Experience

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  Air france-klm

  Jan 2017 - Dec 2018

  E-commerce web marketer

  I worked closely with e-commerce partnership manager to improve customer experience and innovate the brand’s image while increasing the revenue of our commercial partners on the website of Flying Blue Store. It was a crucial moment for the brand Flying Blue, Air France-KLM's loyalty programme which was changing from 1 April 2018 and aimed to offer more simplicity and flexibility in the use of the programme, a clearer reward scale and more choice in the use of Miles. PARTNERSHIP DEVELOPMENT- Researched key players and negotiated partnership terms - Managed day-to-day relationships with partners by providing tools & data to optimize Customer Journey, maximize promotional activities and revenues- Created reports and organized monthly meetingsBOOST CONVERSION & SALES- Restructured and harmonized product categories, set up emailing campaigns- Implemented keyword and backlinks plans to optimize SEO - Analyzed traffic with Google Analytics and monitored KPIs8 partners and 30+ offers exposed on Flying Blue shopping website, monthly growth rate 20% Show less

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  Groupe renault

  Jan 2017 - Dec 2017

  Crm manager assistant

  I had a great opportunity to work in Customer and Network Development Department of Renault Africa, Middle East, India Region (11 countries). It was a growing region in both sales and production, market share rose 0.4 to 6.6% in 2017 and 725,000 vehicles produced in 2017 vs. 640,000 in 2016. Face to the increasing number of digital leads, my main duty was to set up an efficient lead management process for Renault subsidiaries in the whole region. AUDIT & BENCHMARK- Analyzed lead management practices of each country, conducted benchmarks best practicesGUIDELINES CREATION- Elaborated guidelines including challenges of today's automotive industry- Proposed step by step toolbox : Lead Qualification, Lead Nurturing and Reactivation of Unreached Leads (Salesforce)TRAINING- Worked closely with country managers to deploy new lead management process adapted to local conditions- Managed the performance with KPIs, satisfaction e-survey and mystery shoppingFaster lead response time by 50%, Re-engage unreached leads by 20% Show less

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  Jour

  Jan 2019 - Jun 2020

  Growth marketing manager

  With 30+ restaurants in France and Switzerland, Jour - Healthy by Nature is a destination for simple, seasonal, healthy food made in-house from scratch. It offers a fully online and offline experience for customers to order meals via the restaurant's app or website, then pick up those meals at a designated restaurant. As a digital marketing manager, I optimized all digital touch points in order to develop brand's awareness, generate qualified traffic and increase sales.ANALYTICS & TRACKING- Deployed Google Tag Manager and Facebook Pixel- Set up and verified tagging plan- Collaborated with web and mobile application developers INBOUND & OUTBOUND STRATEGIES DRIVE TO STORE AND WEB- Set up objectives, budget and planning for seasonal and promotional campaigns - Collaborated with graphic designer, content marketing manager and operational in-store marketing manager- Monitored KPIs and identified potential improvementsACQUISITION, ENGAGEMENT, TRANSFORMATION & RETENTION- Analyzed online trafic and created buyer personas- Configured Google Ads and Facebook Business Manager account structure- Set up and optimized SEA, Display, Social Ads, Emailing, SMS, automation scenarios campaigns and Retargeting- Run A/B testing with structured hypothesis- Audit SEO and optimization- Analyzed KPIs, ensured ROI and created reports via Google Data Studio50% Web and App revenue growth vs 2018, monthly conversion growth 5% on Google My BusinessBlack Friday 2019 emailing campaigns : 57% open rate, 6% click rate, increased orders volume by 20% Show less

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  Numberly (1000mercis group)

  Jul 2020 - Dec 2021

  Paid acquisition specialist

  - Manage overall budget and build media buying strategy on various ad platforms Facebook, Instagram, SEA, Youtube, DV360, Display Banner Network, LinkedIn- Execute ads campaign on a daily basis: targeting, creatives, tracking, reporting- Optimize paid media performance with KPIs (CTR, CPCV, CPL, CPA, ROI, etc.)- Coordinate with technical team, data analysts, media partners (editor, affiliate, etc.)- Keep up to date with latest industry and platform trends to better serve clients

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  Freelance

  Jan 2022 - Feb 2023

  Product designer

  Helping my clients in Discovery (User & Market Research), Wireframes, Prototyping, Iteration/ User Testing, UI Design (Figma), Data Analytics SQL, Software Project Management, and Conversion Optimization.

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  Spyne

  Mar 2023 - now

  Product designer

  spyne is the first business operation platform enabling marketing and growth teams to grow their business. One place for : data, insights and collaboration, no technical ability required.