
Larry Fischer
Partner, General Manager, Sales Manager, Buyer

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About me
Partnering with B2B firms to Build Scalable Client Acquisition Systems | CEO @ Internet Media Now
Education

Huntingdon College
-Bachelor's degree Business Administration and Management, GeneralMagma Cum Laude
Experience

Over the Mountain Outfitters
Jan 1990 - Oct 1998Partner, General Manager, Sales Manager, BuyerManaged inventory and equipped employees with technical knowledge and sales training Creation of inventory control software to increase efficiency and track inventory Wrote and implemented employee and daily procedures manualDesigned and published promotional literature and advertising, and conducted promotional clinics Managed customer service for strong repeat customer base and maintained positive public and customer relations

Primerica Financial Services: Division of Citigroup
Jan 1993 - Jan 2006Financial Representative / Licensing InstructorPrepare retirement plans, such as IRA's, Roth IRA's, Simple IRA's, 401L's, 403B's, UGMA's, SEP's and Voluntary Mutual Fund AccountsProvided clients with financial needs analysis to determine ways to meet stated financial goalsAssist client with debt consolidation loans, mortgages, term life insurance, annuities, and long-term care insuranceTeach Insurance classes to newly recruited company representativesRecruited over 30 new company representativesPersonally trained company representatives in personal finance and customer relations Show less

USPrint Corporation
Jan 1998 - Jan 2002Executive Director of OperationsDesigned and implemented new multi-platformed network (Windows Workstations + Apple)Technology consultant for systems upgrade and network administrator Managed company finances such as taxes, payables and receivablesConsulted in day to day financial decisions; $2.5 million annual revenue companyResponsible for an increase in productivity of 40% through restructuring of human resources and financial decisionsCreated and managed digital presence and B2B digital marketing of print productsManaged company finances such as taxes, payables, and receivablesResponsible for extensive data management Responsible for Human Resource management for 18 employeesAssisted in creating new employee policies and procedurals Show less

Deltacom
Jan 2002 - Jan 2010Network Optimization Manager
Earthlink
Sept 2002 - Jul 2015Network Optimization ManagerPlan and justify operational expenditures to meet current and future needsIdentify and implement cost savings within DeltaCom now EarthLink's network Assisted in planning and implementing a merge of two telecom networks (ITC/DeltaCom and BTI)Responsible for planning and decommissioning outdated equipment from network with minimal impact to the customersAnalyze reports, directives and objectives, and meet with executive team to get specific data for planning the teams activitiesMonitor network and order any needed capacity for normal customer growth within 12 statesManage personnel and train teams members in order to meet objective and increase company cost efficienciesManage multiple departments and projects to meet overall company objective Show less

Internet Media Now
Sept 2010 - Feb 2020Director of Peformance MarketingHelp businesses create proprietary audiences for content marketing. Create and implement online marketing campaignsBrand alignmentGraphic Design and copyrightingDesign integrated website, social media and mobile marketingEmail MarketingAd creation and campaign managmentROI focused digital marketing

Classical Conversations
Feb 2016 - Feb 2020Director of Marketing
Oct 2016 - Feb 2020Webmaster
Feb 2016 - Oct 2016

Veritas Press, Inc.
Feb 2020 - Sept 2022Vice President Marketing and Sales
Equine Leg Magic LLC
Sept 2022 - Mar 2024Interim Chief Executive Officer
Trail Life USA
Jun 2023 - nowNational Director of Growth and EventsCreate Cross department collaboration strategy to grow the organization. Optimize ecommerce segment of the organization. Stream line and improve how Trail Life plans and executes internal and external events Plan and negotiate event contracts and execute plan to use event to grow the number of units we have nation-wide. Optimize and improve the marketing software processes and direct the HubSpot strategy.

Internet Media Now
Jun 2024 - nowFounder / CEOWe Partner with B2B firms to help them increase revenue, profits, and enterprise value by helping them implement a proven client acquisition system that doesn't rely on referrals, their network, or inbound. We are experts in getting results.We deliver results as port a Growth Partner model, where our financial interests are aligned with our IT consultiing firm partners.
Licenses & Certifications
- View certificate

Hubspot Marketing Software Certified
HubSpot - View certificate

Content Marketing Certified
HubSpot - View certificate

Inbound Certified
HubSpot - View certificate

What Is Generative AI?
LinkedInJan 2025 - View certificate

Email Marketing
HubSpot AcademyMar 2023 - View certificate

Inbound Sales Certification
HubSpotDec 2019 - View certificate

Inbound Marketing
HubSpot AcademyFeb 2023
Honors & Awards
- Awarded to Larry FischerAppalachian Trail Thu-hiker - Oct 1993 Completed a hike of the entire Appalachian Trail.
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