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Nidhi Gupta

Nidhi Gupta

Social Media Marketing Intern

Followers of Nidhi Gupta3000 followers
location of Nidhi GuptaNoida, Uttar Pradesh, India

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  • Timeline

  • About me

    Associate Manager @ Vedanta Limited | Sales & Marketing

  • Education

    • Delhi Public School, Bhilai

      -

    • Bhilai Institute of Technology Durg

      2016 - 2020
      Bachelor’s Degree Computer Science

    • Indian Institute of Management Sambalpur

      2021 - 2023
      Master of Business Administration - MBA

  • Experience

    • Aashman foundation

      May 2020 - Aug 2020
      Social Media Marketing Intern

      • Created content, including text posts, video and images for use on Facebook and Instagram• Raised funds for donation of milk packets and Covid essentials for underprivileged kids and women

    • GirlUp Chhattisgarh

      Jun 2020 - Mar 2021
      Social Media and Content Intern

      • Put forward the success stories of several women to promote women empowerment• Organized 15+ webinars & competitions for inspiring girls to use STEM skills in everyday life• Raised INR 50,000 funds for donation of sanitary kits for 100 underprivileged women in Chhattisgarh

    • Kantar

      Oct 2020 - Jul 2021
      Business Analyst

      • Built market-mix models using regression to evaluate the success of various marketing strategies used by clients• Collaborated with cross-functional teams to develop customized solutions and strategies to address client needs and challenges• Automated the Data Harmonization process using python, resulting in 50% increase in efficiency

    • Xpert - Helping Startups Crack Growth!

      Jul 2021 - Sept 2021
      Marketing Strategy Intern

      • Designed social media campaigns’ content like news jacks, teaser campaigns, memes, etc.• Identified and connected with experts across social media platforms like LinkedIn, Instagram, etc. • Executed content SEO strategies for better optimization of keywords improving visibility by 20%

    • Dice

      Apr 2022 - Jun 2022
      Management Intern

      • Generated leads through Emails, LinkedIn, cold-calling and corporate events, increasing Revenue by ~10%• 25% conversions from qualifying a lead to scheduling a demo session with the prospect clients• Established 4 business and 4 channel partnerships in my tenure leading to ~25% reduction in manpower

    • Vedanta Limited - Sterlite Copper

      Jul 2023 - May 2024

      • Managing key accounts; Fostered strong relationships with clients to ensure customer satisfaction and loyalty• Conducted market research and competitor analysis to identify growth opportunities and inform sales strategies.• Developed and executed strategic sales plans to penetrate new markets and expand customer base• Sales & operations planning for Domestic & exports market for Cu sales of 18,000 MT per month contributing to $1.6 Bn annually• Cross functional co-ordination with Planning, Production, Quality, Logistics, and Sales teams for ensuring smooth operations Show less

      • Associate Manager

        Jan 2024 - May 2024

      • Management Trainee

        Jul 2023 - Jan 2024

    • Vedanta Limited - Aluminium Business

      Jun 2024 - now
      Associate Manager

  • Licenses & Certifications

    • Introduction to Programming in C

      NPTEL
      Jul 2017

    • Programming, Data Structures and Algorithms using Python

      NPTEL
      Jul 2017

    • Programming with Python - Online Winter Training

      Internshala
      Jan 2019
      View certificate certificate