Prathik John

Experience

• 

  SoftwareOne

  May 2017 - Jun 2018

  Software Asset Management Associate

  • Provided consultative SAM solutions including software licensing/procurement, and compliance mitigation strategies for software publisher audits.• Handled major publisher data relevant to subsequent accounts such as Microsoft, HP, Symantec, Veritas, and VMware.• Played an exclusive role in analyzing Procter & Gamble (P&G) customer data by providing SAM solutions through the FlexNet Management Suite (FNMS)

• 

  Sportskeeda

  Aug 2018 - Feb 2019

  Contributing Writer

  • Published over 200 combat sports articles based on reports from leading promotions like the UFC, Bellator MMA, ONE Championship. • Used SEO-centric strategies to garner sizable traction and improve landing page results.

• 

  Madras Global

  Jun 2020 - Nov 2021

  Brand Copywriter

  • Spearheaded voice building for America's leading activewear retailer• Crafted resource brochures for internal and external training, and development• Provided qualitative feedback to newly employed team personnel• Helped optimize delivery through writing, editing, and proofing content for emailers, push notifications, social copy, product display copy, and website copy

• 

  Deloitte Digital

  Dec 2021 - now

  • Enhanced website content for a supranational B2B client with over 106 million customers• Implemented on-and-off page SEO strategies for optimal campaign performance• Strategized content for webpages to ensure alignment with brand goals and ethos

  • Copy Supervisor

    May 2024 - now

  • Copywriter

    Dec 2021 - May 2024