Jackson Fisher

Experience

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  REI

  Jan 2006 - Jan 2007

  Sales
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  Starbucks

  Jan 2008 - Nov 2013

  Barista

  Legendary customer service, continual QASA standard store maintenance and aesthetic friendliness, employee training, cash management, timely delivery of an overwhelming tasty variety of coffee & espresso beverages

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  ArrowStream

  Oct 2012 - Feb 2013

  Marketing Intern

  Worked directly with Marketing, Sales/Product Management and our Sales department in an independent role creating, managing and instituting marketing materials including, but not limited to, collateral, website management, email marketing and direct marketing pieces. Assisted in preparation of our Marketing departmental goals, including our annual customer conference and market research within targeted industries to allow for broad utilization of marketing initiatives to be used for external correspondence and promotions. Show less

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  The San Jose Group

  Feb 2013 - Apr 2013

  New Business Intern

  Executing various junior account executive and administrative duties including: Electronic correspondence with high-level marketing prospects, participation in the full spectrum of agency sales process, conducting competitive analyses, investigating and pre-qualifying new lead opportunities and assisting in the application of informal research. Along with that I carried out personal projects and learned about the multicultural advertising industry. These ranged from conducting desk/Internet research on Hispanic market trends to maintaining prospect database and timelines and consulting on international research projects. Show less

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  Measured Marketing, Inc.

  Dec 2013 - Sept 2015

  Marketing Coordinator

  Responsible for creating and delivering marketing ideas and activities. Concepts and creates marketing materials, manages projects, and ensures messages are consistent and on target.Measured Marketing is a team of dedicated professionals that develop and execute effective direct marketing campaigns for top tier clients. Our team creates and implements search engine optimization (SEO) campaigns designed to drive targeted web traffic and increase revenue. Additionally, we assist with marketing strategy, design, and programming of business websites, with a focus on clean, professional, and effective web design.Specialties:Email Marketing, Client Relationships, Project Management, Database Marketing, Search Engine Optimization (SEO), Websites, List Building & List Targeting, Direct Mail, Reporting & Market Research Show less

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  AHA Health Forum

  Oct 2015 - Dec 2018

  Marketing Communications Specialist

  Health Forum is the strategic business enterprise of the American Hospital Association (AHA) dedicated to serving member hospitals by helping them identify the optimal solutions to their most pressing market challenges. Through the AHA Endorsement, along with educational programs featuring peers and industry experts, Health Forum supports the decision-making process for hospitals looking for partners to help with clinical integration, information technology, talent management, cultural transformation, financial sustainability, the patient flow and other key challenges.Producing (in conjunction with various teams) a wide range of branding & marketing tactics and campaigns. Working with the manager of the team supporting the functions of the marketing automation solutions. CRM/Marketing automation power user [Marketo]. Product Owner: Partner Sponsored Email Campaigns. Team lead on Health Forum Webinar campaigns, deliverables and timelines, Email Insights and othr Marketo Analytics summary reporting. Contributing team member to Database alignment and management strategy and implementation. Show less

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  AHA Center For Health Innovation

  Jan 2019 - now

  The Manager, Product Development is a key innovation and development role that includes launching and delivering growth of key strategic programs and products including product life cycle management, stakeholder management, strategic account management and program execution. The role also includes but not limited to taking a project from an idea stage all the way to commercialization for B2B commercial, digital and member facing products to satisfy the vision of AHA customers, both member and business partners. This manager also owns the product development life cycle roadmap from beginning through pilot testing, deployment, commercialization and on-going management of products and programs as related to programs.Effectively interprets and manages data, facts, voice of customer/member inputs and feedback across these areas in order to make sound business decisions and recommendations through design, development, launch, maintenance of existing products including management and execution of editorial functions and related technical processes. Show less Sr. Analyst provides day-to-day support for AHA product, business development initiatives and is responsible for summarizing member, consumer, product, market, competitor, pricing or other research, as well as IT/product development, operations, cost and other data that will assist management in both long- and short-range strategic planning. Responsible for identifying and working with corresponding enterprise matrix departments and AHA members to develop, enhance, update or revise AHA services and its related to products, programs, training and sales/marketing in order to improve productivity and profitability. Plans, designs and deploys appropriate analysis, reports and tools to mature, developing and innovative enterprise products and services. Assists with Design Thinking product development process. Gathering requirements based on input from a variety of sources including analysis results and feedback from the user community. Responsible for verification of test and pilot activities. Create appropriate deliverables to support hand offs and transition activities related to product development efforts. Show less

  • Manager, Product Development

    Jan 2023 - now

  • Senior Product Analyst

    Dec 2019 - Jan 2023

  • Senior Marketing Automation Specialist

    Jan 2019 - Dec 2019