Kristina Eust

Experience

• 

  ООО "Компания Альянс"​

  Aug 2010 - Jul 2011

  Sales Agent

  • Negotiations with clients, working with objections;• Presentations, preparation of commercial proposals;• Contracting, search new customers;• Reporting.

• 

  Coca-Cola Hellenic Bottling Company

  Oct 2011 - now

  Area of responsibility: Russia• Managing team of routing specialists;• Implementation of routing process according to RTM strategy;• Creating CCAF model for all types of routes and channels, evaluate the effectiveness of the current model;• Building customers segmentation model;• Supporting the process of correct routes throughout the year, with the route planning tool;• Growing engagement of Sales Team Managers and Cross functional in RTM strategy;• Planning customers coverage for TAM audits;• Creating calculation scale to control the discipline and efficiency of Business Developers. Subordination: 4 specialists. Achievements:• Implementation re-routing through new tool (836 routes);• Optimization of two country processes for effective cross-functional interaction; • Creating presentation and participation in Country Work Shop (participants RGSM, Country Sales Leaders, Country RTM, Country Capability). Show less Area of responsibility: Privolzhsky federal district and 7 areas of the Central Russia.• Management of the regional trade marketing Department;• Implementation of the company's strategies in the region, creating sales channel development plans;• Development and implementation projects to promote sales, performance control and efficiency analysis;• Formation and management of trade marketing budget on the regional level (promo, DME, sampling, equipment ordering);• Leading Fifa 2017 and World Cup 2018 projects;• Organization and participation in weekly/monthly SOP meetings on country and regional levels;• Analysis of key indicators, KBIs and external market data (Nielsen, Canadian). Drawing up a business plan for sales channel development for next year; • Creating and conducting presentations;• Control of POSM and trade equipment;• Experienced in new product launching and national promotional campaigns;• Joint negotiation with TOP clients and suppliers.Subordination: 5 peoples, 4 freelance designers.Achievements:• Implementation of new structure with distance management and organization of effective work of the Department. Extension of regional specialists’ responsibilities;• Development of a distribution plan for entry package (+6% vs plan);• Leading of World Cup 2018 project in IC channel in Kazan, N. Novgorod, Saransk and Samara. Branding 98 customers (80% from plan), achieve picture of success compliance 70% (vs 28% in Feb). Activation of 11 red routes (100% from plan). Show less Area of responsibility: Orel, Bryansk, Kursk, Belgorod.• Negotiating and Contracting with local and national key customers of IC channel;• Monthly and quarterly meetings with clients;• Ensuring implementation of key performance indicators, cost-effectiveness analysis (P&L) and growth of contracts profitability;• Preparation of business plan for customers and IC channel;• Provision of planned and current reporting to the management;• Participation in weekly/monthly SOP meetings.Achievements:• Signing a contract with the TOP chain of fast food kiosks on juice. Listing 15 SKU, + 56 Active accounts, + 4.1 million rubles. • RED Project implementation (Right execution daily). +5,4% vs plan. Show less

  • Routing Expert

    Jul 2018 - now

  • Regional Trade Marketing Manager

    Dec 2016 - Jul 2018

  • Key Account Sales Manager

    Jan 2016 - Dec 2016

  • MARKETING SPECIALIST

    Feb 2014 - Jan 2016

  • SALES ANALYST

    Oct 2011 - Jan 2014