
Amelia Casado
Public Relations Specialist

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About me
Senior Client Account Manager | Success | Global B2B | CX | SaaS |Strategic Accounts
Education

Core Networks
2024 - 2024Advanced Program in Agile Project Management (Scrum) Project ManagementCONTENTS:TECHNICAL PROJECT MANAGEMENT.1.1. Tools for optimizing project management (software).1.2. Agile Management with SCRUM and Kanban.1.3. Multiproject Management.1.4. Design Thinking.BUSINESS COMMUNICATION.2.1. Communication Skills.2.2. Advanced Negotiation.2.3. Leadership and Transformation.2.4. Talent Management and new organizational models.2.5. Management of high-performance teams.STRATEGY AND BUSINESS.3.1. Business… Show more CONTENTS:TECHNICAL PROJECT MANAGEMENT.1.1. Tools for optimizing project management (software).1.2. Agile Management with SCRUM and Kanban.1.3. Multiproject Management.1.4. Design Thinking.BUSINESS COMMUNICATION.2.1. Communication Skills.2.2. Advanced Negotiation.2.3. Leadership and Transformation.2.4. Talent Management and new organizational models.2.5. Management of high-performance teams.STRATEGY AND BUSINESS.3.1. Business Intelligence.3.2. Customer Experience.3.3. Digital Strategies.3.4. New environments.3.5. Value Proposition Design.3.6. Generation of Business Models.3.7. Complex Sales Strategy. Show less

Institute Cotes Baixes
2005 - 2007Associate's degree Business, Management, Marketing, and Related Support Services
Coursera
2024 - 2024Professional Certificate Google Digital Marketing & E-Commerce Marketing
Universitat d'Alacant / Universidad de Alicante
2007 - 2011Bachelor's degree Tourism and Travel Services Management
Datahack school
2024 - 2024IBM SkillsBuild Certificate Power BI
Experience
.webp)
(various)
Jan 2005 - Jan 2011Public Relations Specialist.webp)
AITA, Consultores de Innovación Tecnologica y Empresarial, S.L.(est.1989)
Jan 2006 - Jun 2007Assistant Manager
Hospes Infinite Places
Jun 2010 - Mar 2012My responsibilities include managing inventory by keeping track of vacancies, reservations, and room assignments. I handle the check-in and check-out process for guests efficiently. Additionally, I respond to inquiries regarding hotel services, registration, and local amenities, ensuring guests have all the information they need. Addressing guest complaints promptly and effectively is also a key aspect of my role As a Sales Agent intern at Hospes Amérigo 5* in Alicante, I actively participated in prospecting new clients, engaging with existing ones, and supporting sales initiatives to drive revenue growth. Through this experience, I enhanced my communication, sales, and customer service skills while contributing to the success of the hotel.
Front Office Agent - Hospes Amérigo 5* - Alicante
Jan 2011 - Mar 2012Sales Agent - Hospes Amérigo 5* - Alicante
Jan 2011 - Apr 2011Front Office Agent - Hospes Amérigo 5* - Alicante
Jun 2010 - Jan 2011

Accor
Apr 2012 - Sept 2012Front Office Agent - AberdeenIn my role, I ensure guests receive a warm welcome and exceptional service throughout their stay. This includes efficiently handling check-in and check-out procedures and attending to various guest requests promptly. I actively promote hotel facilities and services to enhance guest experience. Additionally, I manage invoicing, handle payments, and oversee cash operations while accurately inputting reservations and addressing business inquiries.

Meliá Hotels International
Sept 2012 - Jul 2014I led a multifunctional team and assisted the General Manager in coordinating the Head of the Departments to execute the hotel's Action Plan. I focused on fostering relationships across all departments to enhance quality standards. Additionally, I audited and monitored service standards, analyzing findings to produce comprehensive reports on service quality for both internal and external guests. Collaborating closely with department heads, I identified training needs, recommended improvements, and ensured compliance with SOPs I also contributed to the Marketing strategy. Moreover, I conducted training sessions on Melia standards and customer service to uphold exceptional service standards acting as a brand ambassador of the hotel. Show less As a key member of the team, I supported the Guest Experience Manager in maintaining exceptional customer service standards, with a focus on VIP relations and efficient complaints handling. I played a pivotal role in promoting hotel facilities through upselling and cross-selling initiatives. Additionally, I built strong interdepartmental relationships to enhance overall quality aspects. Managing social media platforms like TripAdvisor, I ensured positive online presence and reputation management. Furthermore, I facilitated training sessions for new hires across various departments, ensuring alignment with service standards and protocols. Show less
Guest Experience Manager at Melia Dubai 5* - Dubai
Jun 2013 - Jul 2014Guest Experience Assistant at Melia White House 4* - London
Sept 2012 - Jun 2013

GuestTek Interactive Entertainment Ltd.
May 2015 - May 2023I drove cross-departmental projects to ensure exceptional customer satisfaction while managing CRM and ERP systems using Salesforce, Microsoft Dynamics 365, and Sharepoint. My role involved analyzing CRM data to uncover key insights into customer preferences and delivering actionable reports on vital performance metrics. Collaborating with cross-functional teams, I optimized CRM strategies and provided support in pre-sales and post-sales tasks, contributing to seamless customer experiences. With a focus on profit optimization, I developed innovative business strategies based on revenue data, fueling GuestTek's success and growth. Show less Experienced in managing international portfolios for renowned hotel chains like Marriott, Hilton, and Ritz-Carlton across Europe, including Italy, Malta, Spain, and Portugal. Skilled in creating new sales opportunities, enhancing revenue streams, and boosting profitability through collaboration with conference and IT departments. Specialized in personalized service delivery, CRM management, project oversight, and fostering client relationships. Proven track record in driving business growth and delivering exceptional customer experiences. Show less
Senior Client Account Manager - Revenue Data Analyst
May 2019 - May 2023Client Account Manager
May 2015 - May 2019

Outlier
Sept 2024 - nowCRM - Data AnalystSupporting data-driven customer relationship management strategies at Outlier, focusing on analyzing and optimizing CRM data to improve customer engagement and experience. Leveraging analytical tools to generate insights, streamline processes, and contribute to data-backed decision-making.
Licenses & Certifications
- View certificate

Marketing Strategy: Nurturing Your Customers
LinkedInMay 2024 - View certificate

Customer Success Management Fundamentals
Practical CSMApr 2024 - View certificate

Skills for Your First 90 Days as a New Manager
LinkedInMay 2024 - View certificate

Data Science in the Real World
IBMApr 2024 - View certificate

Advanced Google Analytics | Google Analytics Academy
IBMApr 2024 - View certificate

Customer Service: Motivating Your Team
LinkedInMay 2024 - View certificate

Engagement Preparation Best Practices for Customer Success Management
Practical CSMApr 2024 - View certificate

Learning HubSpot
LinkedInApr 2024 - View certificate

Working in a Digital World: Professional Skills
IBMApr 2024 - View certificate

Techniques to Manage, Share, and Put Data to Work
IBMApr 2024
Languages
- spSpanish
- frFrench
- caCatalan
- enEnglish
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