Nova Hudson

Experience

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  National Distributing Company

  Jun 2001 - Jan 2003

  Fine Wine On-premise Sales Consultant

  NATIONAL DISTRIBUTING COMPANY, Atlanta, GA - Fine Wine On-Premise Sales Consultant• Recorded annual sales in excess of $1M• Increased original territory sales 35% by end of first year, promoted to larger high-profile sales territory• Achieved 30%+ market share in majority of accounts

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  W.J. Deutsch & Sons

  Sept 2003 - Feb 2011

  District Manager

  DEUTSCH FAMILY WINE & SPIRITS - District Manager, Gulf States Division, GA & AL Sales and Marketing• Develop market specific POS and key materials to support local programming efforts in independent retailers, chain stores and on-premise accounts• Coordinate with Public Relations department, planning regional event-based activities and media relations; i.e. wine maker visits, brand related events• Identify, develop and execute local promotional & programming opportunities, grass roots sponsorships• Construct presentations using syndicated and volumetric resources to identify opportunities, threats & weaknesses, trends, competitive activity• Coordinate annual sales planning process to ensure regional alignment with national brand strategies • Field market visits and sales work alone and with distributor’s sales reps, to assess competitive landscape, brand gaps, trends, new opportunities• Participate in distributor planning meetings, quarterly business reviews, market surveys• Establish process to plan, implement, evaluate and control trade/field marketing activity Planning and Execution• Plan and execute new brand initiatives and launches• Work closely with distributor management team, ensuring execution of current market strategy• Evaluate program success, including ROI. Analyze local execution of national marketing programs, solidify local media, point of sale materials• Manage flow of information regarding products, packaging and promotional activities to distributor’s sales force Budgeting• Manage a $500K local marketing budget • Develop and execute regional marketing strategies and budgets• Regularly achieved profits bonuses and incentive goals for my region Show less

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  Southern Wine & Spirits

  Mar 2015 - May 2015

  On Premise Sales Representative
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  Wine Emporium

  Jul 2021 - Dec 2023

  Wine Director

  OWNER, REVOLUTION 11 VINTAGE MARKET & STUDIO, LLC 921 Peachtree Street NE, Atlanta, GA 30309 (and at www.revolution11vintage.com)• Manage all features of retail business, offering a range of women’s and men’s vintage clothing, jewelry and accessories, antique furnishings & home accessories, unique gifts and local art.• Purchasing & managing inventory, accounting, hiring and training store staff.• Implemented specialized client service & customer info log systems, personal styling services for customers. • Create integrated merchandise displays featuring garments, accessories, furniture, home goods and gift items. • Developed interactive consumer marketing campaign to drive sales using social media platforms.• Supply wardrobe consultants & costumers with garments for Atlanta’s film, television & theatre trade.• Organize and execute special store events, including fashion shows and participation in Midtown neighborhood’s ‘Fashions Night Out’ events, GSU’s Infinite Appeal society annual runway show.• Store featured on WSB Channel 2 News ‘Small Business’ segment, highlighted & ‘Recommended’ by Thrillist-Atlanta edition, Scout Mob cover story, StyleSheWrote.com, multiple mentions AtlantaStreetFashion.com. Show less

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  Rev11 Relics

  Feb 2024 - now

  Sales Development Specialist

  My two true passions in life!