Emily-Anne Walker

Experience

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  Do Something

  Jun 2009 - Jul 2009

  Digtial Production Intern

  • Produced original videos for Do Something's YouTube Channel.• Wrote articles and online content for DoSomething.org’s teens audience.• Developed distribution outlets with 2,000+ homeless shelters for “Teens For Jeans” campaign.

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  We Stop Hate

  Mar 2010 - Dec 2016

  Founder and Director

  At age 16, created a global not-for-profit program to combat bullying: YouTube.com/WeStopHate.• Formed revenue generating strategic partnerships with L’Oréal (The Body Shop), Walmart, and Mattel (Monster High).• Developed and executed 5-week trip to Los Angeles with 3 volunteers to film 50+ celebrity interviews for “WeStopHaters of the World” Video Series.• Authored "FLAWD: How to Stop Hating on Yourself, Others and the Things That Make You Who You Are" (August 2015, Perigee Books/Penguin Random House), a lively, illustrated narrative filled with messages from the WeStopHate community to the world that encourages readers of all ages to be fearless with their flaws in order to discover realness and authentic self-expression. Show less

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  Hearst Magazines

  Jul 2011 - Aug 2011

  Features Intern – Seventeen Magazine

  • Brainstormed original story ideas for associate and executive editors.• Pitched and fully executed “Body Peace” video series featuring editors and interns.• Complied 50+ page research packet about a celebrity appearing on upcoming cover.• Assisted news, health and relationship editors in research, fact-checking and web presence.

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  GimmeMo Productions

  Aug 2012 - Dec 2012

  Production Coordinator

  Oversaw production for LIVE taping each week of GimmeMo, a Public Access one-hour talk show facilitating dynamic conversations about issues facing today's youth.• Handled run-of-show.• Researched, secured and prepped guests.• Supported Executive Product, Monique Coleman, with administrative assistance.

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  Newsweek and The Daily Beast

  Feb 2013 - Apr 2013

  Social Media Intern

  Social Media Intern and Correspondent for 2013 Women in the World (WITW) Summit.• Participated in weekly WITW Summit producer planning meetings at The Daily Beast office.• Led weekly Twitter-chats to engage WITW speakers and audience members prior to the Summit.• Covered the Summit on the official WITW Twitter, Facebook, Vine and Instagram accounts.• Live-tweeted panels and interviewed speakers and audience members about their experience.

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  Disney ABC Television Group

  Sept 2013 - Dec 2013

  Production Intern – The Chew

  • Assisted on-set during production to ensure overall quality backstage and in the audience. • Supported studio and office management: managed front desk in absence of secretary, assisted producers with pre- and post-production duties in television studio and ABC office.

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  Nickelodeon

  Sept 2015 - Dec 2015

  Integrated Marketing Intern

  Collaborated with the IM team to create, design and package revenue-generating custom programs across digital, mobile, TV, print and events tailored to client budget or based on RFP requirements.• Participated in brainstorming and developing campaigns (including digital and on-air components) for clients partnering with Nickelodeon IP: Pringles, Pop-Tarts, Cheez-It, Go-Gurt.• Researched and presented findings on innovative marketing executions relating to packaging and technology for potential co-branded experiences.• Assisted with design and text in presentation decks for clients during pre-sale. Show less

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  Ferguson Enterprises

  May 2016 - now

  Ferguson exists to make complex projects simple, successful and sustainable. As a member of the Environmental Product Sales team, I am responsible for developing and implementing strategies that advance our environmental product initiatives across all customer groups.In my role, I collaborate with Field Sales Leadership, Category Management, Marketing, Training, Merchandising, the Sustainability team, Ventures, and corporate HQ functional teams. My focus is on educating customers about the value of going green and equipping our associates with the necessary tools to advocate for and specify environmentally preferred products and solutions.My versatile approach to communicating about environmentally preferred products ensures sustainability topics are easily understood and remain a priority in and out of the organization, from consumer to C-suite. Show less Support the development, implementation and overall marketing strategy for the Showroom/Builder business by driving customer acquisition and retention through improved brand awareness and loyalty with key focus on Builder, Remodeler, Designer and Homeowner customers.Oversee all national flagship marketing programs for the Showroom/Builder business. Campaign deliverables include email marketing, paid and organic social, video production for in-store digital signage, print literature, customer acquisition and retention mailings, internal communication plans for associate awareness and experiential marketing event series.Managing these multi-million dollar marketing programs includes:• developing creative briefs and comprehensive standard operating procedures (SOPs) and best practices• leading campaign kickoffs and debriefs • managing various timelines to ensure projects are completed on time and within budget• identifying enhancements to resolve operational challenges• working cross-functionally with stakeholders to ensure programs meet defined goals• creating presentation decks outlining program value prop and guiding discussions pitching program spots to manufacturer vendors • serving as primary POC for third-party vendors involved in campaign executions • presenting campaign updates and results to leadership and different groups across the organization• pro-actively seeking out “best practices” collaboration within a cross-functional team environment Show less

  • Program Manager, Environmental Products

    Jan 2023 - now

  • Sr. Marketing Strategy Specialist IV – Showroom/Builder

    Apr 2021 - Dec 2022

  • Marketing Strategy Specialist III – Showroom/Builder

    Mar 2020 - Apr 2021

  • Marketing Strategy Specialist II – Showroom/Builder

    Feb 2017 - Feb 2020

  • Marketing Intern

    May 2016 - Jan 2017