Fabien Abbet

Experience

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  Molotov Events SA

  Aug 2010 - Jul 2012

  Project Manager

  • Guaranteed an excellent visual field presence for the sponsoring brand, managed relational marketing activities and point-of-sale events.

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  B+G & Partners SA

  Oct 2013 - Jan 2014

  Internal Account Manager

  • Interpreted the clients’ briefs, instructed the creative team, and managed the schedule and campaign budget with internal, external and media quotes.

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  The Silk Initiative

  Feb 2015 - Jul 2015

  Market Research Analyst

  • Performed primary and secondary research in the Chinese food & beverage industry, and prepared reports highlighting the findings and insights.

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  Becycle Studio

  Apr 2016 - May 2017

  Brand Manager

  • Conducted a marketing analysis through offline and online surveys, to identify customers’ insights and define the company’s targets.• Established a brand positioning, created a marketing strategy, executed communication campaigns, and managed the WeChat Official Account.

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  Integrate Chinese Life

  Jul 2017 - Aug 2020

  Marketing Director

  • Drafted and executed B2C and B2B marketing strategies for ICL and its different brands.• Monitored social media accounts to build brand awareness among the target audiences.• Identified and developed business opportunities with Swiss government, companies and schools to enable young people to have a professional experience in China.• Built strategic relationships and a network of key players in various industries to organize workshops and events for our customers.• Designed visual material for both offline (brochures, reports, posters) and online uses (websites redesign, banners, social media content), as well as edited promotion and presentation videos.• Wrote press releases and media kits, established relationships with journalists. Show less

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  Schindler Group

  Aug 2020 - now

  • Developed and executed an effective communication plan, to manage the internal community and external communication from concept, content creation, to roll-out and KPIs measurement. • Developed a global awareness campaign strategy and creative concept with a newly hired agency, to reach Top of Mind objectives.• Oversaw the creation of a new website from the structure, content creation, design, to SEO and UX optimization. • Lead the planning, content production, and coordination of an external virtual event addressed to customers in three different business zones.• Lead biannual employee webinars, to ensure an active communication with sales teams for key markets. Show less

  • Communications Manager

    Dec 2022 - now

  • Marketing Communications Manager

    Aug 2020 - Dec 2022