Charles A. Smith

Experience

• 

  Ramkhamhaeng University

  Oct 2005 - Mar 2010

  English Teacher

  Worked on the Nonthaburi English Project, giving young learners the opportunity to learn English with a native and experienced teacher.

• 

  Inlingua

  Jun 2011 - Jan 2015

  English Teacher

  Teaching English to all ages but mainly to adults wanting to improve their business English.

• 

  Associated British Foods plc

  Jan 2015 - now

  Country Manger of Singapore (Ovaltine and Twinings) and Thailand (Twinings). Manage P&L, distributor management, channel management, trade executions and general management of the commercial business in these markets. Managing total ABF business in Singapore and Twinings business in Thailand. This involves day to day management of our distribution partner, management of total P&L of each market, working closely with marketing team to execute new campaigns and launching NPDs and multiple other functions to ensure the business grows. Since taking over the management of Twinings Thailand the business has grown 40% in the last three years. My responsibilities as Brand Ambassador are firstly to aid the sales and marketing teams by educating our customers about our brand, our products and how to get the best out of them. I do this by pitching to potential customers all over SEA, I train our distributors and customers and also hold PR events.Secondly I also work at supporting our marketing efforts in each country by leading teams to produce material for food service, modern trade and social media! My responsibilities as Brand Ambassador are firstly to aid the sales and marketing teams by educating our customers about our brand, our products and how to get the best out of them. I do this by pitching to potential customers all over SEA, I train our distributors and customers and also hold PR events.

  • Country Manager of Singapore and Thailand

    Jan 2025 - now

  • Business Manager of Singapore (Twinings & Ovaltine) and Thailand (Twinings)

    Oct 2021 - Jan 2025

  • Business Manager of Singapore (Twinings & Ovaltine) and Indonesia (Twinings)

    Sept 2020 - Oct 2021

  • Business Manager & Brand Ambassador - Twinings Indonesia, Singapore & Vietnam

    Oct 2019 - Aug 2020

  • Twinings Brand Ambassador (South East Asia) and Manager of Twinings Indonesia.

    Oct 2017 - Sept 2019

  • Twinings Brand Ambassador South East Asia

    Jan 2015 - Oct 2017