Christina Pankowski

Experience

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  RSVP Events & Entertainment LLC

  May 2012 - Oct 2012

  Social Media and Design Assistant

  Wrote and reviewed marketing material. Coordinated social media outlets. Contacted and collaborated with vendors and clients. Built, implemented, and maintained social media programs that ensured appropriate messaging was executed online to support business goals. Gained working knowledge with Facebook, Twitter, and Pinterest. Designed promotional materials for various events.

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  Miller Advertising

  Oct 2012 - Mar 2014

  Assistant Account Executive

  Worked closely with the Vice President and Principal Account Executive. Was responsible for organizing and prioritizing media planning, media research, and ad placement/posting for major Real Estate and Recruitment accounts from coast to coast. Researched and negotiated media buys, prepared ad schedules, and worked as a liaison with the creative department to prepare ads, banners and postings in a timely and precise fashion. Assisted marketing teams while visiting local potential clients.

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  Datacolor

  Jul 2014 - Mar 2016

  Digital Marketing Specialist

  Reporting directly to the Senior Database Marketing Manager, was responsible for developing and executing B2B and B2C digital marketing plans, while working closely with global marketing managers. Responsible for creating global automated email campaigns to support marketing plans, and for providing direct analysis of campaign reports to marketing managers and sales personnel. Updated reports on a monthly basis using Google Analytics, Act-On Marketing Automation, and Salesforce.com to reflect demand metrics and rate of lead generation. Assisted the graphic designer with overflow of creating design assets for product launches and marketing campaigns. Closely monitored and routed Customer Service emails. Responsible for posting monthly blog posts using WordPress. Show less

• 

  Merck

  Mar 2016 - Aug 2021

  Digital Marketing Specialist within the US Companion Animal and Equine Business Unit. Manage day-to-day execution of digital marketing activities including email planning, testing and implementation, content and social media calendars, partnering with external agencies and internal cross-functional teams, as well as overseeing the creative approval process for all digital assets. Collaboratively manage multi-channel marketing campaigns, as well as website development and updates. Partner with brand managers to determine the strategic focus of campaigns to identify opportunities for process improvement, optimization, insight and expansion. Support implementation of new website architecture, design and user experience. Manage the development and deployment of monthly newsletters to B2B and B2C customers. Work consistently with content approval systems, Salesforce Marketing Cloud, and Google Analytics. Show less

  • Senior Specialist, Digital Marketing Operations

    Apr 2021 - Aug 2021

  • Specialist, Digital Marketing Operations

    Mar 2016 - Apr 2021
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  Zoetis Inc.

  Aug 2021 - now

  Petcare Digital Experience Design & Insights Manager