Dr. Rob Olivares

Experience

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  Nabisco

  May 1997 - Jun 2000

  •Manage all Category Business Development strategies for Albertson’s, Target, KMart, and Wal-Mart Stores in the Central and South Texas region.•Responsible for promotional planning, category analysis, and managing budgets for the purpose of growing category.•Communicate account information to the retail team (District Managers, Sales Reps). *Oversee operations, sales, and customer service for sales territory.• Member of Meeting Facilitation Committee. •Regional Facilitator for Retail Representative Orientation and Training Sessions.

  • Customer Business Manager - National Accounts - Grocery & Club

    Dec 1999 - Jun 2000

  • Territory Sales Manager (Drug, Mass, Convenience)

    May 1997 - Dec 1999
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  PepsiCo

  Aug 2000 - Aug 2001

  Senior Regional Key Account Manager- Small Format/ Convenience Channel

  •Sales and Marketing Planning for the development of the Central Texas Small Format Segment (customer calls included: 7 Eleven, Diamond Shamrock/Valero, ExxonMobil and local area chains).•Develop and Implement Local Marketing Chain Programs. •Develop and Coordinate Organizational Sales initiative programs•Develop, Present, and Negotiate yearly Customer Marketing Agreements for all Chains.•SoBe Brand Manager for the Central Texas Market responsible for the creation and implementation of local retail account promotions and field marketing programs/events.•Promote Mountain Dew and Pepsi Brands through the utilization of media and special events in conjunction with retail account programs (Pepsi Challenge, Do the Dew). Show less

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  Republic National Distributing Company

  Oct 2001 - Dec 2020

  • Develop and lead an integrated marketing and commercial strategy for RNDC, its M&As and startup Joint Ventures across multiple functions:Trade Marketing Consumer/Shopper Insights, Digital & Traditional Media, Digital Asset Management, Ecommerce, Mixology, National Account programs, Brand/Portfolio/Category Initiatives, Multicultural marketing, Creative Services• Develop and manage P&Ls, budgets, structure, distribution systems, vendor negotiations and legal reviews along with conducting insights analysis for continuous improvement of key marketing initiatives.• Lead Omnichannel strategies while collaborating with IT and Shared Services on design & development, journey mapping, persona builds, product promotion, data privacy, etc. while managing implementation across the national network of supplier, customer and sales divisions. • Promote corporate branding/PR by fostering and maintaining key community/ marketplace relationships, supporting messaging development and trademark processes.• Collaborate with Finance team to build and lead commercial implementation of corporatewide accounting, procurement, and compliance processes and systems.• Recruit, hire, and develop marketing team leaders/subject matter experts.• Collaborate with the training department in developing companywide education material.• RNDC’s Digital Transformation Committee Show less • Consult/collaborate with suppliers/brands in the development and commercial translation of marketing strategies and campaigns including account based marketing, budgeting, planning, agency management, event sponsorship and media negotiations.• Build performance management, quantitative and qualitative, tracking and control tools for identifying and analyzing key performance indicators.• Labor Union Advisory Team and Human Resource Diversity Task Force.• Inaugural RNDC Senior Executive Leadership Forum. Show less

  • Senior Vice President, Corporate Marketing

    Mar 2020 - Dec 2020

  • VP Trade Marketing

    Feb 2014 - Mar 2020

  • VP /Director Multicultural Marketing

    Oct 2002 - Feb 2014

  • Market Business Development Manager

    Oct 2001 - Sept 2002
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  University of the Incarnate Word

  Jan 2011 - May 2011

  Adjunct Professor Of Marketing

  Marketing Capstone

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  BrandMuscle

  Feb 2021 - now

  Responsible for leading all facets of the beverage alcohol and FMCG business including new logo sales, account management, client expansion, marketing, product, pricing, and strategy… supporting vertical operations, growing partnerships, and identifying opportunities for maximizing the company's value and performance. Leading our account management team in maximizing CX by strengthening our existing client relationships, operational effectiveness, improving services, delivering full value capture, and advocating for product enhancements on behalf of our partners. Matrixed leadership position working closely with key customers on partnership maximization, executive board on customer lifecycle strategy, product team on design thinking, marketing on product messaging, and client-facing teams on commercialization and implementation. • Responsible for establishing and executing on strategic product plans that enable the company to exceed revenue goals, while transforming the customer product mix to include a more diverse marketing technology offering.• Establish key partnerships, alliances, and the innovation program to identify needs, define the offering, and build the product go-to-market strategy.• Executive member of the D&I Committee

  • Executive Vice President, Beverage Alcohol

    Aug 2023 - now

  • SVP, Client Sucess

    Feb 2023 - Aug 2023

  • SVP, Vertical Growth

    Jun 2022 - Feb 2023

  • SVP, Innovation Solutions

    Feb 2021 - Jun 2022