Denise Castell

Experience

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  Novartis ophthalmics

  Jul 1990 - Jun 1999

  Hospital specialist pharmaceuticals

  Responsible for planning and driving the sales of Ophthalmic pharmaceuticals, into all U.K. hospitals and onto formulary. Developed and brought to market a new product. This involved sourcing, planning strategy and budget, also designing packaging and marketing follow through. I was part of the launch team for a number of new pharmaceutical products.Achieved highest sales, and frequently exceeded plan by a substantial margin.

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  Bausch & Lomb

  Sept 2003 - Jan 2009

  Sales & application refractive

  Responsible for NHS and Private sales of refractive lasers, diagnostic equipment and microkeratomes in the north west and south of England. This included meeting capital equipment sales targets and maintaining ongoing consumable sales targets. I was responsible for application training and certification of Ophthalmologists and Nurses/Technicians/Optometrists.

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  Technolas Perfect Vision GmbH

  Jan 2009 - Dec 2013

  Sales and Application Specialist UK and Ireland

  Responsible for NHS and Private sales of Excimer refractive and Femtosecond lasers. Also diagnostic equipment and microkeratomes in the whole of the UK and Ireland.This included meeting capital equipment sales targets and maintaining ongoing consumable sales targets. Building relationships , in both NHS and private hospitals , and multi level complex capital equipment and consumables selling, is a particular strength.I was responsible for application training and certification of Ophthalmologists and Nurses/Technicians/Optometrists.Additional responsibilities included organising sales meetings, conference attendance and logistical management of booth design and implementation nationally. Show less

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  Moorfields Pharmaceuticals

  Apr 2014 - Apr 2016

  Refractive Product Specialist, Moorfields Pharmaceuticals

  Providing experienced, highly motivated sales professionals, on single project or fixed contract basis. Specialist areas include medicalContract publishers.

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  Thea Pharma uk

  Oct 2015 - Dec 2016

  Refractive Product Specialist
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  Farmigea Ophthalmics Limited

  Mar 2017 - now

  Commercial Director Farmigea Ophthalmics UK