Toro Adeyemi

Experience

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  Toro Communications

  Sept 2012 - now

  Founder

  Clients include United Nations Economic Commission for Africa, Ken Nnamani Centre for Leadership Development, Smallholder Farmers Alliance, Kano Computing, Eco-Bags Products, Inc., and small theater companies in New York City- Renders marketing and public relations expertise to various clients in order to clarify corporate goals, strengthen brand identity, and increase reach and build goodwill- Earned reviews include The New York Times, Huffington Post, and Broadwayworld.comwww.toro-communications.com Show less

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  Ruder Finn

  Feb 2013 - May 2013

  Executive Trainee

  - Collaborated with the Afinitor Tuberous Sclerosis Complex (TSC) team to produce content for and incorporate medical, legal, and regulatory comments to the first-ever Novartis Tumblr page (second ever in the Pharmaceutical industry) at tscathletes.tumblr.com, which follows two Special Olympians with TSC on their journey to the 2014 Special Olympics National Games- Crafted Twitter scripts for handle @Novartis, spreading awareness of TSC and the TSC Special Olympics campaign- Developed content for Satellite and Radio Media Tours (SMT/RMTs), Media News Releases (MNR), and developed media lists via Cision for promotion of the TSC Special Olympics campaign and TSC Awareness Month- Regularly monitored media, drafted client updates, and developed media outreach and social media strategies implementing writing, editing, special-event planning, and research for Novartis and Baxter accounts Show less

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  Eco-Bags Products, Inc.

  Jun 2013 - Oct 2014

  Brand Strategist

  - Assistant to the CEO & Founder of the company, handling all sponsorship requests- Manned the company's Twitter (@ecobags) and started the Instagram (@ecobags_us) account in addition to writing for the company's blog: https://blog.ecobags.com/- Lead content producer for all ECOBAGS social media platforms- Corresponded with customers and to fulfill orders- Kept track of branding throughout the internet, correcting wherever appropriate- Led strategy towards the creation of new landing pages on www.ecobags.com for Designers, Screen Printers, and Events Planners to collect ideas and inspiration for projects Show less

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  In the Basement Theater Company

  Aug 2013 - Dec 2013

  Public Relations Executive via Toro Communications

  - Promoted all In the Basement Co. Activities including the Devil's Bedroom concert series, educational and dance workshops, and ultimately the production of The Lady in Red Converses with Diablo (www.theladyinredconverseswithdiablo.com)- Created and collaborated on materials for branding the company (Posters, Press Kits, Postcards, Email Communications)- Spearheaded initiatives in fundraising for the company- Found sponsors for our events (Captain Lawrence Brewing Company)- Tracked and encouraged transparency and communication throughout the company and its members- Crafted and dispersed email blasts to update the ITB community on activities - Attended and managed Diablo's Bedroom Concert Series, communicating with and preparing bands before their performances and serving as Front of House Manager - Traditional media outreach: Scouting, inviting, and securing reviewers to see the show (Reviews include Brooklyn Exposed, Posture Magazine, Bushwick Daily and The Huffington Post [link below])- Project management in all of the above regards Show less

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  Kano Computing

  Nov 2013 - Dec 2014

  Social Media Consultant via Toro Communications

  - Led and implemented a social-media strategy which helped to significantly increase @TeamKano’s Twitter following (69 percent in 19 days) and co-strategized on the account’s Facebook platform- Converted followers to buyers by targeting key people of influence on social media, creating viral content for maximum exposure and helping the campaign to earn over $1.5M on Kickstarter in 30 days- Consulted post-campaign as needed

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  Theater Plastique

  Apr 2014 - Jun 2014

  Public Relations Executive via Toro Communications

  - Assisted Producers in media outreach, strategizing show promotions, consolidating and developing marketing materials, fundraiser organization, and merchandise sales on the production of Gertrude Stein SAINTS!- Efforts helped earn SAINTS! the 6/17 New York Times Arts section cover in addition to 15 other strong reviews

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  Catch 24 Advertising & Design

  Sept 2014 - Jun 2015

  Project and Account Manager

  - Managed various projects involving digital media, website development, SEO, social media campaigns, research, and branding for clients including Salesforce, Oracle, Fusion Beauty, SERMO, Vivo Health, Dr. Brandt Skincare- Ensured fluid communication between client and all project teams (development, design, copywriting, account management), resulting in transparency and more efficient processes

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  Town Sports International

  Dec 2014 - Mar 2020

  GroupX Instructor

  Certified in both BODYPUMP™, BODYCOMBAT™, and NYSC Burn.BODYPUMP: Using light to moderate weights with lots of reps, BODYPUMP™ gives you a total body workout. Instructors coach you through the scientifically proven moves and techniques pumping out encouragement, motivation and great music – helping you achieve much more than on your own! You’ll leave the class feeling challenged and motivated, ready to come back for more.BODYCOMABT: BODYCOMBAT™ is a high energy martial arts-inspired workout that is totally non-contact. Punch and kick your way to fitness, no experience needed. Learn moves from Karate, Taekwondo, Boxing, Muay Thai, Capoeira and Kung Fu. Release stress, have a blast and feel like a champ. Just leave inhibitions at the door and bring your best fighter attitude. Show less

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  Third Space Theater

  Jul 2015 - Sept 2015

  Press Agent & PR Exec via Toro Communications

  Assisted Third Space Co-Founders in:- Press and media outreach and relations (earning New York Times Coverage 8/28)- Event Planning (Collaborated with owners of Northern Bell to produce an Opening Night Post-Show Party)- Marketplace Advertising (Developed content for sponsored ads on Facebook)- Show Promotion Strategy (including press kit development, audience outreach, and some fundraising)

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  PALIO

  Aug 2015 - Mar 2016

  Project Manager

  Celgene Otezla - PsO & PsA HCP- Liaison between internal Account and Creative (Editorial, Copy, Art), keeping communication fluid to ensure successful execution of multichannel deliverables on time and on budget- Keeper and developer of timelines, estimates, daily status sheets, meeting set ups, financial tracking, resource allocation, traffic management and coordination. Responsible for overall quality of work

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  Saatchi & Saatchi Wellness

  Mar 2016 - Jun 2018

  Amgen - Repatha DTC | Genentech - Ocrevus DTC | Internal Social | Saatchi Salon Producer- Liaison between Account and Creative (Editorial, Copy, Art) teams, working to keep communication fluid to ensure successful execution of multichannel deliverables on time and on budget for print, digital, and broadcast jobs - Keeper and developer of timelines, estimates and daily status sheets. Manages financial tracking of $5MM+ accounts, projections, reconciliations, traffic, and resourcing, while multitasking across various cross-functional teams - Responsibilities include SOW development and revisions, weekly management of account financial health, leading of monthly reconciliation report calls with Client (detailing project health and status)- Managing development of Project Coordinator- Producer of the Saatchi Salon, an yearly thought leadership think tank where industry experts are invited to engage in thoughtful discussion around the topics that are affecting our industry of health and wellness.-- Saatchi Salon: Women, Wellness, & Technology - Powering Change - Nov 16-- Saatchi Salon: Meology - The Age of Individualized Health & Wellness - May 17-- Saatchi Salon: Wellness Intelligence - A Signal Through the Noise - Jan 18- Producer of the SSW "Feel Something. Do Something." video, which represents the people and spirit of the agency (link below). Show less

  • Senior Integrated Producer

    Apr 2018 - Jun 2018

  • Integrated Producer

    Mar 2016 - Mar 2018
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  Loading Dock Theatre

  May 2016 - Oct 2016

  Public Relations Representative via Toro Communications

  - Managed press and media outreach and relations and production promotion strategy. Included press release copywriting and press kit development and packaging | Earned 10/16 New York Times review Earned 10/16/16 New York Times and three other reviews (below).

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  McCann Health New York

  Jan 2019 - Feb 2022

  -Founding Senior Project Manager of Xcelerate Oncology, a company under IPG to service our new Oncology products. Responsibilities included starting up a new agency, establishing process, team development, client liaising, and anything it took to get the machine operational.-Managed $9(-18)MM across 3 HCP Oncology Brands (and 1 HCP/DTC Depressive Disorder Drug) with two(-three) direct reports.Extracurricular- Head of McCann Health New York Culture Club || Facilitated the programming of Social, Professional Development, and DE&I within MHNY and other sister agencies- Member of McCann Health North America Steering Committee || Programmed an end of year virtual reflection highlighting some successful mentor/mentee relationshis Show less

  • Associate Director, Project Management

    Aug 2020 - Feb 2022

  • Senior Project Manager

    Jan 2019 - Aug 2020
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  5 Star Management

  Jul 2022 - Jan 2024

  Founder and Partner

  I love a start up! They are my bread and butter. So when I was approached in the Summer of '22 to help build a property management company in Tulum, Mexico, I was happy to hop on a plane and take my Project and Product Management skills to a new arena... Property Management. Start up responsibilities included: -Development company mission and values-Development of marketing materials-Hiring and Training of Operations and Cleaning team-Supporting website development-Creation of company processes inclusive of--Expense tracking--Calendar management (guests, cleaning, maintenance)--Offline transaction-Contract developmentRegular Responsibilities include:-Management of AirBNB/Booking.com pricing-Management of AirBNB/Booking.com listings-Management of AirBNB/Booking.com guest liaising -Management of Maintenance Team-Management of Cleaning Team -Guest experience including...--Concierge--Managing requests (maintenance, cleaning, late check outs)--Purchasing of supplies (cleaning/maintenance)--Monthly Reporting of 5SM Revenue--Invoice DevelopmentIf you fancy a trip to Tulum, or have any questions about this role... let me know! Show less