Seema Harpalani

Experience

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  Rashmi's The Plaza Hotel

  Jun 2012 - Aug 2012

  Operations and Marketing Intern

  • Worked in a rotational capacity with every department manager to evaluate the daily operational cost control and distinguish the various responsibilities necessary to administer the hotel in a prolific manner• Launched and updated the company’s social media marketing utensils to reach and promote to a new group of businesses and clients across the country.• Promoted business events and accommodations by attending 10-20 phone calls per week and interacting personally with international government officials, the International Lao bank, and multinational corporations. Show less

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  GrowthSpring Group

  May 2013 - Sept 2013

  Marketing Research and Analysis Intern

  • Researched and analyzed market opportunities of various companies requesting consulting services • Designed statistical models on excel to predict sales in various target markets • Assisted in a consulting project to predict the effects of marketing efforts for a university's masters program

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  Rashmi's The Plaza Hotel

  Dec 2013 - Jun 2015

  Public Relations and Marketing Communications Manager

  • Official spokesperson for the hotel management at diplomatic, multinational corporate and business events • Increased customer service satisfaction level by 14.5% over 2 months by conducting data analysis from customer surveys and developing a strategic plan• Initiated, developed and executed numerous promotional and corporate events that generated a new revenue stream for the hotel, approximately adding to $40,000 in overall business revenue in the first 2 months of implementing new strategies• Led the launch of the hotel’s and Vientiane’s first rooftop restaurant by employing social media and traditional marketing strategies • Executed the first capacity building program through training in communication, language and problem solving skills in addition to specific departments’ need based requirements• Developed a need based client segmentation model and designed comprehensive sales packages to meet various segment requirements including SMEs, Corporates and Embassies• Developed the hotel’s first reward program to drive customer loyalty; a VIP membership card that is resulting in 5-10% monthly revenue• Developed an innovative marketing and channel strategy; created catalogs, brochures and PR columns in to brand the hotel’s existing and upcoming facilities• Devised a complete digital and social media strategy responsible for content development, monitoring, evaluation and customer feedback management on all digital mediums including TripAdvisor, OTAs and direct bookings.• Restructured the inventory management system of all departments leading to timely and cost efficient operations Show less

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  Jack Nadel International

  Oct 2015 - Jul 2016

  Branding Consultant

  Developed $750k+ in promotional marketing materials and strategies for Fortune 500 Clients- Managed client relationships with key accounts including Facebook, Google, Tesla, and Instagram- Launched customized kits for Instagram’s Instameet 2016, resulting in $115,000 incremental revenue- Oversaw content and international distribution, troubleshooting inquiries in 1500 drop ship locations - Led client consulting, ideation, and product design by processing ~15 high volume orders daily- Cut 8 FTE hrs/wk stream-lining workflows in invoicing, communication, and vendor partner relations - Increased product distribution efficiency by 57% utilizing JIT inventory management systems- Worked cross-functionally with vendor partners in the US, Europe and APAC to ensure brand experiences meet consistent compliancy and international distribution standards “Your brand is what other people say about you when you're not in the room.” – Jeff Bezos, Amazon. Servicing steer brands for over 60 years, Jack Nadel is an international branding agency providing an overall brand “experience” all over the US, Greece, Australia, Europe and APAC! Show less

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  MDVIP

  Oct 2016 - Apr 2017

  Digital Marketing Coordinator

  Led marketing strategy for 14-office physician network, generating $272k in incremental revenue- Increased patient lead volume by 25% leading social marketing campaigns- Integrated inbound lead and sales data between Salesforce, Marketo and Facebook- Managed databases with >20,000 units of patient and physician data on Excel- Organized and maintained data currency, delivering monthly data reports to upper management- Developed strategy to expand SEO, leading to #1 local SEO ranking on 12 top search terms- Managed social presence and post follow up, contributing to a 97% patient/doctor satisfaction rate Show less

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  Justujoo

  Apr 2017 - Sept 2019

  Independent Multimedia Producer & Marketer

  Traveled and lived in ~15 countries supporting underprivileged communities in developing countries- Raised $830k in donations to aid local disaster relief programs ($60k to $100k per season)- Led social/natural disaster marketing campaigns resulting in 800 villagers receiving free medical care- Brokered partnerships with 10 local clinics to provide medical care to surrounding villages- Managed 110+ volunteer projects in collaboration with 4 local nonprofit community organizations- Created program content on education, sustainable economics, and environmental development- Trained ~500 local villagers on business practices within purchasing/procurement, cost-reduction, social media engagement, marketing and sales tactics, and donation-based businesses operations- Initiated a translation system for localization projects with 10 translators across 6 languages - Managed all public relations, digital content, social, and print media Show less

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  Boston Consulting Group (BCG)

  Jan 2020 - May 2022

  • Senior Business Services Associate

    Jul 2021 - May 2022

  • Business Services Associate

    Jan 2020 - Jul 2021
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  Russell Reynolds Associates

  Jun 2022 - now

  Executive Search