Stefanie Jansen

Experience

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  Indianapolis Tennis Championships

  May 2009 - Aug 2009

  Special Events and Marketing Associate

  Wrote and designed a variety of collateral, including the official tournament program, and coordinated more than a dozen special events during tournament week. Was also responsible for the Healthy Active Lifestyles Outreach Program, benefiting 3,000+ elementary students across Indiana.

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  ExactTarget

  Nov 2009 - Jan 2014

  Managed team of four copywriters and contractors responsible for developing written content for go-to-market deliverables across 100-person corporate marketing team. Reviewed and edited all marketing copy, managed team workflow, mentored and developed employees, and commissioned / co-authored the company’s first corporate writing style guide. Balanced copywriting duties with project management and coordination of team programming. Served as the primary team content editor, managed assignments and deadlines, and provided ongoing status reports and recommendations to Director, Marketing Communications. Increased workload and team productivity by alleviating challenges caused by the review process. Managed project intake by analyzing team member bandwidth and assigning tasks through the Wrike management system. Wrote compelling copy for digital and print deliverables across corporate marketing team, including whitepapers, web real estate, PPC ads, SEO, case studies, data sheets, and direct marketing campaigns, contributing to the substantial growth of the business prior to going public.

  • Manager, Creative Copywriting

    Aug 2012 - Jan 2014

  • Team Lead, Creative Copywriting

    Apr 2012 - Jul 2012

  • Marketing Communications Associate

    Nov 2009 - Mar 2012
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  Salesforce

  Feb 2014 - Dec 2014

  Internal Communications Manager

  Responsible for the Salesforce Marketing Cloud’s internal communications strategy and providing cross-channel communications support for more than 50 stakeholders worldwide through management of the company’s content calendar and appropriation of messaging through channels such as email, digital signage, social media, text, and print.Concepted, created, and deployed the company’s first global weekly digital e-newsletter that brought more than 3,000 employees on five continents the information they needed to do their jobs better. Wrote, designed, coded, and deployed all content using the Salesforce Marketing Cloud email application. Show less

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  Emplify

  Jan 2015 - May 2017

  Manager, Content and Creative

  Emplify helps cultural leaders measure, diagnose, and solve their employee engagement challenges. By incorporating recent advances in academic research and neuroscience, Emplify’s platform uncovers actionable employee insights across three psychological work conditions and 14 underlying engagement drivers. Responses from annual, quarterly, and pulse surveys reveal real-time data by department, location, tenure, and other organizational groupings. And Emplify’s turn-key survey administration is tailored for non-desk workers by leveraging mobile capability instead of paper to achieve average response rates of more than 80%. Learn how Emplify helps business leaders make better decisions to achieve true employee engagement at emplify.com. Show less

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  Word4Word Writing

  Feb 2017 - now

  Owner and Chief Writer

  I help organizations across a wide range of industries sound their best in marketing, research, social, and even internal communications. From data sheets and whitepapers to websites and campaigns, I write, edit, and strategize content to help people and companies share their message in a professional and polished way.