Trevin Haines

Experience

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  Bernstein-Rein Advertising

  Dec 1996 - Feb 2000

  Account Executive

  ♦ Developed marketing plans for Bayer Animal Health (Advantage brand), Farmland Industries (Farmland Foods), and Three Dog Bakery. ♦ Managed creative development, production, and media execution of national and local TV, print, internet, and radio advertisements. Analyzed market and brand research, sales data, and industry insights to shape marketing and advertising strategies. ♦ Key contributor on the nationally-recognized TV and print ad campaign that propelled Advantage dog and cat topical flea medication become the category’s #1 seller nationwide. ♦ Facilitated launch of successful dog food line for Three Dog Bakery. Show less

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  3M

  Feb 2000 - Mar 2022

  Full P&L and management authority across five Sam’s Club omnichannel departments (Office, Hardware, Cleaning, HBA and Seasonal). Directed a team consisting of national account managers, sales analysts & replenishment mangers.Developed strategic plans and presented growth tactics to internal and external leadership. Integral member of Walmart Leadership Team. Facilitated building a culture of inclusion and diversity, community, professional growth and a winning spirit.Led local and cross-functional teams spanning sales, data analytics, supply chain, customer service, sales execution teams, category development, category advisor, eComm, marketing and finance.♦ Grew overall business 63% while significantly increasing market share during tenure.♦ Increased Filtrete sales +53% through member insight analysis and portfolio management.♦ Raised total sales volume while optimizing product assortment.♦ Reduced cost to serve by over 30% through promotional efficiencies and deduction management.♦ Won multiple #1 3M Sales Club Team awards. Show less Managed P&L for Filtrete, Command, Scotch and Scotchblue brands.Developed strategic sales direction and marketing programs, and managed P&L, sales operations, budgets, and logistic functions for portfolios spanning multiple departments in all Walmart formats. Supervised two business analysts and partnered with merchandising leaders, inventory managers, and marketers to deliver incremental revenue, profit, and market share.♦ Pioneered Filtrete subscription eCommerce program to increase share and growth.♦ Increased Filtrete category sales by 21% championing new product introductions, tapping seasonal & regional opportunities, propelling mix analysis, and merchandising efficiencies. ♦ Grew Command brand +41% by introducing new line & brand extensions and increasing presence. Show less Headed sales management for Filtrete, Command, and the 3M Personal Safety program at THD. Directed the efforts of two business analysts and collaborated with merchandising leaders, buyers and inventory managers across various departments to drive revenue growth.♦ Transformed total personal safety category business through new product launches, category analysis, space optimization, and merchandising effectiveness initiatives for an additional $30M in sales. Continued growth the following year with new product platforms, category analytics, and merchandising, augmenting sales another $9.7M.♦ Lifted Command brand sales 13%, capitalizing on cross merchandising, off-shelf placement, new product rollout, and brand extension opportunities. Show less ♦ Helped lead the growth and development of 3M’s business at Lowe’s. Steering sales management activities for Filtrete, Command, Scotch-Brite, & Scotch tapes to grow category & market leadership. ♦ Supervised one business analyst.♦ Increased Command brand sales 70% by securing new product shelf share and revamping merchandising strategies.♦ Grew Filtrete category by 40% – spearheading new product introduction, consumer / demographic research, assortment optimization, effective merchandising, and clear consumer communication, adding $23M in incremental sales.♦ Earned Construction & Home Improvement Division’s #1 Sales Club Award 2 years in a row; also honored with Golden Touch Award in recognition of exceptional performance. Show less

  • Sales Director & Team Lead, Sam’s Club

    Mar 2017 - Mar 2022

  • Sr. Key Account Sales Manager

    Jun 2013 - Feb 2017

  • National Account Sales Manager

    May 2010 - Jun 2013

  • National Account Sales Manager

    Apr 2008 - May 2010

  • National Account Sales Manager

    Jan 2004 - Apr 2008

  • Sales Representative

    Feb 2000 - Jan 2004
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  SC Johnson

  Jul 2022 - Nov 2022

  Sales Manager

  Develop and manage key sales strategies and marketing solutions, sales operations, forecasts, and logistic functions for Glade-branded Air Care program at WalmartLed the premium aerosol conversion initiative, driving incremental and profitable growth.Facilitated the premium packaging project through consumer insights and VAS analysis.

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  Nite Ize, Inc.

  Jan 2023 - now

  Director of Sales/Team Lead, Walmart

  Develop business strategies for the Nite Ize and OtterBox brands across 6 omnichannel departments and 12 categories (Hardware, Automotive, Pet, Electronics and Sporting Goods).Responsible for full P&L and all cross-functional partnerships internally and externally at Walmart.Achieved P&L growth through cost and deduction management, new product launches, new department/category introductions, optimized promotional negotiations, and through consumer and analytics insights.Design seasonal (Annual Event) and launch strategies for both Apple and Samsung brands, enhancing demand generation.Create Private Label and Co-Branded programs that optimize both company and retailer financial metrics.Direct reports consist of Manager of Insights and Analytics and Replenishment Analyst. Show less