Roberta Maia

Experience

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  Jornal O Tempo

  Jun 2001 - Jul 2006

  Reporter and assistant editor

  Writing and editing articles for the culture, automotive, and technology supplements of O Tempo newspaper in Minas Gerais, covering important events such as the São Paulo Motor Show and conducting interviews with personalities such as Nobel laureate in literature, José Saramago.

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  TechBiz Forense Digital

  Mar 2006 - Sept 2016

  Development and management of the Marketing, PR and Internal and External Communication plan, leading the direct team and service provider agencies in campaigns and advertising pieces.Presentation of monthly reports with KPI monitoring and presented to the Board of Directors, providing crucial insights into marketing results and brand reputation.Administration and monitoring of key performance indicators (KPIs), using Analytics tools linked to the CRM, preparing reports to analyze the efficiency of the campaigns and actions promoted.Definition and execution of ABM content strategies to generate demand and qualified leads.Development of actions focused on strengthening the brand in the market through content marketing, events, webinars and relationships with business partners and stakeholders.Creation of webinar agendas based on the main queries received via Customer Service with the aim of disseminating knowledge of the solutions and promoting an increase in revenue by contracting new services.Management of the marketing and events budget, participating directly in the contracting of stakeholders and sponsorship quotas.Interface with the marketing areas of the main international partners to build talks and events focused on training the technical-sales team and clients.Highlights: Definition and execution of ABM (Account Based Marketing) strategies, creating demand and designing the sales funnel, in partnership with the sales team, resulting in more than R$2.5 million in sales in a single B2B campaign. Identifying opportunities for new strategic events focusing on group promotion through sponsorship initiatives, including space for talks by key representatives from important commercial partners such as OpenText, Cellebrite, Magnet Forensis, AccessData, Nuix, RSA and others. Show less Leading the implementation of the Media Relations and Internal Communications strategy, promoting employee engagement and helping to implement the company's Value Proposition, in partnership with the Human Resources team. Development of the institutional communication strategy for the website, blog and social media, and for online and print media.Production and management of Internal Communication news on the local Hub (intranet) and production of texts, including speeches and briefings for media interviews.Translation and adaptation of product data sheets for international partners for local clients and the press.Media training for leaders and technical teams.Organization of events for B2B and GOV audiences, with a focus on strengthening the brand and launching new technologies. Show less

  • Marketing and Communication Manager

    Jul 2009 - Sept 2016

  • Media, Internal Communication & PR Consultant

    Mar 2006 - Jun 2009
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  Resh Comunicação

  Jan 2008 - Jan 2009

  Account Executive

  Press relations and internal communication consulting, serving various clients: Giraffas, Botafogo Praia Shopping, PASA (Vale Retirees Plan), Circo Cresce e Viver, among others.

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  Report Sustentabilidade

  Jan 2009 - Aug 2011

  Senior Editor/Publisher

  Research, writing, and editing of sustainability reports based on the Global Reporting Initiative (GRI) model, serving major companies such as White Martins, Anglo Gold Ashanti, Senac Rio, and Light.

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  ASSERJ - Associação de Supermercados do Estado do Rio de Janeiro

  Feb 2018 - Jun 2018

  Marketing Communications Manager

  (A one-off project)Management of communication and marketing actions focused on bringing the Association closer to its member supermarkets. Management of the agency and content strategy for the website and social networks, and articles for the institutional magazine. Monitoring the meetings of the Board of Directors of Supermercado do Rio.Highlights: Marketing and Communication management for the 2018 SRE Trade Show, which brought together 40,000 visitors, occupying 4 pavilions at RioCentro. Participation in the conception of Asserj Conecta 2018, part of the current Rio Innovation Week, defining all digital communication and the setlist for the event, which brought together 1.000 people at the Windsor Hotel (RJ). Show less

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  PROTESTE Brasil

  Jan 2020 - Nov 2022

  Management of Communication and Inbound Marketingt activities, Consumer Defense Services and Product Marketing areas, leading 37 people and 7 communication and marketing agencies. Accounting for a budget of R$ 3 million/year, reporting to the CEO.Leading the development of new products and services (B2B and B2C segments) as well as communication and digital marketing strategies. Participation in the development of strategic planning, defining KPIs and managing strategies for the areas, ensuring correct execution.Definition of the Digital Marketing strategy (SEO, SEM, Guest Post/Link Building) and branding and institutional marketing actions to increase relevance and awareness.Administration of inbound and outbound marketing with monitoring of traffic and conversion metrics, enabling the collection of leads.Planning and managing the testing schedule for products and services, following market trends and consumer behavior in different sectors of the economy (food, consumer goods, electronics, health, etc.).Highlights: Active participation in the development of the newest "Proteste Quality Label" aimed at the B2B market, directly contributing to an increase of more than 60% in label sales (2021/2022). Head of the Branded Content project, hired by Carrefour, focusing on encouraging the use of the NutriEscolha tool. Proteste's rebranding project conceptualization and leadershipnusing Design Thinking. Creation and implementation of an e-learning platform, attracting more than 5,000 students in less than 2 years, reinforce the strategy of community building. Managing more than 50 digital campaigns/monthly. Development of a SEO strategy, including Guest Post/Link Building partnership with the publications O Tempo and Seleções. Management and development of the Proteste magazine app. Show less Coordination of 360 communication strategies, digital marketing and branded content, leading a direct team of 4 people and 4 marketing/communication agencies, reporting to the Head of Information Service.Production and editing of print and digital magazines.Defining SEO strategies for digital channels and themes and content for videos and social media posts.Highlights: Creation of the 'Proteste's House' concept, leading the restructuring of the magazine and interconnecting the topics covered in all the company's media. Reactivation of the YouTube channel with the creation of new series, increasing the number of followers by more than 15%. Structuring and conducting lives with the participation of personalities such as the journalist André Trigueiro, the actors Murilo Rosa and Caco Ciocler, among others. Conducting webinars focused on launching of digital products. Development of three new courses for the e-learning platform. Management and definition of the editorial calendar for Revista Proteste, the print edition of which had more than 100,000 subscribers throughout Brazil. Show less

  • COMMUNICATION, PRODUCTS AND SERVICES MANAGER

    Nov 2020 - Nov 2022

  • Communication Coordinator (Multimidia department)

    Jan 2020 - Nov 2020