ShannaLee Horvik

Experience

• 

  LHB

  Jan 2000 - Jan 2005

  Marketing Coordinator

  ♦ Managed multi-discipline architecture and engineering teams in the process of responding to client requests for proposals. ♦ Helped develop a process to improve the ROI of proposal responses and help the team focus time on pursuing projects that were the best fit. ♦ Provided advertising design, writing and design of print pieces, web content, and pursued awards for firm projects.

• 

  Pearson & von Elbe LLC

  Jan 2000 - Jan 2000

  Advertising Communications Intern

  ♦ Designed print ads and materials, wrote and performed in radio ads, and helped to promote and coordinate donations for promotional and fundraising events.

• 

  Self-employed

  Jan 2005 - now

  Consultant | Project Manager, Content Strategist, Digital Analyst

  Need a consultant with a wide-ranging skill set and the ability to get projects done? Want to work with a consultant that cares about your business, and will help you with realistic marketing and communications solutions? Need a bit of help with a client project you don't have the staff for right now? I might be able to help! I work with small agencies, nonprofit, and private organizations to provide:♦ Digital project management and requirements gathering♦ Strategic communications planning♦ Content strategy♦ Information architecture and user experience design♦ Search engine optimization♦ Branding, messaging and overall marketing strategy♦ Copywriting, storytelling, and editing♦ WordPress, Sitecore or Episerver website builds or managementLearn more about what I can do at www.shannaleehorvik.com and contact me to see if I can help you with your project. Show less

• 

  The City, Inc.

  Jan 2006 - Jan 2008

  Associate Director of Administration | Interim Director of Development and Communication

  ♦ Managed a number of projects to improve internal communication, workflow, savings, and financial control, including the development of a budget-friendly, organization-wide intranet and email system using Google Apps. ♦ Improved external communication by updating the web content, quarterly newsletter, and organizing community and legislative advocacy and outreach.

• 

  Clark Engineering Corporation

  Jan 2009 - Jan 2011

  Marketing Assistant

  ♦ Managed multi-firm and discipline teams to craft proposals for domestic and international clients. ♦ Updated the digital strategy and managed web content in Adobe Dreamweaver. ♦ Managed marketing campaigns, developed marketing materials, presentations, and designed ads.

• 

  Minneapolis Community and Technical College

  Jan 2011 - Jan 2015

  Web Content, Marketing, and Publications Coordinator | Digital Project Manager, Content Strategist

  ♦ Content strategy and management for a high-traffic, urban community college website (built in Sitecore), researching and delivering content improvements to improve user experience. ♦ Created unique landing pages in Sitecore to increase traffic, leads, and conversions based on Google Analytics, Get Clicky, and SiteImprove. ♦ Managed marketing and communications projects (project budgets, timelines, and progress) for internal clients across several departments. ♦ Led teams in developing and implementing multi-channel marketing plans for college initiatives, services, and programs. ♦ Worked with representatives across the college to plan, manage and assist with dozens of events each year including anniversaries, open houses, fundraising and scholarship events, workshops, and press events with VIP attendees. Show less

• 

  Touchstone Mental Health

  Jan 2015 - Jan 2016

  Development and Communications Manager | Project Manager, Content Strategist, Brand Strategist

  ♦ Internal project manager for a successful WordPress website redesign, including strategic planning, content development (writing, photography, video), user experience, and coordinating the internal team and external partners. ♦ Responsible for internal and external communications strategies, media relations, developing policies and procedures, graphic design, digital strategy, and print projects.♦ Developed and managed a successful content strategy, creating engaging content on our blog for organic SEO, and using email newsletters, social media, and digital ads to draw prospective donors to the website to sign up for our email newsletter or make a donation. Email newsletters consistently had higher than industry average for opens and link clicks, and social media engagement grew steadily.♦ Improved internal communication by creating an employee intranet and weekly newsletter with success stories, agency updates, and wellness content. Show less

• 

  Purrly Digital LLC

  Jan 2017 - Jan 2018

  Remote Digital Project Manager | Brand Strategist, Digital Marketing Manager, Content Strategist

  ♦ Managed WordPress and app development projects for Purrly Digital (formerly Maje Media) clients from conception through final delivery. This included writing client proposals, creating and managing project plans, tracking project timelines, maintaining status reports, coordinating internal resources and external partners, and planning and tracking budgets.♦ Audited the website and developed a content strategy to update, improve, and develop content to meet the needs of our prospective clients and partners. ♦ Led marketing and communications projects and provided billable expertise on client projects in SEO, Google Adwords, Facebook Ads, Social Media Management, and communications strategy.♦ Coordinated scheduling, daily communication, project documentation, and client support. I briefly left Purrly Digital to pursue other opportunities, but I continue to provide consulting services for them on projects that include Content Strategy, UX/Information Architecture, and Marketing. Show less

• 

  Aware

  Jun 2018 - Sept 2019

  Remote Project Manager and Digital Analyst

  ♦ Managed web development and support projects from conception through final delivery. This included requirements gathering, writing SOWs, creating and managing project plans, tracking project timelines, maintaining status reports, coordinating internal resources and external partners, and planning and tracking budgets.♦ Coordinated scheduling, daily communication, project documentation, and client support. ♦ Provided Sitecore website content management support for clients, helping them troubleshoot and manage content on their websites.♦ Assisted with internal marketing and communications projects, content management, Google ad campaigns and other digital marketing support. Show less

• 

  Verndale

  Sept 2019 - Feb 2020

  Remote Project Manager and Digital Analyst

  ♦ Managed web development and support projects from conception through final delivery. This included requirements gathering, writing SOWs, creating and managing project plans, tracking project timelines, maintaining status reports, coordinating internal resources and external partners, and planning and tracking budgets.♦ Coordinated scheduling, daily communication, project documentation, and client support. ♦ Provided Sitecore website content management support for clients, helping them troubleshoot and manage content on their websites. Show less

• 

  Purrly Digital LLC

  Jan 2021 - now

  Content Strategist and Project Manager

  As a freelance / contract consultant with Purrly Digital, I help clients with content and marketing strategy, WordPress web design, user experience, information architecture and project management. I also manage digital marketing and paid ad campaigns for small businesses and Google Ad Grants for nonprofit clients.Learn more about the projects I've worked in with Purrly:https://www.purrlydigital.com/projects/