Amber Seels

Experience

• 

  Ideal Image

  Jun 2011 - Jan 2015

  Sales
• 

  Highwinds

  Feb 2015 - Jul 2016

  Business Development Manager

  •

• 

  Service Express, Inc.

  Jul 2016 - Mar 2017

  Senior Account Executive
• 

  Consultis

  Aug 2017 - Mar 2018

  Client Services Specialist - Technology
• 

  Ideal Image

  Apr 2018 - May 2022

  Inside Sales Manager

  At Ideal Image, I successfully managed a sales team of over 40 employees, both in-person and remotely, driving results through strategic leadership and team development. I created and implemented a comprehensive management process document that outlined all policies and procedures, ensuring alignment and consistency across the team. Communication was a cornerstone of my role, as I held daily huddles and stayed connected with team members through phone and video calls to relay updates, foster collaboration, and maintain morale.I cultivated strong relationships with both field teams and peers, championing a supportive and collaborative team culture. My focus on innovation led to the development of motivational strategies and performance enhancement initiatives for sales associates. During the COVID-19 pandemic, I played a key role in redesigning call center operations and consultation workflows to accommodate remote working, ensuring seamless transitions and maintaining productivity.In this role, I held full responsibility for team metrics and quality assurance, driving performance and contributing to company revenue growth. Coaching and mentoring were central to my leadership style, as I worked to maintain peak team performance through recognition programs and targeted development plans. I tracked employee progress through detailed performance logs, monthly reviews, and a performance-based quartile system to ensure leads were handled efficiently.In addition to managing daily operations such as scheduling, timecard monitoring, and floor coverage, I addressed employee concerns, managed employee relations—including hiring and terminations—and handled commission changes with integrity. I also led recruiting and onboarding efforts, interviewing and training new inside sales team members and VCCA roles while coordinating their schedules. Through my efforts, I consistently drove team morale, strengthened company culture, and ensured operational excellence. Show less

• 

  Acronis

  May 2022 - Oct 2023

  BDR Manager- North America & Latin America

  As a BDR Manager at Acronis, I was dedicated to driving exceptional team performance and delivering impactful results. I successfully managed and developed a high-performing team, ensuring alignment with organizational goals and exceeding key performance indicators (KPIs).During my tenure, I achieved a significant improvement in lead conversion rates, increasing them from 11% to 24% within my first quarter. I also implemented and optimized sales cadences and templates within Salesforce, streamlining processes and enhancing overall efficiency.My role focused on empowering my team through coaching, training, and strategic guidance, fostering growth and enabling success in the competitive IT and SaaS industries. From trade shows to new business development, I leveraged solution selling techniques to drive impactful outcomes. Show less

• 

  Spectro Cloud

  Feb 2024 - now

  Global Director of Sales Development

  Leading a talented team of 8 SDRs across the United States and Europe, including opening and managing a new office in Tampa, FL, I focus on developing strategies that deliver quality results.My role centers on creating and sustaining a strong pipeline for both Public Sector and Commercial accounts, with an emphasis on setting high-quality meetings that convert to sales-accepted leads. By fostering a culture of collaboration, innovation, and continuous improvement, I empower my team to exceed their targets while contributing over $20 million in pipeline generation.Coaching and mentoring my team is at the heart of my leadership approach, ensuring they not only meet goals but also grow as professionals. Together, we achieve extraordinary results, transforming challenges into opportunities and driving success at every level. Show less