Geoffrey Schaake

Experience

• 

  Bristol Bay Lodge

  Jan 1998 - Jan 1998

  Lodge Guide
• 

  Times Union

  Jan 2001 - Apr 2015

  •Manage current account client base while working to retain current levels of spending•Train new and existing accounts in the features and benefits of Times Union SEO/SEM/Digital Marketing Programs/Social Media•Assist over 200 Business Accounts in development of digital strategy including SEO/SEM/Social Media/Reputation Management/Email Marketing/Press Releases/Online Display/Web Design•Assist in the management of a team of 3 digital advertising strategists•Sales of new business major accounts and growth of existing account base •Keep up with trends in the digital advertising industry•Work within a task force environment to help secure large new digital accounts•Maintain list of accounts through CRM (Salesforce), spreadsheets, database management Weniger anzeigen Times Union Digital StrategistManage current account client base while working to retain current levels of spendingTrain current accounts in the features and benefits of Times Union SEO/SEM/Digital Marketing ProgramsAssist over 200 Business Accounts in development of digital strategy including SEO/SEM/Social Media/Reputation Management/Email Marketing/Press Releases/Online Display/Web DesignAssist in the management of a team of 3 digital advertising strategistsSales of new business major accounts and growth of existing account base Keep up with trends in the digital advertising industry Weniger anzeigen

  • Digital Strategist

    Jan 2011 - Apr 2015

  • Digital Account Manager

    Jan 2001 - Jan 2015

  • Digital Account Manager

    Jan 2001 - Jan 2015

  • Search Engine Optimization Specialist

    Jan 2010 - Jan 2011

  • Advertising/Marketing Consultant, Co-op Advertising

    Jan 2001 - Jan 2010
• 

  Hearst Digital Agency

  Jan 2012 - Apr 2021

  Primary business development manger and while leading a team of elite digital marketers and business development agents who are the primary technical resource for the direct sales team, combining technical knowledge with sales skills to provide advice and lead sales calls on a range of digital products. Key point of contact for regional and national clients providing both pre- and post -sales support. Communicates regularly with members of the sales teams and colleagues from a range of departments, such as pre-sales, account management, product teams, as well as sales managers.Lead and manage the Social Media Department in all phases of paid and organic social media products and execution. Actively drives and manages all stages of the in house digital agency working in conjunction with the sales teams as the key technical advisor and product advocate for the digital product suite. Articulates technology and product positioning to local, regional, and national businesses. Able to establish and maintain strong relationships throughout the sales cycle.•Manage current account client base while working to retain current levels of spending•Train current accounts in the features and benefits of Hearst Digital Agency and Times Union digital marketing programs•Assist over 200 Business Accounts in development of digital strategy including SEO/SEM/Social Media/Reputation Management/Email Marketing/Press Releases/Online Display/Web Design•Management of a team of 3 digital advertising strategists•Sales of new business major accounts and growth of existing account base •Keep up with trends in the digital advertising industry•Work within a task force environment to help secure large new digital accounts•Maintain list of accounts through CRM (Salesforce), spreadsheets, database management Weniger anzeigen Lead team of Account Managers who are the primary technical resource for the direct sales team, combining technical knowledge with sales skills to provide advice and lead sales calls on a range of digital products. Key point of contact for current and potential clients providing both pre- and post -sales support. Communicates regularly with members of the sales teams and colleagues from a range of departments, such as pre-sales, account management, product teams, as well as sales managers.Actively drives and manages all stages of the sales process from pre, close and post-sale, working in conjunction with the sales teams as the key technical advisor and product advocate for the digital product suite. Articulates technology and product positioning to local, regional, and national businesses. Able to establish and maintain strong relationships throughout the sales cycle.•Manage current account client base while working to retain current levels of spending•Train current accounts in the features and benefits of Times Union SEO/SEM/Digital Marketing Programs•Assist over 200 Business Accounts in development of digital strategy including SEO/SEM/Social Media/Reputation Management/Email Marketing/Press Releases/Online Display/Web Design•Assist in the management of a team of 3 digital advertising strategists•Sales of new business major accounts and growth of existing account base •Keep up with trends in the digital advertising industry•Work within a task force environment to help secure large new digital accounts•Maintain list of accounts through CRM (Salesforce), spreadsheets, database management Weniger anzeigen

  • Digital Performance Manager/Social Media/Business Development/Account Management

    Apr 2018 - Apr 2021

  • Senior Digital Account Manager

    Jan 2012 - Apr 2018
• 

  Times Union

  Apr 2021 - Nov 2023

  Digital Sales Director

  Digital Sales Director, Times Union Newspaper 2018 - Present• Lead a team of sales professionals, providing guidance, coaching, and training to ensure top performance and achievement of individual and team goals. • Fostered strategic relationships with key clients, industry partners, and stakeholders, resulting in increased customer loyalty and long-term partnerships.• Prepared and presented regular sales reports, performance metrics, and forecasts to senior management, offering actionable insights for business growth.• Utilized CRM systems and sales analytics tools to track sales performance, monitor customer engagement, and identify areas for improvement. Weniger anzeigen

• 

  Adirondack Explorer

  Jan 2024 - now

  Digital Sales Manager

  Develop and manage a digital advertising program for the www.adirondackexplorer.org website and email newsletters.

• 

  Creekside Angler

  Apr 2024 - now

  Owner

  Guided Fly Fishing and Fly Tying in New York's Capital Region and Lower ADKYear Round Fly Fishing and Fly Tying Instruction.www.creeksideangler.com