia and Pacific with the aim of maximizing market share and revenues: • Regional responsibility, control and definition of all sales activities of LHG Passenger Airlines • Regional control based on market and competitor trends; derivation of appropriate measures• Development and implementation of suitable commercial measures based on analytical data to optimize the sales results of LHG Passenger Airlines with the aim of achieving revenue targets while using resources efficiently• Responsibility for sales revenue, especially for the B2B segments Corporate and Agencies• Creation of local concepts for the commercial management of local travel agencies, tour operators and consolidators• Further development of the conceptual and tactical cooperation with different joint venture partners with the purpose of increasing the sales of the joint ventures Show less
Senior Director Category Management Inflight, Lounge & Retail Procurement
Jan 2024 - nowSenior Director Regional Sales Southeast Asia & Pacific
Jun 2021 - Jan 2024
Licenses & Certifications
- View certificate

Certified OKR Practitioner (C-OKRP)™ - Level 1
OKR InternationalAug 2021 - View certificate

Certified OKR Practitioner (C-OKRP)™ - Level 2
OKR InternationalDec 2021 - View certificate

What are your personal drivers?
Hult EF Corporate EducationNov 2023
Languages
- enEnglish
- geGerman
- spSpanish
- itItalian
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