Himanshu P.

Experience

• 

  Amar Ujala Publications Ltd

  Feb 2007 - Jan 2009

  Manager (AD Sales)

  Business Development, Innovative Idea for Print Campaign.

• 

  Team India Promotion Pvt. Ltd.

  Jan 2009 - Mar 2012

  Sr. Manager (North)

  Looking at revenue generation, client servicing & providing creative & innovative cross promotion for brand visibility for a specific set of clients from FMCG, Food & Beverage, Pharmaceutical, Consumer Durables, Luxury brands, Tours & Travels etc.

• 

  INDIA NEWS

  Oct 2011 - Oct 2013

  Business Head - India News

  Business Head for Bihar & Jharkhand

• 

  1st India News

  Nov 2013 - Jan 2015

  Head - Marketing & Sales

  • Involved in creating an integrated media platform to facilitate holistic solutions to media objectives of Corporate brands, client acquisition, positioning, image building and building on a thought leadership platform. It was an effort to reach the right audience in a more impactful manner and deliver highest possible interactivity with them.• Strategic tie up with other Media Platforms for Cross Branding & Promotion on batter.(With Radio Mirchi, INOX & Big FM)• Involved in conceptualization of Programs/Activities for various clients for maximization of revenue (1st India Chef, STOP IT – Crime Against woman, Special program for Lok Sabha Election etc).• Complete Media Planning for the Promotion of Channel for maximizing the viewer-ship.(Hoardings, Bus branding, Media Partnership etc.)• Closely working with media agency (Catfish – Mumbai and Square Communication – Delhi) creative’s for program, branding, teaser and program promo.• Driving the digital team for maximum exposure on various social sites, to get more clicks. Managing the overall news flow to various social network sites (Youtube,Facebook etc.)o Analysing the digital content along with the Production team and hence planning the next media interventions/shows/activities which can build up revenue as well as enhance viewer-ship. Show less

• 

  Kurlon Enterprise Limited

  Apr 2015 - Oct 2019

  Sr. Marketing Manager (National) - Spearheading the Brand building Efforts for higher growths

  Managing the Marketing efforts of the Organization. Responsible for planning, development and implementation of all of the Organization’s marketing strategies, marketing communications, and public relations activities, both external and internal. Oversee development and implementation of support materials and services in the area of marketing, communications and public relations. Direct the efforts of the marketing, communications and public relations and coordinate at the strategic and tactical levels with the other functions of the Organization. Manage brand and direct activities to protect and promote its value.Managing a marketing budget of 60 plus Cr.ATL:• Media Planning and buying • Execution of all mass marketing campaigns on various media platform and mapping the performance(TV, Radio & Print)• Produced 3 new TVC for brand communication• Working closely with Product team for new product development and its communication. Successfully launched 9 new products.• Partnership with Sunriser Hyderabad as Comfort partner for IPL season 10.• Partnership with Chennai Smashers (PBL – 2018)BTL:• Building innovative marketing programs for the brand visibility and better penetration in the market (At HO level and Regional level)• Participating in various expo for maximizing the sales & visibility (Astec, Index, Regional melas & fairs etc.)• Successfully implemented a central vendor (Avery Dennison) for all India GSB(Glow Sign Board) & ISB(In Shop Branding) for consistency in brand display.(Average Boards installed in FY Year 2016-17 : 3000)Digital:• Launching and leading the Digital & Social Initiatives for the organization (FB, Twitter, Instagram & Linkedin).• Managing the social platform with viral campaigns for brand building and information sharing• Successfully completed campaigns to generate footfall at the store and communicate the current offers• Launching of websites www.kurlon.com & www.homekomforts.com with online shopping. Show less

• 

  Royaloak Incorporation Pvt. Ltd.

  Oct 2019 - Nov 2020

  Head Of Marketing