
Kelso Jacks
Radio Promotions

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About me
Chief of Staff at System2
Education

SUNY Geneseo
1989 - 1994CommunicationsActivities and Societies: WGSU FM
Experience

Elektra Music Group
Sept 1994 - Oct 1997Radio Promotions* Promoted new album and singles releases to college and commercial alternative radio stations

CMJ
Nov 1997 - Feb 2001Senior Editor, CMJ New Music Report* Wrote and edited features, Q&As, news, and music reviews for weekly publication* Conceived of panels, booked speakers, and obtained promotional giveaways for "College Day" event during CMJ's annual convention and music festival * Data entry of college radio airplay lists

IAG Research
Aug 2001 - Apr 2008Editorial Director* Grew with start-up media research company that was eventually acquired by Nielsen; joined in its first year and rose in position through the years from survey Writer to survey Editor to Deputy Editorial Director and finally to Editorial Director* Integral member of team that helped develop, evolve, and solidify proprietary editorial methodology for surveys which later become known as a product called Brand Effect* Wrote and edited surveys* Hired, scheduled, and trained Writers and Editors* Managed fifteen direct reports Show less

Nielsen
Apr 2008 - Dec 2018Editorial Operations Director, Global Initiatives for Brand Effect* Helped launch and run Brand Effect International (BEI -- a unique research tool that provides insights into advertising effectiveness) in fifteen countries as part of an innovative team of thinkers and doers, and without an internal infrastructure * Worked closely with translation services vendor, offshore operations support, survey platform vendor, and panel providers* Wrote and edited surveys according to a proprietary methodology that I was an integral part of evolving and solidifying for IAG Research (which was acquired by Nielsen in 2008)* Consulted with clients to vet and finalize surveys * Managed one direct reportPrior to launching BEI as a Global Initiative:* Helped transition Editorial Operations from New York City to the Tampa area * Built trust and improved relationships with clients by routinely presenting explanatory editorial methodology deck * Managed US ticketing system for Editorial revisions and requests* Managed fifteen direct reports who wrote and edited surveys according to previously mentioned proprietary methodology Show less

Phoenix Marketing International
Jan 2019 - Dec 2019Editorial Project Manager/Client Advocate for Brand EffectSupportive and Productive Project Manager for Clients Receiving Product Placement and Advertising Data from Brand Effect * Maintained, nurtured, and improved relationships * Elevated trust levels with one client so well that the company was rewarded with a significant boost in contract revenue * Created and delivered weekly tracker of work completed for client to provide transparency * Requested video assets from clients; Shared assets with Operations team and oversaw completion of work Experienced and Thoughtful Editorial Director/Client Advocate * Eighteen years of knowledge of the Brand Effect product, which was purchased by Phoenix Marketing International from Nielsen and provides syndicated insights on advertising effectiveness * Integral member of team that helped develop, evolve, and solidify the Brand Effect editorial methodology * Built trust and improved relationships with clients by routinely presenting explanatory editorial methodology deck * Served as a liaison between Research teams and Editorial teams to finalize surveys for clients * Vetted surveys for quality control * Created and built a web site to house important documents regarding Editorial and Operations policies and capabilities in one central repository Show less

System2
May 2020 - nowChief of StaffIn alphabetical order:* Accounts Receivable/Payable Management* Alternative Data Vendor Management* Business Development Support* Executive Support * Human Resources Management* Marketing Management* Operations Management
Licenses & Certifications
- View certificate

Managing for Results
Lynda.comOct 2016 
Financial Information Associate (FIA)
FISDMay 2021
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