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Alexander Schmitt

Alexander Schmitt

Student Assistant

Followers of Alexander Schmitt2000 followers
location of Alexander SchmittZürich Metropolitan Area

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  • Timeline

  • About me

    I don't stop when I'm tired, I stop when I'm done.

  • Education

    • Ringhotel Roggenland

      1998 - 2001
      Training in hotel trade

    • Fachhochschule Westküste - Hochschule für Wirtschaft und Technik Heide

      2001 - 2005
      Degree in Business Administration Marketing and Computer Science

      Activities and Societies: Coast Consult (student management consultancy), TAG (touristic management consultancy), - Best practice analysis for the mobile phone service provider MobilCom (Freenet) - Development of a tourism concept for the German west coast area - Conception for the improvement of a major event in northern Germany

  • Experience

    • Fachhochschule Westküste

      Apr 2002 - Dec 2004
      Student Assistant

      Part-time job as a student assistant for Prof. Dr. Hans-Dieter Ruge in the institute of marketing

    • Ford Motor Company

      Aug 2003 - Feb 2004
      Intern

      Internship in the advertising department, involved in all aspects of advertising, especially in integrated tactical communication and trade marketing

    • Ogilvy & Mather

      Jul 2004 - Nov 2004
      Intern

      Internship in the account management with focus on advertising consultancy for Audi of South Africa

    • Ford Motor Company

      Apr 2005 - Nov 2005
      Graduand

      Diploma thesis in the advertising department about influencing variables and early indicators for the show room traffic at authorised Ford dealers („Einflussgrößen und Frühindikatoren der Schauraumfrequenz bei den Vertragshändlern der Ford-Werke GmbH“)

    • MindShare

      Jan 2006 - Jun 2008
      Media Planner

      Media planner with focus on media planning and consulting for Knorr and Langnese as well as print coordination for Unilever Germany

    • OMD Germany

      Jul 2008 - Dec 2009
      Group Manager International

      International media planning and consulting for Kia Motors Corporation (KMC) and new business development

    • OMD Schweiz AG

      Jan 2010 - Apr 2011
      Account Manager

      Strategic media planning and consulting for H&M (Hennes & Mauritz) Switzerland as well as Rivella

    • Carat Switzerland

      Jun 2011 - Jun 2013
      Senior Account Manager

      Strategic media planning and consulting for Disney, Philips and SCA Hygiene Products AG as well as new business development

    • 3 Plus TV Network AG

      Jul 2013 - Feb 2017

      PricingSalesResearchSupervisionMedia strategyTV and Sponsorship planning PricingSalesResearchTV and Sponsorship planningOnline and Social Media implementation

      • Head of Sales

        May 2016 - Feb 2017

      • Senior Product Manager Sponsoring & TV

        Jul 2013 - Apr 2016

    • Omnicom Media Group Schweiz

      Apr 2017 - Dec 2020

      Business DevelopmentSupervisionMedia Planning & Strategy Media Buying Negotiations SupervisionTV-PlanningTV-Buying

      • Head of Media (Classic Activation)

        Jun 2018 - Dec 2020

      • Head of TV Activation

        Apr 2017 - May 2018

    • OMD Schweiz AG

      Jan 2021 - now

      Focus on strategic consulting in media & business development. LeadershipNew Business & Product DevelopmentMedia Strategy KPI-Planning Consulting

      • Managing Director

        Jul 2023 - now

      • Managing Partner

        Jan 2021 - Jun 2023

  • Licenses & Certifications

    • 6 Sigma Green Belt

    • Grundausbildung Führung/ Postspezifische Module

      Swiss Post
      Jul 2025
      View certificate certificate

    • Foundations of Diversity, Equity, Inclusion, and Belonging

      LinkedIn
      Nov 2023
      View certificate certificate

    • Digital Marketing

      IAB
      Mar 2020

    • Meta Certified Digital Marketing Associate

      Meta
      May 2022
      View certificate certificate

    • Diploma in Digital Marketing

      Shaw Academy
      Aug 2015

    • Certified in Omni Foundations

      Annalect
      May 2022
      View certificate certificate

  • Honors & Awards

    • Awarded to Alexander Schmitt
      Effie Awards Switzerland 2024 (Bronze) LEADING SWISS AGENCIES Oct 2024 McRaclette – The Cheesiest Song Everhttps://www.effie.ch/case/mcraclette---the-cheesiest-song-ever
    • Awarded to Alexander Schmitt
      Effie Awards Switzerland 2024 (Gold) LEADING SWISS AGENCIES Oct 2024 Chicken McNuggets of Lovehttps://www.effie.ch/case/chicken-mcnuggets-of-love
    • Awarded to Alexander Schmitt
      Goldbach Cross Media Award 2024 (Bronze) Goldbach Media Mar 2024 THE CHICKEN MCNUGGETS OF LOVEAufgrund der Packungsgrössen lassen sich Chicken McNuggets von McDonald’s häufig nicht gerecht aufteilen. An Universitäten und auf Social Media gibt es dafür eine mathematische Herleitung mit dem offiziellen Namen «Chicken McNugget Theorem». Das Problem wurde gelöst – mit einem einzelnen Nugget.https://youtu.be/nGdOL8RTlTU?si=jQwphwYQSF-mm2OG
    • Awarded to Alexander Schmitt
      Goldbach Cross Media Award 2022 (Bronze) Goldbach Media Mar 2022 MCDONALD’S «BURGER SUMMER RUN»https://youtu.be/o9vZw3cdDW8?si=ZtYpS-qSXBmd5xm2
    • Awarded to Alexander Schmitt
      OMNI Award 2022 (Bronze) OmnicomMediaGroup Mar 2022 How to deliver performance for McDelivery. Mehr Effizienz & Effektivität durch Zielgruppensegmentierung & Semantics.
    • Awarded to Alexander Schmitt
      MMA SMARTIES Awards DACH 2024 (Bronze) MMA Global Programmatic DOOH & Realtime DCO - McDonald’s Switzerland - Hamburger CHF 1 - EURO24https://lnkd.in/dKm2_SvB