Alison Liu

Experience

• 

  TVBS

  Mar 2000 - Apr 2002

  Research Executive

   Project management & research execution Questionnaire design Data analysis & reporting Forecast & Prediction Interviewer Training Pitch & presentation

• 

  Zenith

  May 2002 - May 2016

  Strategic Resource Director

  A. Marketing strategy for key clientsB. Consumer research to provide insightsC. Publications & trainingD. Global & regional pitch

• 

  Publicis Media

  Jun 2016 - Jun 2018

  Analytics, Research & Insight Senior Director

  Job Content: Social Marketing & Content Strategy Conversion and Attribution Analysis Multiple-source Data Analytics Lead transformation across teams KOL marketing strategy

• 

  Golin

  Nov 2018 - Jun 2019

  Account Director, Digital Strategy

  Job content: Reorganize digital team via role differentiation SOP development Add new functions into the team, including SEO, SEM, integrated strategy and data analytics Lead digital & other PR teams to win pitches Involve annual PR Planning to extend service scope to current clients Manage social communities for key clients Diagnose clients’ official websites and improve, upgrade and optimize them KOL marketing strategy & execution Social video planning & production PR planning & execution Show less

• 

  艾思網絡股份有限公司 UrCosme (＠cosme TAIWAN)

  Sept 2019 - Jun 2020

  Sales Director / Senior Consultant

  Job content: Build successful cases  Using backend data to analyze beauty market trends and hold a large scale seminar Participate in product/package design In charge of clients who are well-known counter skin care brands  Analyze sales data and provide business reports to headquarter