Katerina Erickson

Experience

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  UMass Catering

  Sept 2010 - May 2013

  Server

  • Worked with fellow hospitality students to design, set up, serve, and break down a variety of events• Processed last minute requests to satisfy guests’ needs and provide excellent service• Gained managerial experience by training and supervising new staff members on high quality service standards

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  The Perfect Details

  Jun 2011 - Aug 2011

  Wedding Planner Intern

  • Assisted Wedding Planner Donna Kim in organizing, preparing, and creating invitation designs for an array of weddings across New England.

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  Brae Burn Country Club

  May 2012 - Aug 2012

  Server & Event Supervisor

  • Served members a la carte style in the casual Grille room and Main Dining Rooms• Gained experience with POS computer systems- ClubTech• Supervised servers in executing pool cookouts for up to 100 club members on a weekly basis

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  Rafanelli Events

  Jun 2012 - Aug 2012

  Production & Set-up Intern

  • Sourced and priced specialty décor, venues, and entertainment options• Assisted in the presentations of Event Stories to clients via design presentations. • Gained experiential knowledge of the event planning business and acquired valuable insight on how the team leads the industry with creative design, concept, and implementation• Was chosen out of 8 interns for my ability to keep up with the fast-paced environment to travel to Jackson Hole, Wyoming to assist with the setup, execution, and break down of a VIP client’s multi-million-dollar wedding Show less

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  Colwen Hotels

  Jul 2013 - Nov 2015

  Group Sales and Catering Manager

  • Played a key role in opening a new hotel by driving room and meeting sales + managing event staff• Prospected new accounts through cold calls and outside sales visits, maintained accounts, and implemented sales and marketing strategies to maximize the hotel’s profitability• Consulted with 150+ clients on event planning services from wedding showers to corporate meetings while assuring that all aspects exceeded their expectations

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  EF Educational Tours

  Nov 2015 - Nov 2020

  • Coached 20 sales and account managers across two teams in a fast-paced environment to maximize their sales effectiveness and relationship building skills through continuous 1:1 support• Partnered with Directors of Sales to grow KPIs year over year and to decide what training content was needed on both the team and individual levels through tracking progress• Designed and delivered innovative trainings, scripts, and email templates to a floor of 200+ staff• Interviewed, on-boarded, and led new staff through intensive boot camps in which I taught them the internal sales process, product knowledge, and account management to fully prepare them for the role• Played an instrumental role in helping a team I supported have the highest repeat and growth rates nationwide during a global pandemic while keeping customers’ spirits high. Show less • Finished Top 7 in President’s Club, representing the company’s top sales producers in 2019• Consulted 100+ educators in North Carolina on sales best practices to develop and grow international educational travel programs that meet their goals for high school and middle school students• Generated new business and sustained high repeat rates through relationship building, referrals, prospecting, cultivating and converting marketing leads, and delivering superb customer service• Grew the territory’s profitability over 15% each year while maintaining a service score of 97%• Promoted to sales trainer for my continued success as a mentor and top seller at the company over 3+ years Show less

  • Regional Sales Trainer

    Feb 2019 - Nov 2020

  • Educational Tour Consultant

    Nov 2015 - Feb 2019
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  Katalyst Living

  Nov 2020 - Dec 2023

  Holistic Health Coach + Founder

  • Using motivational interviewing, I guide clients to define SMART goals for their wellbeing, and work together to ensure goal achievement. Testimonials• Creatively adapting a variety of services in order to meet the dynamic needs of current clients and the market including bi-annual wellness retreats, weekly live online meditations, and more.• Growing my online business, which earned $30,000 revenue in its first year of operation, by building community through authentic sales and marketing including referrals, workshops, email marketing, networking, co-hosting a top-rated wellness podcast, and lead generation from social media. Show less

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  Nurture · The Wellcare Marketplace

  May 2022 - now

  Director of Sales

  • Overseeing all sales at Nurture across 65+ wellness Providers, 90+ Members, and events while increasing profitably within each sector for a projected total of $1.27 million in revenue annually.• Qualifying, touring, onboarding, invoicing, and managing the needs of Providers, and Members, and Event Hosts.• Fostering a sense of community and connectedness among Providers + Members by hosting monthly happy hours and business development groups, and planning/executing bi-annual open houses with over 200 local attendees who are new to Nurture and its offerings, with the opportunity to convert them into Members.• Managing all Provider suite rental sales, retention, and negotiating yearly increases, including ownership of invoicing and accounts receivable, for a total upwards of $950,000 revenue annually.• Responsible for creation and growth of the new membership program, which has steadily increased by 90% in one year for a total of $120,000 added revenue to the organization annually. Includes managing a Member Community Coordinator staff member, hiring + onboarding of fitness instructors, surveying members, and continually enhancing membership offerings.• Reporting directly to, and consistently working in unison with, the three Co-Founders of Nurture to ideate upon and execute various business initiatives that will propel the organization towards expansion of multiple locations. Show less