
Daniela Martinez

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About me
Program Manager, Forever Buffs Digital Engagement, CU Boulder Alumni Association
Education

University of Colorado Boulder
2017 - 2021Bachelor of Arts - BA CommunicationMinors in Journalism and Sports Media
Experience

University of Colorado Boulder
Sept 2017 - May 2021-The Resident Advisor (RA) works to connect the social, academic, and personal adjustment of students to the residence hall and the University of Colorado Boulder. -Builds a positive community among residents as members of a floor, residents of a hall, and active participants in the residence life system. -Creates and enforces residential curriculum.-Plans, advertises, and hosts community events.-Enforces the rules and policies of Residence Life and the University of Colorado Boulder -Liaison between residents and the University administration. Show less In partnership with the City of Boulder and the University of Colorado Boulder's Environmental Center, student led teams visit off campus housing neighborhoods to collect data for the city regarding energy and sustainability behaviors. We also hand out supplies given by the city such as reusable bags and LED light-bulbs to students and Boulder residents. We prioritize having conversations with residents about ways to save energy and water through everyday habits and practices and their community impact. This is a valuable program for many people that are living off campus for the first time and don't know about the resources available to them through both the CU Environmental Center and the City of Boulder. Show less
Resident Advisor
Aug 2019 - May 2021Energy/Climate Green Teams Student Coordinator - CU Environmental Center
Sept 2017 - Jan 2020

KUSA-TV, 9NEWS
Jan 2020 - Mar 2020Intern at 9 News Sports DepartmentAs the recipient of the 2019-2020 CMCI Brian Hostetler Memorial Scholarship, I was awarded a spring semester internship position at KUSA 9 News.-shadowed reporters and content producers-script writing for broadcast segments-edited video content-attended live sports events

Special Olympics Colorado
Nov 2020 - Apr 2021Development Intern• In-depth experience with planning, marketing, implementing nonprofit fundraising events• Utilized existing marketing and recruitment principles in new and innovate ways• Maintained participant, vendor, and sponsor communication• Polar Plunge event day off duties: participant registration, vendor relations, led volunteer training and management• Assisted Director of Events with event planning through online excel sheets and Classy updates

Major League Baseball
May 2021 - Jul 2021MLB All-Star Volunteer CoordinatorMajor League Baseball and the Colorado Rockies host the 2021 MLB All-Star Game in Denver, Colorado at Coors Field. The All-Star Volunteer role helps oversee the All-Star Week Volunteer Program. Interns organize and manage event responsibilities with the MLB and work closely in collaboration with Colorado Rockies staff.Responsibilities Include:-Develop and maintain volunteer database and manage and operate the Volunteer Management System-Organize the volunteer informational meeting held at Coors Field including logistics, staffing and screening process-Work on the Volunteer Management System to do all of the communications and scheduling for the volunteers for all volunteer opportunities.-Serve as the main day to day contact with all volunteers Show less

Colorado Rockies
Jul 2021 - Sept 2021Promotions and Event Operations Crew• Assist with in-stadium promotions, including sponsored programs, inning features, set-up and distribution of promotional products to gates, coordination of volunteer groups, and gate breakdown• Support pre-game activities on-field, including National Anthem, color guards, first pitch, group salutes, and other special guests• Contribute help with non-game day special events, including Youth Clinics, Client Batting Practice, and Charity Golf Tournament

Denver Broncos Football Club
Sept 2021 - nowCommunity Impact Game Day AssistantThe Denver Broncos Community Development Game Day Assistant supports the Denver Broncos Community Development team on game days at Empower Field at Mile High. The Community Development Game Day Assistant is responsible for assisting with game day initiatives and tasks for the Denver Broncos Foundation. The Denver Broncos Foundation is committed to making a positive impact on future generations by creating a "game plan" for life through youth health and wellness initiatives, dynamic in and out-of-school programming, and access to career pathways. The newly launched vision, mission, and values bring depth and clarity to ways the Foundation is giving back to Denver and beyond across its key focus areas.· Youth health & wellness initiatives: Meeting basic physiological needs of children in order for them to thrive mentally, emotionally and physically.· Dynamic in and out of school programming: Preparing youth to achieve their full potential through activities and experiences to develop academic developmental and social competencies.· Equitable access to career pathways: Building education and economic opportunities for an enriching life of self-sufficiency after high school. Show less

University of Colorado Boulder - Leeds School of Business
Oct 2021 - Aug 2023Student and Recent Alumni Engagement/Philanthropy CoordinatorOversees Leeds Alumni initiatives that increase alumni engagement and annual giving through scalable, recent alumni-based programs that use the power of technology to expand our national footprint. Interaction with alumni and friends will focus on both in person and virtual engagement opportunities to expand the reach of Leeds Alumni to a wider audience.Responsibilities include:• The GOLD (Graduated of the Last Decade) Board and their volunteer leadership. Responsibilities include identifying, recruiting, and training volunteer leadership as well as managing, reporting, and evaluating activities of the Board.• Strategic touchpoints throughout the undergrad and 1st year as alumni.• Improve the student to alumni transition with a focus on growing retention of recent graduate engagement and philanthropy.• Collaborate with Leeds entities and Leeds partners to help promote and host strategic engagement events and support recent alumni programming.• Utilize Leeds Advancement's constituent database to record, track and measure all recent alumni engagement activities to positively impact alumni participation performance metrics.• Work with the leadership of the Leeds Alumni Engagement and Annual Giving department to develop and execute goals that increase alumni engagement and philanthropy. Expand recent alumni participation through scalable programmatic initiatives and offerings that drive engagement and lead to philanthropy. Show less

University of Colorado Boulder
Aug 2023 - nowProgram Manager, Forever Buffs Digital EngagementThe Alumni Association was created to inspire all current and future CU Boulder alumni to develop a lifelong relationship with the university and one another. Our goal is to cultivate pride in the university to increase the perceived value of a CU Boulder degree and build an engaged Forever Buffs community. We are committed to building a culturally diverse, equitable and inclusive, community of faculty, staff, and students dedicated to contributing to a socially just campus environment and providing meaningful opportunities through the CU network to help Forever Buffs advance their careers, connect with others and enrich their lives. Responsibilities include:• Collaboration with key campus partners to execute a comprehensive digital engagement strategy that aligns with the Advancement division’s goals and objectives. • Serves as the lead platform administrator and drive the implementation, growth, and engagement of the Forever Buffs Network.• Contribute to the growth, engagement, strategic direction, and vision to ensure FBN becomes a central hub for the Forever Buffs community, and to create a flourishing professional development/career community for students and alumni. • Assists with high-level presentations and program rollouts within the platform to support the adoption and build awareness of the Forever Buffs Network.• Manages relationships with cross-campus partners to facilitate the adoption and awareness of the Forever Buffs Network. This includes strategically engaging colleges and schools in various online engagement programs to foster deeper adoption and awareness of FBN and enhance the impact of digital engagement efforts. Show less
Licenses & Certifications
- View certificate

Athlete Marketing Essentials: NIL Certification
Front Office SportsJun 2022 - View certificate

Forever Buffs Network Mentorship Program - Mentee
University of Colorado BoulderMay 2024
Honors & Awards
- Awarded to Daniela Martinez2021 Academic Leadership Award University of Colorado Boulder's Department of Communication Apr 2021 Some students bring to the classroom exceptionally rich life experiences and valuable perspectives that lead the class to learn and grow in ways that might not be possible without them. When these students are actively involved in class, their contributions raise the level of discussions, the quality of assignments, and the awareness of the application of course concepts to our world. The Academic Leadership Award is given to one graduating senior each semester. Nominees should be well read… Show more Some students bring to the classroom exceptionally rich life experiences and valuable perspectives that lead the class to learn and grow in ways that might not be possible without them. When these students are actively involved in class, their contributions raise the level of discussions, the quality of assignments, and the awareness of the application of course concepts to our world. The Academic Leadership Award is given to one graduating senior each semester. Nominees should be well read, relate their unique backgrounds and/or professional experiences to their courses, demonstrate a spirit of classroom citizenship and volunteerism, and have a cumulative GPA of at least 3.00. Show less
- Awarded to Daniela MartinezCompassion Award in 3210 Communication Theory Colleen Campbell and Dr. Tim Kuhn Apr 2019 These students displayed compassionate attitudes toward their peers and engaged in heartfelt discussions during class. A big part of compassion is PASSION! These students demonstrated their leadership through passion for the subject matter, kindness toward their classmates, and confidence in their work.
- Awarded to Daniela MartinezG.E.L Award Crystal Lay and Zabrian Oglesby on behalf of Residence Life at CU Boulder Apr 2019 The Giving Everyone Love (G.E.L.) award recognizes a student staff member whoadvocates for what is best for their team regardless of their personal beliefs, bringsharmony to the staff and fosters community within the staff. They are willing to go aboveand beyond to help staff members out and are advocates for staff bonding.
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