To Xuan Truong

Experience

• 

  Thaihabooks

  Jan 2010 - Jan 2012

  Marketing Executive

  • Plan monthly and annual marketing plan• Organize and measure book events and promotion campaigns• Maintain and build up Thaihabooks’s online activities• Maintain and build up the company engagement with press agencies; (VTV, HTV, VTVcab, Tuoi Tre, Dan Tri, Vietnamnet, etc) • Manage marketing team with 02 Hanoian and 02 Saigonese marketers

• 

  Richard Moore Associates

  Jan 2012 - Jan 2013

  Brand Development Associate

  • Conduct researches• Create the Brand Differentiation Strategy Recommendation for clients• Participate as a copywriter in creative activities related to branding• Create concept/content for branding/communication materials as TVCs, Print Ads, Brand Book, Brand Story and channels (as known as Media Plan)• Participate in material translation related to branding and marketing; Maintaining and building up RMA’s facebook page, including community management and content development

• 

  Trang An Confectionery

  Jan 2013 - Jan 2014

  Assistant Brand Manager

  • Act as Brand Manager to manage brand image, brand health and brand structure• Plan annual and monthly marketing plans • Work closely with other departments to reach sales targets and coverage target• Manage some of freelancers (design, event, digital)

• 

  Techcombank

  Jan 2014 - Jan 2015

  Regional Marketing

  • Manage branch image of all Techcombank’s branches in the Northern Area of Vietnam, which is divided into 7 regions and includes 132 branches• Plan and supervise annual marketing for 7 northern regions to archive sales target

• 

  Mytour.vn

  Jan 2015 - Jan 2016

  Brand & Communication Team Leader

  • Founding Mytour's Best Hotel Awards - the first annual PR/branding campaign.• Leading the 5-staffs team to achieve quarterly target of sale volume from partners.

• 

  Umove Travel and Outdoor Gear

  Jan 2016 - Jan 2017

  Marketing Manager

  Helping the company breating out of crisis period (2016) and putting it back to development (2017) by building a strong MKT department and doing a strategic marketing and sale plan.

• 

  Maritime Bank Vietnam

  Jan 2018 - Jan 2020

  Senior Marketing - Product and BO Segment

  In charge of Card Promotion and New Product launching campaigns.

• 

  BU Baby

  Jan 2020 - Mar 2022

  Marketing Manager. cum Acting Retail Manager

  A mission of making safe and soft baby wear that qualified international standard as OEKO-TEX 100 class I.

• 

  Tiếng Trung Cầm Xu

  Jan 2021 - Mar 2022

  Sales and Marketing Advisor
• 

  Techcombank (TCB)

  Mar 2022 - now

  Senior Marketing Expert cum NTB Marketing squad lead

  Using marketing knowledge and experience to make payment more interesting than purely numbers.