Pravina Pragasam

Experience

• 

  The Inside Scoop Sdn Bhd

  Jan 2015 - Jun 2021

  Senior Service Crew

  • Trained and supervised junior part-timers.• Delegated tasks and provided performance feedback to the outlet supervisor.• Independently managed full shifts, including opening, closing, and overseeing part-timers during the supervisor's absence.• Ensured accuracy in financial transactions and maintained adequate cash for making change.• Assisted with inventory management: restocking supplies, tracking inventory levels, and ordering products as needed.• Delivered excellent customer service: greeted customers, took orders, and provided menu information.• Maintained thorough knowledge of menu items, including ice cream flavors, ingredients, and allergens.• Resolved customer complaints professionally and courteously.• Followed health and safety guidelines to ensure a clean and safe environment for both customers and staff. Show less

• 

  2X

  Jul 2021 - now

  Lead of the 2X-SAP Event Service Bureau (ESB)• Navigated the team through three multiple restructuring, ensuring stability with a streamlined team of Marketing Program Coordinators (MPCs).• Resolved team friction and enhanced collaboration efficiency leading to smoother project execution.• Developed clear documentation that improved productivity and reduced onboarding time, resulting in better project execution.• Represented the ESB team in key executive kick-off calls, driving recognition, including preparing RFPs and SBR/QBRs.• Created 37+ process documents for the ESB team for various events, improving support quality and internal team preparedness.• Introduced a rotation system that enhanced client satisfaction and reduced coverage gaps ensuring consistent service delivery and timely project milestones.• Achieved the first 10/10 survey score from SAP team in 2X in Q4, reflecting strong stakeholder satisfaction.• Managed 130+ marketing assets for SAP global events across 25+ Lines of Business, collaborating with 25+ stakeholders on 7 global events.• Managed and coordinated a team of over 10 members working on global events, ensuring all components were moving smoothly.• Acted as the primary communicator with stakeholders, negotiating on behalf of the team and jumping on calls to resolve issues and ensure successful execution.• Provided regular updates for governance calls and shared best practices to drive continuous improvement within the team. Show less • Spearheaded the planning and organization of various SAP events across North America.• Led kick-off calls for different business lines and their associated events, ensuring all stakeholders were aligned.• Managed a range of events, including invitation-only senior executive B2B conference called Quartz Events.• Independently led Quartz events by establishing robust processes, transforming the 2X-SAP Event Service Bureau into the preferred event management team for all SAP Quartz events across more than 5 LoB's, successfully managing multiple events within each LoB.• Monitored deliverables from both clients and our team using project management tools, ensuring all requirements were met on time.• Worked closely with SAP marketing managers to establish timelines and proactively enhance execution methods.• Led post-event data analysis and conducted post-mortem discussions, delivering comprehensive reports to stakeholders.• Documented lessons learned and best practices for internal and external co-workers as 2X-SAP Event Service Bureau that I was a part of is the pioneer team within the company. Show less • Developed and executed targeted email marketing campaigns using Pardot, including template creation and landing page design.• Managed lists and segments in Pardot to deliver personalized communications, enhancing customer engagement.• Integrated Pardot with Salesforce and collaborated with sales teams on account-based marketing campaigns.• Analyzed Salesforce reports and dashboards to monitor campaign performance, sharing insights with key stakeholders.• Provided training in campaign planning, execution, and analysis to associates.• Uploaded and managed social media ad campaigns across Google, Bing, and Facebook, optimizing performance and ROI.• Monitored and reported on campaign performance, presenting key metrics and insights in visually compelling formats. Show less • Campaign Development & Execution: Supported the creation and management of marketing campaigns using Pardot and Owlsight platforms.• Ad Campaign Management: Developed and optimized ad campaigns across Google Ads, Facebook Ads, and Bing Ads.• Cross-Functional Collaboration: Worked closely with UI/UX designers, graphic designers, data analysts, and developers to ensure campaigns met business objectives and adhered to brand standards.• Performance Analysis: Analyzed campaign metrics and provided actionable insights to enhance future marketing strategies.• Operational Support: Managed daily operational tasks, processed data requests, and contributed to workflow improvements.• Client Reporting: Prepared weekly presentations with data-driven insights and recommendations. Show less

  • Program Coordination Manager

    Jul 2023 - now

  • Marketing Program Coordinator

    Aug 2022 - Jul 2023

  • Marketing Specialist

    Jan 2022 - Aug 2022

  • Marketing Operations Associate

    Jul 2021 - Dec 2021