Lauren Muldoon

Experience

• 

  Visual Communications Group / University of Delaware

  Jan 2003 - Jan 2007

  Student

  brainstormed and executed creative ideas, created layout design, logo design, learned typographical skills, designed and published a cookbook, won an award at the Juried Art Show, was the creative director of UDress Magainze (created the grid of the magazine, designed spreads, managed at least 5 other designers, created advertisements for local businesses for the magazine and organized/art directed all photoshoots) and produced a handmade portfolio.

• 

  UDress Magazine: A Student Publication

  Jan 2006 - Jan 2007

  Creative Director (student)

  As a student at the University of Delaware, I took on the roll as Creative Director for this magazine as part of my senior design project. My responsibilities during this time were as follows: • Managed a design and advertising team of 10 people• organized layout and created UDress logo, • directed photo-shoots, fashion shows, and sales meetings, • sold advertising, maintained all files, photographs, and articles

• 

  Cdmp

  Jan 2007 - Feb 2013

  Lead Art Director for multple brands focusing on conceptual ideation, building a brand from the ground up, pitches and print materials for multiple brands.• Developed differentiating strategies for multiple brands in effort to strategically position them in the market place to reach brand goals• Presented multiple conceptual ideas to the client• Forged strong, cross functional working relationships with production andmulti-media services; resulting in shorter timelines and improved quality Show less

  • Senior Art Director

    Jan 2010 - Feb 2013

  • Art Director

    Jan 2007 - Jan 2010
• 

  Yee-Haw Industrial Letterpress & Design Company

  Jan 2007 - Feb 2007

  Letterpress design Intern

  • Monitored store inventory• Coordinated product packaging• Designed event posters

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  Vogue

  Jun 2007 - Oct 2007

  Summer Design Intern

  Monitored store inventory, coordinated product packaging and designed event posters.

• 

  4A's

  Feb 2010 - Apr 2010

  Art Director

  Completed the 4A’s Institute of Advanced Advertising Studies (IAAS) program; known for training young advertising professionals at the beginning stages of their career.• Responsible for developing a marketing strategy for Pepperidge Farm Gold sh crackers and how to position them to become the number 1 snack cracker• Concepted and developed all creative materials for the pitch; print ads, banner ads, grocery stands, bags, facebook page, and presentation• Lead pitch presenation to showcase creative ideas and how they could better position themselves to their target audience resulting in them becoming the number snack cracker on the market Show less

• 

  Cognizant

  Apr 2013 - Jan 2018

  Lead a team of hybrid Designers and Art Directors across several life science brands to ensure the strategic and brand objectives are consistently met.• Create and lead branding workshops to provide the foundation for a brand to build a core strategy and identity upon• Lead the creative planning, creation and presentation of multiple pitches to earn new business for the company• Organize and lead video shoots with videographers and producers• Estimate and manage creative hours for digital and print pieces• Partner with copy writers, UX and the development team throughout the creation of digital tactics to create site maps, wireframes, design look and feel, and proper hand off packages for the build team• Active leader and contributor within our Women Empowerment group (WE); attending conferences geared towards women in the workforce and organizing guest speakers to come in and encourage/inspire women within their careers• Leader of the Charity division within our culture group; work with organizations such as CHOP and Cradles to Crayons to organize several charity and volunteer opportunities for our employees Show less Lead Art Director for digital marketing tools such as responsive and parallax websites, ebooks, email blasts and IVAs.• Managed 3-4 different life science brands consisting of multiple designers • Worked across multiple departments to create innovative digital solutions for our clients• Lead client presentations to showcase innovative design and conceptual ideas• Participated in and lead company initiatives such as chilli cook-offs and holiday parties to promote company culture and growth Show less

  • Senior Interactive Art Supervisor

    May 2016 - Jan 2018

  • Interactive Art Director

    Apr 2013 - Jun 2016
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  Vanguard

  Jan 2018 - Oct 2020

  UX Strategist
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  Infosys

  Oct 2020 - Aug 2021

  User Experience Manager

  Lead a team of UX designers—defining opportunities that benefit the business, customer and brand for our clients.

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  Cognizant

  Aug 2021 - Apr 2022

  Associate Experience Director
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  Vanguard

  Apr 2022 - now

  User Experience Manager