M. Abigail Keating

Experience

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  Brouse McDowell

  Sept 2005 - Sept 2006

  Marketing Assistant

  ► Conducted trainings and improved productive use of CRM Database for all levels of the firm; attorneys to assistants.► Developed copy to improve search engine optimization (SEO) on website with 579 indexed pages in order to maintain page rank on specific search engines. ► Managed and improved productive use of CRM Database totaling over 20,000 client entries.

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  McDonald Hopkins LLC

  Sept 2006 - Oct 2007

  Marketing Specialist

  ► Developed custom marketing materials such as brochures, across several practice groups for targeted audiences.► Coordinated website transition with external web design agency and senior management, and acted to improve and create new web standards which resulted in a comprehensive plan for a website redesign. ► Assisted in planning events for business development, continuing education and internal incentive programs.

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  Roetzel & Andress

  Oct 2007 - Jun 2008

  Marketing/Communications Specialist

  ► Edited and published monthly newsletter distributed to over 700 employees in 10 offices.► Handled media buys in local business publications such as Akron Beacon Journal, Cleveland Plain Dealer, Inside Business and Crain’s Cleveland Business.► Managed website content including press releases, biographies, alerts, media content and newsletters while averaging 75 daily unique visitors.

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  The University of Akron

  Jul 2008 - Aug 2009

  Marketing Supervisor & Graduate Assistant for Marketing/Communications

  ► Supervised four-student marketing department serving 250+ university organizations.► Spearheaded department website redesign, developed and implemented new page formatting designed for ease of use and consistency in collaboration with university IT team for website generating traffic of over 11,000 unique visitors per month. ► Generated, edited, published and served as help desk for weekly email broadcast from 250+ university organizations to 25,000+ university population serving as the primary internal marketing and communication tool for the university. Show less

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  Ohio State Representative Campaign

  Mar 2009 - Feb 2010

  Communications/Social Media Director

  ► Played key role in developing two monthly newsletters targeted to specific audiences of over 400 constituents.► Managed weekly communication feeds (emails, tweets and web updates) to citizens, corporate sponsors and political group endorsements on activities, programs and new legislation.► Assisted in creation and management of website and ongoing website updates resulting in 3053 unique visitors throughout the campaign.

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  FirstMerit Bank

  Feb 2010 - May 2012

  Performance and Learning Consultant

  ► Led the initiative and created first ever on-demand computer-based training using Adobe Captivate for over 3,000 corporate and retail employees to effectively increase productivity. ► Managed comprehensive project to design and deliver via internal computer network new electronic employee review process to improve efficiency for over 300 diverse corporate managers delivered at their own desks within their department locations. ► Act as department liaison with IT for technical, website, and interactive content. ► Design and deliver employee training programs and instructional methods to teach software (Microsoft 2010, Windows 7) and soft skills (Diversity, Time Management, Orientation) through webinars and in-person training.► Consult with senior leaders and subject matter experts to develop solutions for new and existing professional development programs. ► Intelligent Resourcefulness: Demonstrated cost savings through perseverance in maximizing existing software programs, instead of proceeding with department plans to buy additional software. Provided cost savings by replacing the need for outside vender services with internal solutions. ► Event planning: Manage and assist with corporate and retail events ranging from ten attendees to over 300 at outside venues such as the House of Blues, Blossom Music Center, and Progressive Field. Show less

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  Jo-Ann Stores, Inc.

  Jun 2012 - Jan 2016

  Learning Specialist II

  ► Managed and executed three successful Jo-Ann summer intern programs resulting in 40% of interns being hired.► Consult with senior leaders and subject matter experts to develop solutions for new and existing professional development programs. ► Design and deliver instructor led training and online training course supporting Jo-Ann values and competencies to our Store Support Center, Distribution Center, and Jo-Ann Stores.►Demonstrated accountability, resourcefulness, and teamwork: Consistently strive to meet or exceed expectations and over deliver on commitments. Improved Learning page in SSC News resulting in higher numbers of Team Members participating in courses. Collaborated with talent acquisition and other departments to recruit and interview the best talent for the internship program. Show less

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  The Goodyear Tire & Rubber Company

  Jan 2016 - now

  ► Designed, implemented, and led a best-in-class talent and succession planning process across a 27-plant footprint. Spearheaded a shift toward transparent career conversations, driving actionable strategies to elevate talent to the next level. Developed a dynamic, evergreen process that continuously evolves to meet organizational needs and enhance workforce development.► Created competency framework including success profile, playbook, and development program for front line leaders through interviews and job shadowing. ► Work cross functionally and across footprint to provide 70/20/10 development solutions for associates in critical roles.► Led engagement survey efforts for Americas manufacturing resulting in an 18% increase in non-wired participation and 34% increase in wired associate participation in 2024.► Partnering with Purdue Global to provide a global degree approach for associates to get their degrees with cost friendly options.► Leading technical workshops designed to improve the technical skills of specialists in the Americas.I continue to be a sought-after resource to train classes globally. Show less Responsible for developing relationships and consulting with key stakeholders within the North America Region to promote learning development and capability building programs that deliver on business and organization performance objectives.► Developed and executed Associate Development Program, serving associates in North America, consisting of training programs aligned to core competencies addressing training needs identified by needs analysis interviews. ► Lead training efforts for new consumer tire, WeatherReady, launch in Q3 2017, providing training for all Goodyear field associates in United States and Canada as well as dealers, totaling over 39,000 associates and customers. ► Leading training efforts for Pricing Transformation, which include system and process changes effecting approximately 700 associates. ► Designing, developing and delivering solutions to achieve learning and business goals.► Leading, participating, and partnering in departmental or enterprise projects and programs.► Marketing & Communications Director for Goodyear's NextGen professional organization (2016).► Professional Development Director for Goodyear's NextGen professional organization (2017). Show less

  • Talent Manager - Manufacturing, Americas

    Nov 2017 - now

  • Senior Program Manager, Learning and Development

    Jan 2016 - Oct 2017